As a wedding photographer, your blog is a perfect tool to attract ideal clients to your photography business. When you incorporate keywords into your blog posts, you increase the chances your content will be placed in front of couples looking for a photographer. Wedding photo editing company ShootDotEdit publishes plenty of blog posts each year and understands the importance of featuring keywords in each post. Today, they have a few keywords to share, which you should use on your blog.
When you add keywords to your blog and images correctly with SEO techniques, it can rank as one of the top posts on search engines. These keywords can be featured in your blog posts (your images, title, and Yoast SEO). Including keywords into your blog that are specific gives you a larger chance of reaching ideal clients. How do you know which keywords will work for you? Here are 12 keywords you should be using in your blog to place your posts in front of your ideal clients.
In your blog posts, include keywords to share your specific specialty with searching couples. A couple who lives in New York City, and want to get married at Central Park, are more likely to enter keywords into search engines that relate to the specific location. A bride and groom who live in Northern California and desire to have an outdoor wedding will most likely search for keywords relating to the specific location. Use keywords, such as:
1. Denver Wedding Photographer: This describes a specific location where you shoot the majority of your weddings, so clients know to reach out to you if they are getting married in that location.
2. Destination Photographer: When you shoot destinations, this is a keyword you must use to attract ideal clients to your blog. Since you do not have one location that you shoot all the time, this keyword places you in front of clients who desire a destination wedding.
3. Wedding Photographer in Phoenix: To switch up the keywords you use in your blog posts, and on your images, think of what your ideal clients may type into a search engine. This keyword is likely one your clients will search for when looking for a photographer.
As a couple searches for the perfect venue, they also look up locations where they want to get married. Looking online for images of wedding locations can include keywords which gives them an idea of how their wedding photos will look. Use keywords that describe the location where you shot the past wedding you are sharing, such as:
4. Town: Including the town’s name as part of your keywords is helpful for potential couples in the surrounding area, especially if it is a smaller town that may not have many search results on Google.
5. City: Because a city is larger than a town, using this keyword allows you to expand your reach in the location where you shot the wedding images you share.
6. State: When you add the state to the keywords you share in your blog, you continue expand your reach. Since the state is not very specific, be sure to also add in the city or town for your keywords. This helps your clients understand where you like to shoot within the state.
Before booking or choosing a photographer, the couple wants to view the venue and envision their wedding day. Add in the venue name, and link out to it, of where you shot the wedding you are sharing in your post. Keywords for the venues could be:
7. Maui, Hawaii Wedding, Haiku Mill: Although couples may not directly search for this hotel and location, placing them together creates a larger chance your post will appear when either the hotel or location are typed into a search engine.
8. Rustic, Indoor Wedding, Union Hill Inn: When a couple knows what type of venue they want to get married at, they are more likely to use keywords that relate to it. If a bride and groom desire this type of wedding, your post (and the featured venue) will appear.
9. Romantic, Outdoor Wedding, Treehouse Point: Outdoor venues are popular for many couples. Adding that into your keywords can help you reach couples interested in this type of wedding photography.
As clients search for a wedding photographer, they may simply look for the style of the wedding they desire. This is especially true if they are searching for the style before they book the location. Keywords that are description-based can include:
10. Rustic Wedding: For a past wedding on your blog that is the style of a rustic wedding, use this keyword in your blog posts to appeal to ideal clients who desire it for their day.
11. Black Tie Wedding: With this type of wedding, there is an overall mood that represents the shoot. Use this keyword to attract clients interested in this type of wedding photography.
12. Casual Wedding: When a couple knows they want to have a casual wedding, they may use this keyword in search engines. This keyword can help them look at images from a past wedding you shot, and get an idea of what it will look like for their day.
Keywords are a necessary part of your blog and SEO strategy. When your SEO strategy is properly used, your blog posts rank higher on search engines. How else can you optimize SEO for your business through your blog, social media channels, and website? Download our SEO Basics for the Wedding Photographer to find out!