Who Is Zack Arias?

Zack Arias is a portrait photographer based in Atlanta, Georgia. A little over ten years ago, he began offering off-camera lighting workshops around the US that he called OneLight Workshops. Hundreds of photographers now know not to fear off-camera flashes, but embrace them because of Zack. I am one of them.

I was at Zack's Boston and New York workshops and let me tell you that he does not hold back on anything. He approaches his teaching with just as much humility and grace as he does his photography projects and commissions. The truth is he doesn't have to teach, but he wants to.

He is incredibly generous with his time during the workshops, and I remember him starting early and ending late at night. Every time, Zack patiently answered questions and demonstrated solutions to participants, even if it was for the third or fourth time.

At some point, Zack invited people to send him questions and a collection of his responses became the basis of his book, Photography Q&A: Real Questions. Real Answers.

Zack At Silk Inspire

I was thrilled to hear that Zack will be presenting his OneLight workshop at Silk Inspire, in Goa, India.

You may have watched Zack on CreativeLive, or seen his videos in Marrakech or Mumbai.

While gear is important for Zack, I remember the super simple setup he introduced me to during his OneLight workshop. Still he is always ready to be challenged, like this “cheap camera challenge” or the shootouts at Gulf Photo Plus.

If you have registered for this incredible photography festival, you already know what to expect (but there are some surprises for you too). We are just days away from opening day!

Interviewing Zack Arias

I sat down with Zack to find out what his plans were for Silk Inspire, and so here is that quick interview with him:

A Sample Portfolio

Zack's work is diverse and in between commissioned work, he self-assigns personal projects to stretch his creative muscles. Can you tell which ones are for his clients and which ones are for him?

Register Now For Silk Inspire 2017

You are going to meet and learn from world-class photographers like Zack Arias, at Silk Inspire. There is no better opportunity than right now to register for the event that runs from October 6th through October 10th, in Goa, India.

If you have made it all the way down here to this post, that's awesome.

But let me sweeten things for you. I have a few cool giveaways for those who register for Silk Inspire today. Once you do, email me your receipt (with today's date showing) and you will be qualified for a few cool things I am bringing with me. What are they?

Well, let's just say you could win one of six Black Rapid camera straps, one of three ShootProof annual accounts or one brand new LowePro camera backpack (valued at $350). Email your receipt to me here – seshu at tiffinbox dot org. First ones to email me win. That's the only way to keep this fair and you must be present at the event, to receive the prize in person. Good luck!

Speakers At Silk Inspire

Please watch the interviews with other Silk Inspire speakers: Arjun Kartha, Jen Huang and Brian Callaway. Plus, there are other incredible panelists!!

Google+, Twitter, Tumblr, YouTube, Facebook, LinkedIn, Instagram, Pinterest, Orkut … oh, forget about Orkut, that doesn't exist anymore. Phew!

But still, can you imagine posting to every single social media platform out there? When do you find time to photograph? Or, spend time with your family? You can drive yourself batty trying to be everywhere all the time. (Here is Gary Vaynerchuk's advice to master the four big platforms)

It's true, my wife thinks I am also married to my iMac and I am always sitting in front of it posting to these social media platforms at all hours of the day and night. At some point I experienced burn out. And you will too. It's a sense that all of this “work” you are doing online is really a huge waste of time.

That's just your tired brain aching for a break. And you should step away from it all. Heck Zack Arias gives himself a whole month each year (I believe it is December) when he opts out of all social media circles. And good for him. As the new year approaches, he is ready to give it a big push and has the energy for it too.

As I said, whenever I have done it, it has always felt great. But is it always necessary to give yourself a time-out? While I really haven't missed any of the platforms, there is still a very tiny portion of me that wonders if I could still be engaging with my audience and driving traffic to my site, while I am on that well-deserved break.

The easy way out when it comes to blogging, and several other well-known bloggers have already suggested it, is to simply schedule your new posts in WordPress ahead of time. This very post you are reading was written several days ago.

But that only takes care of the blogging side of the equation. What about social media? I use an application called Buffer with some success, but it requires you to load your articles and links up ahead of time and then have them appear at different times of the day on different platforms.

However, I really wanted a tool that would be in sync with my blog – posting blog posts to different platforms, at different times from the very same WordPress dashboard I was using to write and edit my content.

Thanks to Kim Doyal, I discovered that tool to be CoSchedule. I've now used it for over four weeks now and I can tell you the very reason I am posting this review is because I couldn't do without it. It's a plugin that sits below your content editing area (see screenshot below) and out of the way. It springs into action the minute you want to “Create Your First Message”. The tool is smart enough to pull in your blog post's url and set it up in a way that all you have to do is simply add your own out-going message. Interestingly, when I wrote a message that was longer than 140 characters, the system smartly told me that it couldn't send it to my Twitter feed because it was longer than Twitter allowed.

CoSchedule connects to Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Once you register your account, you are able to create as many messages as you want and thereby schedule the same post to appear a day, three days, seven days or even a month after it publishes, so that your audience will always see it front-and-center.

So, what are the three big reasons why you should use CoSchedule for your social media marketing?

1) Being Consistent

In any business, appearing consistent adds to your credibility and speaks of your reliability. When your posts consistently and frequently appears on all the platforms, your audience (aka. your potential clients) are going to be reassured that doing business with you is going to be a-ok. In CoSchedule, you set it up once and you just move on to the next blog post. You really don't have to do much more than that.

2) Drive Traffic

I don't have to tell you how traffic from Facebook has dropped significantly. The only way more number of people are going to see your blog posts on Facebook is if you make it a point to share your links at different times of the day, allowing for a greater number of people to visit your site. CoSchedule makes this happen very easily.

3) Encourage Engagement

Whether is Twitter, Facebook or even Google+, if your audience only retweets, likes or 1+'s your posts, you aren't going to go very far. What you need is for your audience to engage with your content and in the end, engage directly with you. CoSchedule‘s interface allows you to add your own flavor to the posts, making it possible for you to ask questions or displaying a call-to-action that will help you see results.

Want to know more? Check out this two-minute video overview:

So, do you believe you will use an editorial calendar like CoSchedule for your blogging and social media marketing efforts? Sound-off below to share your opinions with me. I trust CoSchedule will save you time and make you more efficient. It does for me. That's a win-win in my book!

Zack Arias is a name that is now synonymous with learning to use your off-camera studio strobe or speedlight, starting with just one light and one modifier, in manual mode.

Whether you attended one of his workshops (or like me, two of his workshops) in the past or sat and watched and rewatched his first video tutorial called, OneLight Workshop, I am going to bet that you have experienced one or two personal eureka moments about using your flash.

For some of us, his teaching liberated us from the confines of “natural light.” For others it was a financial boon, allowing us to seek out new clients who not just expected beautifully lit images, but demanded them every single time. A lucky few, got to do both really well. In any event, Zack's OneLight video and workshops were likely my number one recommendation for anyone who is shit scared about using artificial light because Zack has an incredible knack for easing you into your comfort zone with the technical stuff and jargon.

You see, I was one of you. I cringed at the idea of messing around with buttons and dials on the back of my speedlight. Even though I felt compelled to buy a flash, I resisted using it for a very long time. Can you relate to that? I lived in a constant state of fear of being called out or embarrassed. Heck, I was a photographer and not knowing how to use an essential tool of my trade meant only one thing – my training was far from complete and that I had to learn the fundamentals. Zack's video workshop was just the ticket for me back then.

Zack's videos in this second version of his workshop is just as thorough as the first version. I am here to tell you that you will learn how to use your flash after watching this video. You will experience a sense of ease and comfort using your speedlight. Seriously, if I could learn it, I know you can.

Zack's delivery is as if he is talking to a new friend of his – cordial, patient and sometimes funny. He is very methodical and deliberate. The video and audio production is as good or even better than the first version and the editing is spot on. The first few videos are in black & white; a conscious decision, I am sure, on Zack's part to get us to watch and listen to him and not be distracted by anything else that you may see on his set.

OneLight 2.0 is over seven hours of video, across six distinct chapters. It's not something I watched in one-go. I had to pace myself and I suspect you will do the same.

He begins by discussing gear; the minimum you will need to use your flash off-camera. One thing Zack is consistent on from the older dvd to the newer videos is to remain committed to learning about light using one light & one modifier. It's sage advice especially when it is all too tempting to buy soft boxes, umbrellas, beauty dishes and grids. Zack also goes over what type of modifier he recommends and why. Pay close attention to this as it will likely save you from wasting oodles of money on lighting products you don't really need.

I'm halfway through it! It should come with every light sold, the world would be filled with greater photographs! It's brilliant! – Bill Gekas

Zack takes on exposure and what affects your image. Those are of course, shutter speed, aperture, iso, flash power and flash to subject distance. He goes over each factor, showing us examples using Carl, a stuffed squirrel. I urge you to watch this section multiple times so that it all soaks in.

Zack's new workshop is only available as a download for $75. I recall paying double that for the first version of this video tutorial. That said, Zack has kindly offered Tiffinbox newsletter subscribers a special and significant discount through May 31st. Yes, you have to subscribe to the newsletter (top right blue box is where you need to punch in your email address) to receive and use this code. If you miss the first newsletter with the special code, don't fret. Subsequent email blasts will carry this special code. This is the first of many exclusive offers that I will be bringing my subscribers. So, that's yet another reason to stay subscribed.

The next chapters, if you can call it that, are Zack actually showing you and walking you through three of his shoots. Were you ever curious to know why or how a photographer made one decision over another? This is your chance to eavesdrop. Seriously, this is pure gold!

Zack ends the videos with a review of some of the images he has captured. He talks about what he feels were successes and which images he would throw away. Ever hear another photographer acknowledge his or her shortcomings after a shoot? I found it refreshing to listen in on what worked for Zack and what did not.

All this for $75? Wow! (subscribe to my newsletter in the top right blue box to receive a special time-limited 25% discount code only for my subscribers).

He has done an outstanding job and he is selling it cheap, too cheap if you ask me, it’s a steal. – Armin Sarow

If there is one thing I would have liked to have seen but did not was a short slideshow with music at the very beginning of the video. I told him privately that I had wished these images were teased to us so that we could anticipate seeing them created throughout the video. I am not sure he will take me up on my request/suggestion. Also absent from this new version is a handy “field guide” which came with version 1.0. Looking at Zack's online store, I noticed that he is working on a new version of the field guide and it will be released for $10. Again, that's incredible value.

Some early testimonials about OneLight 2.0 from the Twitterverse:

“It's even better than the original. Definitely not the ‘difficult second album'.” – Sean McCormack

RJ Bradbury writes:

I purchased the One Light V1 and the book/mag. I get the technical but I still pre ordered One Light V2.0 … Why?

Well a few reasons really:

Zack & Meghan and those who's names I don't know have been a huge influence in my work. They all work hard either at camera, or behind the scenes to help others. Thank You.

You can always.. ALWAYS learn something. Know the basics? Ok good then read between the lines and listen & watch subject interaction, listen to the thought process.

Hell I thought I had done everything with my 60″ Umbrella (cover on, cover half on, cover off, Shoot through, Reflective, Poor mans Soft box, choked down the shaft, close / far, In Front, Behind, To the Side) Yet I have never thought about pointing the dam thing up in to the sky to keep light off the ground! That stuff will save you time in post and that's golden.

The money helps Zack and his family out & goes towards a source of much needed signal (#DEDPXL) in an ocean of bullshit and noise. Is this a family show?

It's a bargain even at full price. Good solid content that's well produced, but I can watch tutorials on YouTube for free … Yeah ok that's true with bikini models, bad exposures and all about the gear. Do yourself and your photography a favor buy it, watch it … then go shoot!

Wait it can't all be good? – Mostly. The Final Thought video is a different format but its an easy fix with a converter if needed.

Fred Glasser writes:

Zack’s done a tremendous job with OneLight 2.0. While I pre-ordered it & have only had for a few days, I’m already halfway through it. It’s that good. He’s super-articulate & incredibly thorough, and everything follows a very logical progression. It’s ideal for folks looking to get comfortable with off-camera flash & studio strobes. Even seasoned pros looking to hone their skills & take their game to the next level will benefit. As a full-time shooter who uses off camera lighting constantly, I can’t recommend enough. For the price, it’s an utter no-brainer.

I bought this new lighting workshop by Zack when he first launched DEDPXL, his new education website for photographers. When I first saw the price ($50), I thought he had made a mistake. Most follow-up resources that photographers usually pitch are higher in price, not lower!

Lots of people have asked me whether it makes any sense to buy this second version when they got so much out of the first one. It's a fair question, but an incomplete one in my opinion. If you are in this business for the long haul, you should be constantly learning. Yes, exposures, shutter speeds and ISO's haven't changed much between the two videos (no they haven't changed at all). You probably may skip that (I did not). But the three different shoots and the self-critique Zack offers is significantly different than the DVD version. As I mentioned above, how much would you be willing to pay to learn that from a working pro? I know I didn't think for more than a fraction of a second when I decided to invest in Zack's new video.

Zack also told me privately: “I'm building an “extras pack” of slides, sample images, and gear list based on requests since the release of OneLight V2.” Booyah! So, if you buy it now, you get ALL of the downloads, plus some goodies that he is working on for all of you.

Do you want to elevate your craft? Are you scared of f-stops and shutter-speeds and can't figure out what affects what? Are you confused and are you looking for some clarity? Well, let me tell you that you and your business will be better off by buying OneLight 2.0 from Zack today. (last pitch of the post: sign up now to receive my newsletter for a special discount code)

Lastly … shutter-speed controls ambient light, aperture controls the amount of light falling on your subject from the flash … there, Zack, I have got it … finally!

As a photographer, Zack Arias is a name you must know. He is a photographer, teacher and author who is known for his candid take on the state of this industry that we all love. Every time I have come across him – as a public speaker at a conference or randomly on the streets of a city – I am always left in awe of his humility and his generosity towards photographers.

Several years back when Zack was on the road, visiting city after city teaching his simple approach to off-camera lighting to photographers who were either confused or scared of their strobes, I managed to attend first his workshop in Boston and then later in New York City. These were the famous OneLight Workshops that I may have referred to here on this blog from time to time. I can honestly say that Zach was one of the first people to demystify off-camera lighting for me. If you went to his workshops let hear a collective “Amen” below in the comments because I think only you folks know what I am talking about.

Instead of dreading my Nikon SB-900's, I embrace them, play with them and treat them as toys. I keep making creative mistakes and learn from them. It's really the very foundation of Zack's teaching, I believe. Now, my memory is fading so forgive me if I get my facts all tangled up. Either the workshops came first or his OneLight DVD came first, but having experienced both, I felt I was in lighting heaven. Again, if you attended a workshop and own version 1.0 of the OneLight DVD, please comment below. I want to know who you are.

Zack just announced a new project called DEDPXL that I want you to look at if you are serious about embracing off-camera lighting.

Zack also announced OneLight 2.0 (though this time it will only be available as a download). Check out the intro video below for it. From what I can tell, DEDPXL is both a store and a school. The first assignment and all those that will focus not so much on technique but in guiding you to see better. If you are serious about constantly improving your photography, I would take Zack up on this monthly assignment and join the Flickr group to post your images.

The video is 7 hours long! I thought version 1.0 of the OneLight DVD was exceptionally produced and I am willing to bet this new version is going to rock your socks off. [I do not make a dime for saying so … just passing on a resource you shouldn't miss.]

Right now, OneLight 2.0 is available for pre-order at the crazy low price of $50. I recall the original DVD costing $150 or so and was still a great deal. So, if you are looking for a great resource to learn off-camera lighting, THIS IS IT. The full video download will be available on March 31st or soon after.

So, you are probably wondering if I am going to buy the new version of OneLight. Is that your question? You bet I will because with me, the learning never stops. How about you?