As wedding or portrait photographers in business, we wear many hats. We are marketers one day, networkers the next. On some days we have sales and ordering sessions, on others we are busy coming up with blog posts or communicating with our clients. At our core, though, we strive to make images that mean something.
There are some things I know I do better than others. What I have no time or inclination for, I typically outsource. I'll confess when I was starting out, the draw of doing it all was much greater. I was convinced I could design my own website, business cards, logo and marketing materials. But I soon came to the realization that designing was simply not my forté. I know great design when I see it, but I can't say I know how to go about creating a concept or crafting it. So who does? Well, a graphic designer who has dedicated their life to that pursuit usually is the best option.
You can work with a graphic designer who will custom design your brand or you could opt to buy a template created by a graphic designer, that you can modify to fit your needs. The first option is an investment with great returns IF you know what your brand is all about and you are willing to stick to that brand for a few years. Downloading a template and changing it to fit your needs, however, gives you the flexibility to change things around as often as you would like, at a reduced cost. Just as there are a great many graphic designers, there are also a great many online options to download templates.
The one I have trusted to deliver the very best products is Design Aglow.
What makes Design Aglow special is that it was co-founded by Lena Hyde, a children's photographer based in West Palm Beach, Florida. As a successful photographer, she knows what works and what does not. She is also acutely aware of what the market (in her case moms) are looking for, in terms of products. In addition to offering design templates, Design Aglow has a bevy of sales tools (like their ProSelect plugins) for professional photographers and productivity applications to keep your studio's workflow in check. For a while Design Aglow was publishing a truly awesome magazine. Perhaps they'll get back into the groove again. The magazine, which is how the site got its start, showcases studios and leaders in the industry through in-depth interviews. I recommend checking out the first 11 issues of the Design Aglow magazine. I am hoping that one of their future issues will be dedicated to photographers who document multicultural weddings. [grin]
As you can tell I am a fan. Nothing more. If Design Aglow has an affiliate program, I am unaware of it, so rest assured this post has not been solicited, nor does it contain affiliate links. As a fellow photographer, I just thought you should give Design Aglow a look-see for your own studio's needs. The downloads are instantaneous and should you hit a glitch, the customer service is top-notch. They are quick to answer questions and engage with you through their very active blog.
If after reading my recommendation, you do buy a product through the Design Aglow site, please come back here and share with us what you bought and how you intend using it. Good luck!