Today's guest post is by Mike Hartley, a website developer and founder of bigflannel, an online photography template. Mike has been building websites for photographers for 12 years. His commendations include PDN competitions, an American Photo cover, an ID Magazine Annual Design Review, Communications Arts sites of the day and the Webbies.

SEO and Web Design For Photographers

Photographers get a return from their website when 1) people who want to buy photos or photography find the website and 2) when they do find the site, it makes them want to choose and use the photographs or photographer they have found.

These two things are equally important.

Google says “Googlebot's got no eyes” and there doesn't seem to be much chance of that changing soon. What they mean is it's difficult to index anything other than words. They don't pay attention to fonts, colors, shapes, movement, images, video, just the words around them. They don't pay attention to the things that add value in a visually literate society (have impact) or to the very item we're hoping someone will find and pay for.

So photography websites are stuck between being found, which requires words, and having an impact, which requires the use of images, to be successful.

Web addresses, page titles and the text on a web page are within our control and in part determine the words a site is indexed on. Unfortunately, the deeper we get into a site, the less important these become (pages deep in a website are indexed less highly than a home page).

Links into a website, and the text of the link, are perhaps as, if not more, important than the original site itself (remember George W Bush's resume was once the top hit on a search for “miserable failure”). The more links in a page has, the more important it is on a search for the words used to link to it. So whether or not people can find a website depends on a few things, not just what's on the site, but how people link to it.

Again we're managing the balance between words to be indexed and images for impact; impact both encouraging the visitor to choose to use us and encouraging links in. Alongside this, people are competing with us for attention and the words people are using to find what they need are changing and evolving all the time (people use more words in a search these days then they ever used to, for example).

For this reason, I think the best website set up for photographers is a combination of an online portfolio and a blog. The portfolio indexes on basic words (name, location etc.) and is used to create impact; to display images beautifully. The blog indexes on many words and is used to position a site in search and to build relationships.

Get a 10% discount on your first year of bigflannel Portfolio with code TIFFIN10.

Full disclosure: Yep, some links are affiliate links.

This guest post is by Feuza Reis, a NJ Wedding Photographer, founder of the Un-Jersey Bride Blog and helps photographers and artists Get Found Online. You can follow Feuza on Twitter.

For many photographers January is the month to take care of business. We have to worry about doing our taxes, updating website images, blogging previous posts we missed, and strategizing for the new year. I think January is the perfect time to work on optimizing websites and blogs for SEO. The biggest hurdle to overcome with putting SEO into practice is lack of information, time and its complexity. SEO for some is a strange buzz word, and for others it is this painful complicated process full of difficult words and terms.

I prefer to view SEO as a practical method I can put into my workflow so that it does not control me. With that being said, it will be hard to make it part of one’s workflow if he/she does not lay out the basic principles for getting found online. Before covering how a photographer can make SEO part of their daily routine, here are 3 tips on laying the foundation to get optimized.

Follow These 4 Steps To Lay The Foundation

1) Add Text To Your Website Pages.

The easiest thing one can do right now is add a text on every page of your website with the city you city and state you live in and also which areas you are willing to service. If one visits 10 photographer’s websites, more than half leave out where their location. This makes the hunt for a photographer nearby to be rather difficult, much like finding a needle in a haystack.

Google is crazy about the local search and will give results based on where the person searching is located while they search for a photographer. Google wants to show the searcher who is available to work near their area.

So how will they know if you match that query? TEXT. Text is the main component of SEO, so be sure to add your town, state or region on your website. The actual text to add will depend on how local folks might search in that state or area: examples are the greater Atlanta area, South Jersey, NYC, Manhattan, and so forth.

Since I don’t have a studio I don’t put an actual address but for photographers who have a retail commercial space, then add your full address.

My example is as follows:

Adding a text like this may not be so appealing, but it is vital if you want to get found online. Make it small enough but not transparent. You can get black listed by Google if you do things like transparent text. If you have a fear of committing to one particular location, just add the main city you serve and that you also do destination weddings. Since Google loves text and local search, it is extremely important you add where you provide your services on your website. You can also do this on
your blog as much as possible.

2) Install The All In One Plugin Pack

Many photographers I speak to already know about this plugin BUT many have not updated their settings nor are they updating the All in One SEO box at end of their blog posts. Here are steps to install and use this great SEO wordpress plugin.

A) Install Plugin All In One SEO Pack And Enable It

B) Next Go to: All In One SEO (Options Configuration Panel)

C) Fill Out The Title, Description and Tag Words.

Be sure to update the options at the end of the page and save.

D) Many photographers think this is the last step, but it is not. At the end of every blog post, there is a section named ‘ALL IN ONE SEO.’ This section can be found all the way at the bottom past the text and photo box. Here, you can also add a title, description and some key words and you definitely should. (You should continue reading the article for more information).

3) Create A Keyword list.

Start a keyword list and save it as an excel file on google drive, or your desktop. This list will help you organize ideas for blog posts and pages on your website that you may want to add for SEO purposes. The biggest mistake photographers make is that they think like a photographer and not in the perspective of the client. Avoid trying to rank for words like session, e-session, and your studio name. The purpose of SEO is to get found by new clients and get booked. Most clients are new to hiring photographers and won’t know what any of these photography key terms even mean. Think more in generic terms like photos, pictures, pics, professional.

4) Set Up Google Alerts.

Google Alerts is a free tool by google and it helps you find out if anyone is talking about you and your business on the web. I set up a Google Alert for my name, my studio name and once in awhile a keyword name so that I can see who is being ranked for that keyword.

For more information on Google Alerts, go HERE.

SEO Every Day.

Now that you have laid the foundation for your SEO work, it is time to automate it as much as possible. SEO is ALL about text, and the best thing you can do is blog. However, you don’t need to blog as much as you may think. You do on the other hand need to optimize your blog post and promote it well.

Here is my SEO workflow:

1) Create a sample folder on my desktop which will be used to copy and paste for every shoot.

This folder has 6 subfolders: (I have changed it to include blog and slideshow together now)

2) Copy and paste the main folder for every shoot, rename it by date and name of client.
3) Backup photos onto external hard drives.
4) Import photos into Lightroom.
5) Cull the photos, choosing the keepers etc
6) Edit the images as desired.
7) Star rate #5 the images that may be used for blog post and slideshow (I clump these together because I usually choose too many and only decide which ones I am using while I am actually blogging.)
8) Filter the 5 star rated photos, which for me is usually between 60-80.
9) Rename the photos with the one main keyword I want to blog about.

Here are some examples for different keywords you can do for other types of photography:

Weddings – I like to pick the name of the venue: plaza-hotel-wedding-photos

Engagement Sessions – Either choose a state, city or name of place where you took the photos for your main keyword.

NJ-engagement-photos
NJ-engagement-photographer
Engagement-photo-ideas or pictures-of-engagement-photos (remember to think like a client and not like a photographer!)

Portraits – You can use the type of session or your city/location:

Newborn-photographer-in-NJ
NJ-newborn-photos
kids-photographer
kids-professional-photos
maternity-photographer-in-nj

Boudoir – Use more common words clients who have never had a boudoir session would use.

Sexy-pictures-NJ
NJ-boudoir photographer

Now onto Blogging:

1) Upload all the photos you want to use for your blog post.

2) Rename Title (Since we have done this in LR already skip this step)

If you use Blogstomp to watermark your photos make sure in settings, you change it to leave name of photo as is instead of the date which is default.

3) If you copy the title and paste in alt-text and or add a variation like by your photography name or town/state.

Many times, I leave this as is due to lack of time and it still works. Remember I like to keep it simple and practical. The ideal would be to be more specific and have more variation.

4) Copy this in description, but add nj photographer or add something like “photos by Feuza Reis.” as seen in example above.

5) Add a few tags, not that many because they don’t have as much weight as you think.

6) Don’t mix keywords. For example, if it’s a family shoot don’t put that you are also a wedding photographer.

7) Blog 2-3 times a month, optimizing and promoting it well. Promoting is a different topic in itself to address.

8) Last but not least, track your results. What is the poingt of doing the work if you are not measuring your efforts? Start a document and state which page of Google you are appearing for some keywords you want for yourself. Also have a tab for how many blog visitors you are having a week or month.

Track your results with statcounter.com or Google analytics. I prefer using the plugin, Google analyticator, which shows me a summary of which keywords are gettings hits on my blog right in my WordPress Dashboard.

Overall the most difficult work of SEO is laying down the foundation and installing what you need to install, but then it is done! Yes, it may be annoying to do and to keep up with, but if you are tired of not getting found online and Google not recognizing you as a photographer, taking these actions is extremely important, so don’t postpone it!

Tell us if you make content marketing and search engine optimization a natural part of your everyday workflow. If so, how?

Today's guest post is by Chris Cummins, a Kansas City photographer and owner of Glow Imagery. His passion is creating images that reveal the personalities, expressions and character of his subjects in beautiful images that become family heirlooms for his clients.

We can all accept that a better website means a better business. But what is a better website?

As a professional photographer specializing in weddings and portraits my definition of a better website is how well it answers a simple two-part question: Are the right people finding my website? Also, is the website doing its best to persuade as many of the right people as possible to contact me?

The website’s job is not to be the prettiest, get the design awards or get me the most compliments. Nor is its job to make the sale, that’s my job. I just want it to appeal to and persuade a specific kind of person enough to make them want to raise their hand and ask for more information. It’s a conversation starter, that’s all.

What works best to do that? The ideas are virtually unlimited and the questions are even more. For example. Is it best to put a short bio on your splash page? Does an automatically starting video of you talking about your art appeal to your visitors more than a beautiful slideshow gallery of images? Do written testimonials encourage your visitors to email or call you more? Do you want to require them to give you their phone number in your contact forms or is it better not to ask for that information? The challenges and unknowns are endless.

The trouble is what we want people to do on our website and what they actually are doing when visiting our website are so often two different things. So many of our assumptions are often wrong and we don’t even know it when it comes to our websites.

Whether you accept it or not, a business website has the task of herding cats. People get distracted, they don't think like us, they don't respond the same as us, their values are different, their means of experiencing your website can be very different (smartphones, some old version of Internet Explorer or the latest Chrome browser), simply put they are not us.

Accurate thinking is so critical to your success. Gut feelings, hunches and the simple desire to chase the herd are not good substitutes for making a better photography website. But how do you know the answer to these ongoing questions? Fortunately we can eliminate a lot of guesswork by using a variety of free and low-cost tools.

Many of the tools listed here track visitors and visitor behavior to your website, one even allows you to hear the opinions of visitors to your website. How cool is that?

Warning: This article assumes some working knowledge of how to get to the guts of your website code. Most of the tools described here require some basic familiarity with your website code in order to drop in chunks of special code that will install the ability to track your visitors.

1) Google analytics

Most people know about Google Analytics, but most photographers don't have a clue how to use the information. What the heck is bounce rate anyway? If you aren't using Google Analytics or some other equivalent form of tracking code then you haven't put any serious thought into your photography's web presence. Period. It’s time to change that.

To get started all you need to do is sign up for a GA account through google. Usually your gmail account information is sufficient. From there, google has tutorials that will walk you through how to set things up. Most portfolio website designs have some manner of copying and pasting the code into your web pages. Setting up a new checking account is harder.

With this information you can find out which parts of your website are performing well and which are performing poorly (i.e. lots of exits, poor time on page.) You can also track what online and offline marketing efforts are building your visit numbers through the traffic sources

Don't be thrown by the depth of information and complexity GA provides. It can be overwhelming the amount data it shows you so keep it simple at first. Get it set up and start tinkering with the data reports after a few weeks. Start off my just tracking basic visitors stats. Look at the “Traffic Sources” information to determine where most of your visitors are coming from. From there, just start tinkering a little bit at a time. Since its introduction in the mid 2000's Google Analytics has grown into an application just as complex as Photoshop but you don’t need all that to use it to help your web marketing.

It is a richly layered ocean of data about your website and what visitors are doing on it. Do you what to know how much time Android users are spending on your web page devoted to sleeping beagles? Google analytics will tell you. But don't let that complexity scare you.

Ratings: scale of 1 to 10

Cost: 10 (it’s free, what more do you want?)
Ease of set up: 7 (Google has a neat little verification function which will check to see if you have it set up properly)
Ease of use: 6 (The information is very detailed and little overwhelming, focus on basics and tinker with all those extra data points when you have the time and inclination.)

What do you do with this tool’s information? It tells you who, what, when, where and how of your website visitors. Track the overall visits and dig into the data to see what kind of affect your marketing efforts, both offline and online, are having on the web traffic to your site. Check and see what pages are experiencing high number of exits or a short time on page. Set up goals to track what pages contributed to the most completed goals (hint: those pages are doing their job) and see which ones are losing your visitors (time to fix those.)

2) Crazy Egg Web Analytics

We just started using this one. But we like it… a lot. Crazy Egg seems to know where Google Analytics struggles. Crazy Egg is made for photographers and other visual thinkers. Rather than pile on tons of data into your lap it shows a visual representation of what visitors are doing. It takes your visitor data and tells you where people are clicking on your site and which areas on a site page could use improvement through a series of visual tools. These visual tools show a copy of your web pages with a map overlay of where people clicked. It shows scrollmaps that have heated zones over the page to see where people's eyes have spent the most time on.

For visual people like us photographers, it is a very pleasant experience to look at a photograph of our website’s pages with blurbs of color representing hot zones where people are clicking. It just makes sense!

The set up is remarkably simple. Copy and paste the code into the page's code you want to track. If you can do Google Analytics you'll see that Crazy Egg is as easy. (If you are using a WordPress set-up, even better. There's a plug-in which allows you to enter the code once and every page on your wordpress platform has the code. Easy.)

I am not aware if most portfolio websites are equipped to take such a code, I know my Clickbooq site does not.

The only downside to this software is that it isn't free. But it is very affordable and includes a free 30-day trial. Their basic plan is nine bucks per month (billed annually at $108.) This gives you up to 10 pages to track and 10,000 visitors per month.

Why do you need this? The burden of expertise is a big risk and you are the expert. As someone who eats, breathes and sleeps photography portfolios, very often what you think looks great and makes perfect sense to you website presentations of photography makes no sense to the average person. Crazy Egg is among my faves because it is like sitting in a focus group of hundreds of users and observing what they do with your website. It can be humbling.

Ratings: scale of 1 to 10

Cost: 6 (it is free for 30 days, nine bucks a month afterwards for a basic plan but it is an excellent investment.)
Ease of Setup: 8 (may have some issues with the website portfolio template places that are popular out there.)
East of Use: 10 (it's fun and very simple to learn how to use)

What do you do with this information? Look at several important pages on your website and ask yourself, “what is it I want my visitors to do on this page?” and Crazy Egg will show you in a really visual way what your visitors actually are doing. This will help you to quickly identify any distractions or poorly designed features that may be interfering with that goal.

3) All-in-One SEO Pack (wordpress users only)

This is a champion of a little plug-in you can download for free. Activate this guy and give your on-page search engine optimization efforts a major boost in the arm. If you are not familiar with the virtues of search engine optimization, that subject is a huge discussion unto itself. But for now you can start here.

I'll just say this, SEO has been the single closest thing to a marketing magic bullet for my photography business. It beats the holy moly out of just about everything else I have tried. As a photographer, SEO can't be your only marketing effort but it is an essential piece in this day and age.

A well known trait to winning SEO is using the right titles and descriptions for pages and blog posts. You can do this through the regular title feature on WordPress but also through the plug-in’s interface. This helps you optimize for keywords and phrases you know your target market may be searching for.

The only downside is it for the WordPress platform and can only be used with wordpress content.

Ratings: scale of 1 to 10

Cost: 10 (it's free)
Ease of Set up: 8 (your basic WordPress plugin installation procedure will do.)
Ease of Use: 10 (every time you publish a page or blog post it is there for you to enhance the search-engine presence of your content.)

What do you do with this tool? Your blog is a tremendous opportunity to create attractive and interesting content that will earn you links and points with the search engines. This plug-in adds a little extra power to all those posts by helping you mix up some of the big items search engines use to evaluate where to rank your website when someone types in a search.

4) WordPress SEO by Yoast (wordpress users only)

It's not often you have a plug-in that educates its users as well as it provides an actual immediate benefit. I've begun to prefer this plug-in over the All-in-One SEO pack simply because it makes the dark science of SEO easier for just about everyone. Using both is a good plan.

Once you download and activate this plug-in, each post and page you write will have a handy snippet preview in the plug-in’s window that shows what your post will look like as a Google listing. It also helps you identify a focused keyword for your content and keeps a checklist of where your keyword is in the most SEO-smart places (i.e. Page URL, Content, title, etc.)

You can also click on a tab that does a page analysis which features lots of excellent helpful tips, warnings and kudos about your post. Absorb this information while working on your blog or website and you are way ahead of your competition in a short period of time.

Ratings: scale of 1 to 10

Cost: 10 (it's free)
Ease of Set up: 8
Ease of Use: 10

What do you do with this tool? This tool helps analyze your posts and page content to see what you can do to improve its potential to be ranked highly by search engines. More importantly, it educates you about the important set of habits you need to be forming when using the web to help your business grow. Kick ass SEO is about good habits repeated over and over.

5) Feedback Army

Rather than all kinds of code, data and scrollmaps, sometimes you just need to have real people use your website and provide you real feedback. I'm not talking about a group of photographers on some forum, either (don’t do that… please.) Photographers deal with photography on the web all the time and have that burden of expertise. What does a mom with three kids think when she sees your website? If your website's intended audience is the general public it really helps to get a reality check on a regular basis, enter Feedback Army.

For 20 bucks you can submit your website to a group of reviewers in which you can receive 10 responses. You will have the opportunity ask specific questions about your page and what it does, Feedback Army provides some useful tips for what to ask. Ask both general questions and specific questions.

Unlike Crazy Egg or Google Analytics you are hearing the impressions of real people about your website. A word of caution: they can be brutally honest so submit your site prepared for a frank list of what you haven't quite done right. While they can be tough they are almost always helpful.

Once in a while a reviewer doesn't seem to care and isn't helpful with their review, you can reject their review in favor of someone who seems to have taken some time to offer genuine help. All reviewers are from English speaking countries, too.

The surprising part of this services how fast the reviews are. I had ten reviews completed for me in just two hours. That's instant feedback.

The web gurus call it a usability test. I call it a reality check.

Ratings: scale of 1 to 10

Cost: 5 (It's $20 for 10 reviews of your website,the most expensive option on here, but still worth the occasional investment)
Ease of Set up: 9 (it took two minutes to submit my site)
Ease of Use: 9 (simple, simple, simple and the feedback is very fast)

What can you do with this tool’s information? Hear from real people their impressions and thoughts about the experience of viewing your website. This takes the guesswork out of what may be wrong or not helping you on your website. A word of caution: have a thick skin because the reviewers can be tough.

6) Google Website Optimizer

The very top performing websites out there like Amazon, Apple and Zappos are aggressive and constant testers of their web pages. They are always putting new ideas out there and testing them versus the old methods to determine which is better. Little guys like us can do it too. This is where Google Website Optimizer comes into play.

With GWO you can improve the effectiveness of your website by testing if changes to your website content are more effective in getting conversions. You choose what to test and which pages you want to examine.

Which is better? To have a large video autostart on your homepage or have a small video that visitors can click on if they want to watch? Is it better to have a contact form that requires visitors to submit their phone number or not? Use Google Website Optimizer to create two versions of the same page and it will send a portion of your site traffic to each version to help you determine which one your users respond to best. GWO provides reports and recommendations on which version you should use.

You can do A/B tests or multivariate testing. For photographers, I recommend sticking to an A/B test which is a classic marketing testing strategy. An A/B test means you have two versions of a specific page that have the same goal. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use.

The GWO reports are straightforward and not overloaded with information like Google Analytics sometimes is. Installing the code on your website is no more or less difficult than a lot of the other tools listed here. Google has a very easy to use verification test for the pages you are looking at testing with GWO.

The only downside is the tests do take time. You do need to get a wealth of visits to be able to make reliable conclusions from the data in a short period of time.

Ratings: scale of 1 to 10

Cost: 10 (it’s free)
Ease of set up: 8
Ease of use: 9 (straightforward reports, no extra bells or whistles needed)

What can you do with this tool’s information? Test the crap out of your ideas, designs, galleries, images and quickly discover what is getting the job done and what may need tweaking and what needs to be put in the recycle bin.

How do these tools benefit you as a photographer? One big reason is virtually no other photographers are using them. In this business, if you aren’t doing what everyone else is doing, you’re doing something right.

The other big reason: you're working your tail off to get people to visit your site but you are very likely losing prospective clients and buyers after they go to your website because something isn't pulling them towards the specific thing you want them to do. Sometimes it is a big issue across the whole site that is hemorrhaging away your hard won visitors, it may be a very small issue that can be fixed in seconds.

You don’t know until you can get useful data to make informed decisions. Otherwise … it’s just a guess and your assumptions.

Which of these tools do you already use? Which ones were new to you? Discuss below!

A familiar lament among wedding and portrait photographers goes like this – “I found my images on another photographer's site and they are using them as their own.”

Thievery online isn't anything new. People have been, um, “borrowing” images for a long time. As one person erroneously told me, “If it's on the web, it's public domain.”

Yeah, right.

If you are a professional you'll want to protect your images. I recall Michael Grecco‘s tedious, but necessary workflow where he sends a batch of his images to the US Copyright Office ever time he wraps up a photo shoot. That takes some discipline, no doubt.

Registering your images at the US Copyright Office is the first step. But I have to wonder how many of us actively do it. When ownership of an image online does come into question, we've had TinEye for some time. You may have also used Myows (which claims to provide free online copyright protection).

Now Google wants to get into that sandbox too.

While Google doesn't offer to protect your images, it appears that this new service will help you search for them. So, if you were to have any question about where or how your images are being used, all it would take is popping them into the search engine and finding where it appears online. Given their larger database, I suspect this is going to be an important tool for photographers who are serious about their art.

Now, what else could you do to protect your images? Well, here is something that my friend Mark Higgins told me about. Instead of retaining your original file name, say, “DSC_3456.jpg,” rename it like so – “110616-smith-park-sb-001.jpg”

So, try and give each of your images a unique file name, if you can.

The other thing that might help is to use the “Alternate text” field to fill it in with text describing the image. This is easily done if you have a WordPress blog. As you upload an image, you'll be given a set of fields to fill out if you wish. The Title and Alternate Text fields (red in color in the screengrab below) are the most important as search engines count on these fields to understand and file away or index what it is they are looking at.

If the description of the image matches the content of your blog post, then search engines are more likely to link the two and give it a higher priority.

When it comes time to ascertain whether you are indeed the owner of an image or a clutch of images, there would be no doubt in anyone's mind, based on the information that you have baked into the files before they go online, that you photographed them.

There is more to search engine optimization, of course, so take the time to learn about it from the best. I highly recommend Zach Prez's Web Marketing Guide + Photography Blog Success ebooks. Yes, they are both affiliate links but I promote them only because I have found it very beneficial to me and feel they may be of use to you as well.

So, will Google's new ‘Image Search' option give photographers some peace of mind that their images aren't being used or misused anywhere outside of their control?

To give credit where credit is due, this blog post was inspired by A Photo Editor.

Update: It's nice to see other photographers discuss this new Google service. Read my friend Scott Wyden's review.

Today's guest blog post is by Rosh Sillars, a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, new media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and teaches photography at two universities and serves as a marketing and social media consultant for Synectics media. Rosh is also the coauthor of the book Linked Photographers guide to marketing and social media.Please visit his new project The Driven Business.

Is it really possible to increase dramatically your photography income?

Yes.

Photography has changed over the last 10 years. Digital cameras have made everyone a photographer; many of the basic point-and-shoot jobs have been lost. But, that doesn’t mean the opportunities are gone.

The truth is, there are more opportunities than ever. The secret is to make your competition irrelevant.

How?

Great photography and your creative ideas are the answer. Photography can be combined with writing, video, Photoshop, and other digital technologies to help you create unique offerings.

You must find your niche.

If you don’t have a good website, you are not in business. Make sure it is easy to use and well-optimized (If you don't know what that means, find out.) to attract the people who are searching for what you do. Don’t take search engine optimization lightly. Make sure you have a blog that is updated weekly with great images and text.

Get out of your home, office, or studio. Business is about people and developing relationships. Go to at least one networking event a week. Make sure you have business cards, portfolio cards, and your freshest images ready to share on your smart phone or tablet. Always have a portfolio available. You never know when opportunity will come knocking.

Follow up using the social web. Keep your new connections alive through social media. Develop new relationships using Facebook, LinkedIn and Twitter. Don’t sell to your followers, educate them. Teach them how to find leads for your business and you return the favor with opportunities and valuable introductions.

Create partnerships with companies that focus on the same target market. Develop packages and market your products in cooperation.

Don’t just sell your product. Sell the experience of working with you. You can’t hide behind your products. Photographers today need to understand that if they are going to be successful they are part of the product. Customers, in many cases, are buying the photographer more than the photography.

Make it easy for someone to do business with you. It is important to protect your copyrights. If copyrights were not important, people wouldn’t be working so hard to take them from you. Keeping your copyrights will increase your income by providing more opportunities to resell your images at the appropriate time. But, the issue of copyright, business practices, and contracts doesn’t have to be an us versus them battle. Keep it simple.

Unless you photograph events, you should be using the per-image-pricing model. Your rates should be based on the value of each image, not your time. It is much easier for customers to justify a few hundred dollars per commercial image than $1,500 a day for the photographer's time. This model can easily be adjusted and applied to portraits and family photography. Each image has value; never give away a valuable CD full of images.

Don't forget to follow up.

Communicate regularly with past clients. They are the best referral sources you have, so make sure you collect e-mails and addresses. Don’t let them forget what a great experience they had working with you. Keep them up-to-date with you newest images. Give them the tools and the opportunity to refer you.

The best marketing campaign you can participate in is to regularly send hand-written thank-you notes. People like to be appreciated. Your appreciation is often rewarded with additional income.

What strategies will you employ to grow your photography income? What are you trying now? Willing to share so that can learn from each other? Post your thoughts below!