G.E. Masana, a New York based wedding and portrait photographer has a boat-load of real-world experiences and advice on sales and marketing. If you are a wedding or portrait photographer, this post is for you.

I had the pleasure of speaking with G.E. Masana several months back about six specific strategies for wedding photography success:

The 6 Strategies For Wedding Photography Success

1. Be Strategy-Driven Rather Than Tactic-Driven
2. Strategy: Mean Something Significant To A Significant Number Of People, And For Which They'll Pay You Significantly More
3. Strategy: Responding To Inquiries – Stand Out From The Rest and Get Results
4. Strategy: Purpose Of The Phone Call Is To Set Up The Consult For Success
5: Strategy: “Just Get The Booking” and why
6: Strategy: Sales Without Pressure – Gently Guiding Your Prospective Clients To Sell Themselves On You

Mentoring & Courses

Click here for Mentoring, Coaching & Consulting Options

Maximum Wedding Album Profits contains business nuggets, aha! moments, insights and principles as well as a complete system for selling more wedding photos to place into your clients' wedding albums. A few booking strategies are thrown in for good measure.

Instead of a few hundred, you'll know how to set the stage to make thousands. I've averaged adding another up to $15,000 per wedding from regular every day couples with this system.

G.E.Masana's courses (yes, I bought these) are well-produced audio presentations that will help you move beyond the blocks you have:

How to Raise Prices, Increase Profits, Even When You Think You Can’t – Especially If You Think You Can’t

How To Turn Phone Inquiries Into Paying Clients

Other Resources

Listen to G.E. Masana's tips on sales or selling in Ben Hartley's Six Figure Photography podcast.

Buy the book: When They Say That, You Say This: For Wedding and Portrait Photographers – The Strategy for Handling Sales Objections

A Very Special, Time-Limited Offer

From G.E. Masana:

“So as you know, I'm playing with the idea of teaching wedding photographers my complete systems, strategies and tactics, which would cover everything from marketing to handling inquiries to getting bookings to after the wedding sales: the entire what to say, what to do and how to do it. No fluff and no cheer-leading, no theories, just solid info, everything 100% tested, proven and true.”

If you are interested in learning the strategies from booking to marketing your wedding photography clients, contact G.E.Masana right away. This offer is only for 5-10 wedding photographers, so you must act quickly.

Please include your name, location, how many weddings you do now and how many you want to do in the future, and how much money did you make photographing the weddings you say you have photographed.

If you enjoyed the interview and this post, would you please do me a favor and share it among your wedding photography friends please? Thank you!

Marketog For Photographers

You may recall I wrote about Marketog back in January 2016.

So many of you jumped in enrolled when Jamie Swanson of The Modern Tog, opened up her marketing course for photographers. Since then, Jamie has developed an awesome community and helped hundreds (if not thousands) of photographers through her other courses, her Facebook forums, and her many ebooks she has shared for free.

On September 25th, Jamie is kicking of the very last time she will be teaching through Marketog. Retiring the course wasn't an easy decision, but Jamie is clear on making it available one last time before 2017 comes to a close. Her heart and her enthusiasm hasn't waned one bit. She is just as thrilled to see photographers learn, execute and see results as ever before.

Essentially, this is why Marketog is so popular among photographers – it's wholly results oriented. If you are struggling to find clients, she will teach you how. If you are wondering why people have stopped visiting your site, Marketog will help you with that too. The course is all about attracting more clients to your business. If you are looking to book clients and don't know how, this course is for you.

The Interview With Jamie

Sign Up For The Free Webinars

For this launch week only, Jamie is offering FREE webinars where she walks you through what she is offering through Marketog.

Simply sign up through Messenger (don't worry, she won't post anything on your Facebook wall or anything like that), and you will be offered a few dates. Sign up for the webinar time and date that works best for you.

Is Marketog For You?

It's not easy question to answer. While our goals might be similar, every one of us is on a different path, in our craft or commerce. I believe a strong business is a great way towards the freedom we seek; the opportunity to be artists and produce artwork that speaks to us and our clients. So, running an efficient and successful business is a critical component of who we are as photographers.

What Marketog promises to deliver, is to create a credible and repeatable system. As Jamie says in the video above, the course intensive. Plan on rolling your sleeves up and getting your hands dirty. For six weeks, you'll be challenged and your heart and mind will want to resist. But challenge yourself to go through the modules. I am sure that you will see a remarkable difference in how your business sees results.

Here are the six steps she covers in Marketog:

• How to get more of the right kinds of clients
• 6 game-changing strategies to turn inquiries into clients
• How to turn your website into an inquiry-generating machine
• How to get repeat clients and more word-of-mouth advertising
• How to get other business owners to send you their best clients
• Your marketing toolkit for effective marketing

The Bonus If You Sign Up Today

If you sign up for Marketog today before midnight CDT, you will receive a free copy of The Go-To Guide for Client Emails (100+ Email Templates for Photographers). This retails for $147.

The real bonus of course is seeing your photography business soar. Jump in, do the work, ask questions (Jamie will be involved in the forum, but this is the last time she is offering such close attention), see results

Weddings In India

Arjun Kartha views his success as a photographer pursuing weddings in India to more than being at the right place and at the right time. While his journey began as an engineer, he then pivoted into advertising and marketing. It was there that he saw first hand how photographers worked; how they dealt with clients and presented their work.

Arjun and his wife Praerna are wedding photographers based in Delhi, India.

Arjun will be speaking at SILK INSPIRE, India's premier wedding photography festival, from October 6th through October 10th, in Goa, India. While he hasn't nailed down his topic, he promises to share his experiences as a wedding photographer from the Indian context.

What's important, for Arjun, is that Indian wedding photographers adapt the information they glean from speakers or teachers, either at the wedding festival or through online courses, to their own situation in India.

The Interview

Register To Attend SILK INSPIRE

Want to find out more about their approach to weddings in India? Register and come to SILK INSPIRE, in October of this year.

Finally, who else is speaking at SILK INSPIRE 2017? Here's who: Andrea Corsi, Jen Huang, Jeff Newsom, Sergey Ivanov, Juya Gentil, Zack Arias, Brian Callaway, Sephi Bergerson and me!

Success Comes With Work

Listen folks, Arjun Kartha Photography on Facebook has nearly 200,000 likes! How did Arjun and Praerna do it? Seems like their solid work ethic, being the founder of the Wedding Photographers Association of India, knowledge of SEO and an engaging and inquisitive personality all played a part in their success.

For more about Arjun, be sure to visit the SILK INSPIRE blog as well.

Transform: it's a single word, with deep implications.

Read on if you want to make a difference, and subsequently have that change you for the better and potentially, richer.

“Do you transform people's lives through your photography business?” When I first heard Steve Saporito pose the question, I didn't know what he was talking about. I admit, it felt a little woo-woo. After a week-long workshop with him, the light bulbs started going on.

I realized that most photographers wait to discover their clients at the photo session or at the wedding. In fact, I confess doing just that.

I would excitedly send out a questionnaire the second someone came knocking on my website for a family portrait session or wedding. As soon as I had hit “send”, I figured my job was done and all I needed to do was to just wait for their responses.

All I got back in return were … crickets. Frankly, the replies came but often only minutes before a session or not fully completed. It left me feeling helpless and slightly frustrated because I did not know my clients at all. We were completely out of sync from the get-go. Can you imagine the quality of their photographs? They were emotionally flat, almost absent. And that was my doing, not theirs.

I foolishly figured my branding, website and messaging had to change. Or, was it my portfolio? Or, did I have to up my social media game?

No, in all honestly, none of that mattered more than the experience I was providing my clients. And it was poor. Something had to give and that's when I approached Steve Saporito at his New Haven, Connecticut workshop. My photography business was in a critical condition. I had to make changes and fast.

Thanks to Steve, I experienced a mind-shift. What would happen, I wondered, if I took the time to get to know my clients in a meaningful way that helped them be seen, heard and loved by the people in their lives right now? Ahead of their session, our clients would have an opportunity to reconnect with their family in a way that makes the entire process of being photographed together a joyous event. That's where and when the transformation takes place. And the transformation isn't limited to just your clients. Indeed, you as their photographer experience it as well.

Ultimately, clients reward you for giving them this beautiful experience before their session and for the artwork that become a permanent anchor to their heightened emotions. The

Really, there is a lot more to this than a blog post can cover. If you get a chance to listen to Steve speak (podcasts or at conferences), don't miss out. A couple of weeks after attending his workshops again (yes, again) in New Jersey, I invited Steve to a Skype call that I figured wouldn't last more than 10 or 15 minutes. But here we are chatting about all of this for about 45 minutes. It's a good long listen, but I assure totally worth your time:

As a business coach out of Melbourne, Australia, Steve Saporito teaches photographers through his Empower & Effortless Premières workshops and education platform called Intuition To Succeed.

I want to thank my friends Jasen Arias and Mike Allebach for persuading me to attend Steve's workshop in New Jersey. Like a lot of you, I hummed and hawed about going. I conjured up all kinds of excuses. In the end though, my goal to know how to be fully present for my portrait clients, trumped all attempts to bow out.

Without hyperbole, let me tell you that Steve's workshops ARE the best business workshops I've ever attended. And, I will go back for more in the future.

If you are spinning your wheels and have no clue how to resuscitate your photography business, ping me and I'll let you know more about my experience at the Empower & Effortless Premières workshops. The next one in North America is going to be in Toronto, Canada, from October 5th through October 11th.

To quote Jasen and Mike, “Just put it on the credit card and go dude. You'll pay it off in no time.” So true!

Sarah Lehberger, is a family portrait photographer based in Fairfield County, in Connecticut. Sarah will be speaking at Inspire Photo Retreats, from February 9th through the 11th of this year. In addition to being a photographer, Sarah is also a creative business mentor to many business women.

Like others in this series of Inspire Interviews, Sarah Lehberger and I carved out a little time to connect and chat about her experiences at Inspire Photo Retreats in the past and what she will be addressing in her presentation at the conference.

Check out Sarah‘s work here: