It's funny how things just seem to come together when one decides to pivot. I spoke about scuttling two of my websites and changing course. Part of my new adventure involves being absolutely sure what my future photography clients want and what they are looking for.
As I have stated before, just because you can photograph and publish images on the web does not guarantee you a following or more importantly a business. You have to define who want to do business with in the first place. Most people, including me, get stuck in the “how” – I don't know, for instance, how to use Google Analytics in a way that will give me a good idea of what information my clients are looking for online.
Who has helped me through this process, from time to time, is my friend Scott Wyden Kivovitz. He is a phone call or a Tweet away. If he has time and he is one very active guy, he helps me out. If he doesn't, he usually has a resource online that I can check out on my own. I can't tell you the number of times Scott has come to my rescue. He is incredibly web savvy and it came as no surprise when he was asked to join the Photocrati Media team.
Scott asked me to let you all know about two web marketing workshops directed solely towards photographers. He is joined by Erick Danzer and Vanessa Joy. Erick owns Photocrati Media, a highly regarded company that produces among other things WordPress themes for photographers. Vanessa is a well-known teacher, author and photographer.
Specific topics include SEO, keyword selection, site optimization, link building, image SEO, social media and social signals, blogging, content marketing, email marketing and follow up, paid advertising, conversion rate optimization, social proof, and more.
Plus, you get a ton of bonuses:
– Free Access to the Sculpture Gardens & Red Rocks
– Lunch is Included
– Free Copy of the Photographer’s SEO eBook – $39 value
– One Year Membership for the Photographer’s SEO Community – $99 value
– Photocrati WordPress Theme + One Year of Support/Updates – $89 value
– The Laundry List eBook by Rachel Brenke – $9.99 value
– Chic Magazine for phone/iPad – $12 value
Get all the details here and register for either the Colorado or New Jersey Supercharge Workshops, before the prices get bumped up.[Yes, I am an affiliate partner of Photocrati Media because they provide quality WordPress themes and great value through their various educational resources. I wholly support vendors who help photographers elevate their game!]