This guest post is by Feuza Reis, a NJ Wedding Photographer, founder of the Un-Jersey Bride Blog and helps photographers and artists Get Found Online. You can follow Feuza on Twitter.

For many photographers January is the month to take care of business. We have to worry about doing our taxes, updating website images, blogging previous posts we missed, and strategizing for the new year. I think January is the perfect time to work on optimizing websites and blogs for SEO. The biggest hurdle to overcome with putting SEO into practice is lack of information, time and its complexity. SEO for some is a strange buzz word, and for others it is this painful complicated process full of difficult words and terms.

I prefer to view SEO as a practical method I can put into my workflow so that it does not control me. With that being said, it will be hard to make it part of one’s workflow if he/she does not lay out the basic principles for getting found online. Before covering how a photographer can make SEO part of their daily routine, here are 3 tips on laying the foundation to get optimized.

Follow These 4 Steps To Lay The Foundation

1) Add Text To Your Website Pages.

The easiest thing one can do right now is add a text on every page of your website with the city you city and state you live in and also which areas you are willing to service. If one visits 10 photographer’s websites, more than half leave out where their location. This makes the hunt for a photographer nearby to be rather difficult, much like finding a needle in a haystack.

Google is crazy about the local search and will give results based on where the person searching is located while they search for a photographer. Google wants to show the searcher who is available to work near their area.

So how will they know if you match that query? TEXT. Text is the main component of SEO, so be sure to add your town, state or region on your website. The actual text to add will depend on how local folks might search in that state or area: examples are the greater Atlanta area, South Jersey, NYC, Manhattan, and so forth.

Since I don’t have a studio I don’t put an actual address but for photographers who have a retail commercial space, then add your full address.

My example is as follows:

Adding a text like this may not be so appealing, but it is vital if you want to get found online. Make it small enough but not transparent. You can get black listed by Google if you do things like transparent text. If you have a fear of committing to one particular location, just add the main city you serve and that you also do destination weddings. Since Google loves text and local search, it is extremely important you add where you provide your services on your website. You can also do this on
your blog as much as possible.

2) Install The All In One Plugin Pack

Many photographers I speak to already know about this plugin BUT many have not updated their settings nor are they updating the All in One SEO box at end of their blog posts. Here are steps to install and use this great SEO wordpress plugin.

A) Install Plugin All In One SEO Pack And Enable It

B) Next Go to: All In One SEO (Options Configuration Panel)

C) Fill Out The Title, Description and Tag Words.

Be sure to update the options at the end of the page and save.

D) Many photographers think this is the last step, but it is not. At the end of every blog post, there is a section named ‘ALL IN ONE SEO.’ This section can be found all the way at the bottom past the text and photo box. Here, you can also add a title, description and some key words and you definitely should. (You should continue reading the article for more information).

3) Create A Keyword list.

Start a keyword list and save it as an excel file on google drive, or your desktop. This list will help you organize ideas for blog posts and pages on your website that you may want to add for SEO purposes. The biggest mistake photographers make is that they think like a photographer and not in the perspective of the client. Avoid trying to rank for words like session, e-session, and your studio name. The purpose of SEO is to get found by new clients and get booked. Most clients are new to hiring photographers and won’t know what any of these photography key terms even mean. Think more in generic terms like photos, pictures, pics, professional.

4) Set Up Google Alerts.

Google Alerts is a free tool by google and it helps you find out if anyone is talking about you and your business on the web. I set up a Google Alert for my name, my studio name and once in awhile a keyword name so that I can see who is being ranked for that keyword.

For more information on Google Alerts, go HERE.

SEO Every Day.

Now that you have laid the foundation for your SEO work, it is time to automate it as much as possible. SEO is ALL about text, and the best thing you can do is blog. However, you don’t need to blog as much as you may think. You do on the other hand need to optimize your blog post and promote it well.

Here is my SEO workflow:

1) Create a sample folder on my desktop which will be used to copy and paste for every shoot.

This folder has 6 subfolders: (I have changed it to include blog and slideshow together now)

2) Copy and paste the main folder for every shoot, rename it by date and name of client.
3) Backup photos onto external hard drives.
4) Import photos into Lightroom.
5) Cull the photos, choosing the keepers etc
6) Edit the images as desired.
7) Star rate #5 the images that may be used for blog post and slideshow (I clump these together because I usually choose too many and only decide which ones I am using while I am actually blogging.)
8) Filter the 5 star rated photos, which for me is usually between 60-80.
9) Rename the photos with the one main keyword I want to blog about.

Here are some examples for different keywords you can do for other types of photography:

Weddings – I like to pick the name of the venue: plaza-hotel-wedding-photos

Engagement Sessions – Either choose a state, city or name of place where you took the photos for your main keyword.

NJ-engagement-photos
NJ-engagement-photographer
Engagement-photo-ideas or pictures-of-engagement-photos (remember to think like a client and not like a photographer!)

Portraits – You can use the type of session or your city/location:

Newborn-photographer-in-NJ
NJ-newborn-photos
kids-photographer
kids-professional-photos
maternity-photographer-in-nj

Boudoir – Use more common words clients who have never had a boudoir session would use.

Sexy-pictures-NJ
NJ-boudoir photographer

Now onto Blogging:

1) Upload all the photos you want to use for your blog post.

2) Rename Title (Since we have done this in LR already skip this step)

If you use Blogstomp to watermark your photos make sure in settings, you change it to leave name of photo as is instead of the date which is default.

3) If you copy the title and paste in alt-text and or add a variation like by your photography name or town/state.

Many times, I leave this as is due to lack of time and it still works. Remember I like to keep it simple and practical. The ideal would be to be more specific and have more variation.

4) Copy this in description, but add nj photographer or add something like “photos by Feuza Reis.” as seen in example above.

5) Add a few tags, not that many because they don’t have as much weight as you think.

6) Don’t mix keywords. For example, if it’s a family shoot don’t put that you are also a wedding photographer.

7) Blog 2-3 times a month, optimizing and promoting it well. Promoting is a different topic in itself to address.

8) Last but not least, track your results. What is the poingt of doing the work if you are not measuring your efforts? Start a document and state which page of Google you are appearing for some keywords you want for yourself. Also have a tab for how many blog visitors you are having a week or month.

Track your results with statcounter.com or Google analytics. I prefer using the plugin, Google analyticator, which shows me a summary of which keywords are gettings hits on my blog right in my WordPress Dashboard.

Overall the most difficult work of SEO is laying down the foundation and installing what you need to install, but then it is done! Yes, it may be annoying to do and to keep up with, but if you are tired of not getting found online and Google not recognizing you as a photographer, taking these actions is extremely important, so don’t postpone it!

Tell us if you make content marketing and search engine optimization a natural part of your everyday workflow. If so, how?

It's so appropriate that this blog post appears in October, the month Halloween is celebrated in the United States.

Danny Iny, is an author who quickly became known as The Freddy Krueger of blogging.

He is most recently the author of two seminal and free marketing e-books, Engagement from Scratch and Naked Marketing Manifesto.

Danny, as busy as he is on a variety of projects, agreed to audit my site, Tiffinbox based around these essential questions:

Who are you and what do you do? [01:15]

When did you start the site and how has it grown since? [02:05]

Can you give us a sense of what the numbers are like? [02:40]

Who is your target audience? What do you offer that is appealing to them? [03:20]

How are you getting the attention of your target audience? [04:55]

How does the site make money? What kind of things does the site promote? [08:15]

What is your conversion rate? [10:50]

How do you go about creating a cycle of commitment and reward, asking readers for an increasingly large commitment and in turn offering a bigger reward, and so on? [13:20]

If you could go back in time and give some advice to Seshu of 2003, what lesson would you give? [21:25]

Now, I know what you are thinking. You are saying to yourself, “Gee, this is all about Tiffinbox, what does it have to do about me and my business.”

Well, what you'll hear in the audio applies to you. Trust me. I learned a ton about how to approach my photography business from Danny, even though we were talking about this photographer's community.

[podcast]https://s3.amazonaws.com/nakedmarketing/nm_audit_seshu.mp3[/podcast]

For example, check out his advice on how to leverage Pinterest. Sure, that's something I could do for Tiffinbox, but it could very well apply to our collective marketing efforts for our own businesses.

Soon after I spoke with Danny, Angela Pointon and I collaborated on a webinar series (this is on going and you should totally sign up) with Tamara Lackey, Rosh Sillars and Skip Cohen as guests. Danny's suggestion of offering a FREE webinar was brilliant. Over 100 people registered for it.

This is a candid chat with a guy who knows his stuff. Not only does he ask some very poignant questions, but he gives me some very specific solutions too.

Give it a listen now and tell me one thing you learned from our chat that you will apply to your photography business. You can also read the transcript.

A year ago, I announced the 1st Annual Tiffinbox Award. That award went to David DuChemin, a Canadian photographer whose passion for the industry is imbued with his craft and vision.

The 2012 awardee is no stranger to the business of photography. He runs a successful photography studio in New York City. If you look at his work, I am sure you will be struck by how his wedding photography transcends the obvious. Beyond simply documenting an event, the images are heartfelt and genuine.

His understated but confident presence among his peers, inspires those around him or who have come in contact with him. He teaches other photographers through his blog, Ground Glass, and his workshops, which he unapologetically calls, “I Will Make You Suffer.”

The 2nd Annual Tiffinbox Award goes to Spencer Lum.

Spencer exemplifies this award for being more than an expert photographer. He has a deep and authentic concern for the industry and is willing to chart a course that runs counter to popular trends. While that may make him appear like a maverick, the industry is in great need for revolutionaries like Spencer. Photographers – new or experienced – easily mesmerized by poseurs and “rock stars,” will find that Spencer talks the talk and walks the walk. Read his blog posts or follow him on Twitter and Facebook.

Here are some of his recent blog posts:

Do your clients trust you or are you just clicking a button?

You Are Not A Misery Sponge

The Secret of Success

If Everyone Is A Photographer, What Makes Us So Different?

Power To The People – Put Your Clients First

A Case For True Authenticity in Photography

Here are a few images to give you a taste of his work:

Please join me in congratulating by friend and colleague Spencer Lum. Feel free to post your comments below.

Today's guest blot is by Shuva Rahim, a photographer in Eastern Iowa. Read her first post on Tiffinbox, “9 Tips For Clear & Consistent Client Communication.” When she's not focused on her photography business, she teaches businesses about how to effectively use social media. Follow her @shuvarahim.

Marketing IS never-ending. Some photographers are awesome at it, some aren't. I think I fall somewhere in the middle. But I know how to work hard and am not afraid to put myself out there. When I first proposed this post for Tiffinbox I was all gung-ho about it. I accidentally created a marketing “formula” without realizing it. Then after the first few drafts of this post I felt less certain, only to realize the only person who can expertly speak about my marketing is me. The following is what I did for one session. It's not the “right” way or the “wrong” way but it's my way. It hasn't made me millions (yet), but it's gotten me attention and free press and business … and allows me to create with a level of honesty, heart and love that fulfills me as an artist.

I introduced a new session last fall called Beloved, an unposed session aimed for longterm couples focusing on who they are instead of what they look like. I had been shooting Beloved-style since 2010, but it wasn't until 2011 I decided to really start promoting it. The marketing required a lot of thought, planning and time.

1. Promo video. After more than a year of photographing Beloved, I approached two different couples to photograph complimentary sessions, and hired a videographer. For me, this was a 6-month project (mostly because of scheduling). One of the sessions was videotaped and interviews were done with both. The end result was a short promotional video I was able to share on Facebook, Twitter, LinkedIn, YouTube and my blog. You can watch it below:

2. Media outlets. Once I had the video, I contacted various media outlets in my area and used it to pitch a story about me and Beloved as a product that was unique and celebrated relationships. My first media exposure to this was a newspaper interview in November (about a month after releasing the video). The second was a live TV interview on Valentine's Day (four months after releasing the video). The more recent was a feature in a business newspaper (five months after the video). All these media exposures are free publicity, and I blogged about each one, and subsequently created a link on my blog showing the promo video along with the media exposure. Again, something I share multiple times on Facebook, Twitter and LinkedIn. As a former reporter I knew media staff are busy. So if I didn't hear back I would followup.

3. Silent auctions. I created a 12×18 mount with a Beloved image, with my name and contact info on it. I provide that to whatever charity is holding a silent auction. In addition, I make a custom certificate (8.5×11 paper) laminated for each auction, in which the bid winner takes home. The certificate states a deadline – usually 10 days after the event – in which item must be validated. Validation for me means to contact me to set up an appointment. Every time I've had this strict time clause, the session has been validated. (A great tip I got from Sarah Petty's Joy of Marketing). Previously if I put a deadline of 6 months or a year, I got nothing.

4. Blogging. Blogging. Blogging. I was a newspaper reporter for 6 years prior to becoming a photographer, so this part was easy for me. However, it does require an immense amount of discipline. Not only do I blog my sessions, I blogged about my products. Before the promo video was done, I also blogged about the individual interviews we did with the couples. I also posted status updates on social media about the progress of the promo video before it was released. It was a way for me to tell people what I was working on and create anticipation. Since then, I blog about the silent auctions I'm participating in where Beloved has a presence.

5. Getting out there. Earlier this year I made a goal of connecting with at least 6 different people each day, Monday through Friday, whether they were already old contacts or new. I'll be the first to admit I've slacked off … some. But it's kept me on my toes, and in people's minds. To some degree, I consider myself a reserved individual. But I'm confident in my service and product, and I use that to leverage how I approach people. I've been in and out of various business groups since i started. Finding a good group of people you connect with takes time, much like building a relationship. But it's always about the other people, not you. Learn about everyone else, what makes them tick and what they like to do for fun. Then talk about you.

Marketing for Beloved is never “done”. In the end, as long as I believe in the experience and the product and love what I do, Beloved may very well be a longterm endeavor.

What steps are you taking to market your photography? Discuss below!