Are you converting your website's visitor's to paying customers? It's a really simple question isn't it?

Your answer can either be “yes” or you can say “no.” Those are your only options. If it's the former, good on you friend. You've cracked the code and your rolling in it.

Or, are you?

I just shuttered two websites that weren't converting to my satisfaction. The business still exists but the sites are gone. Why? What happened?

Simple: The websites spoke to me more than they spoke to my clients. This is a cardinal mistake that most photographers make. They spend a good deal of money and time making a site look pretty, not fully understanding that their potential clients who are ready to pay them for your services are not interested in any of that fluff.

So, what IS important for your clients? That's in fact the process of discovery I'm personally embarked on now thanks to Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website [aff], by Psychology For Photographers.

You are probably thinking why make such a fuss, right? These days it is so easy to buy a template, slap some images down and start a blog (which some people like me don't update very regularly). Yes, there is nothing to it if you want to do it the wrong way.

The right way takes a bit of elbow grease. Jenika, who publishes Psychology For Photographers, includes what are called “dreamsheets” (as opposed to worksheets) that nudge you along. Complete these and you'll be astonished at what your website should really look and feel like for your clients.

You may want to read that last sentence again.

Done? Good.

If you are truly in service of your clients, shouldn't your website reflect that from the first time your client connects with you and your work? I personally think Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website is a boon for photographers. If you are struggling with your business and you aren't attracting the “right” clients, it may be time to reassess how your website is resonating with your future clients. If it isn't, and I would say 95% of them do not, then it's time to fix it.

And you can do it yourself. This is more about understanding your client's perspective than working with web technology. This e-book will help you quickly tap into your client's needs and desires and guide you into delivering what they want in their lives. Far from being mumbo jumbo, Jenika who is a graduate from Yale delivers from a deep well of behavioral neuroscience. Simply put, she understands how our brains work.

Now, I am going to keep you all abreast of my progress with this, but between now and Saturday, Jenika has dropped the price from $159 to $119.

UPDATE: Jenika has extended the sale through Monday, May 27th, so here is your 2nd chance at grabbing this product

If I were you, I would not wait to grab it now. Get all the details about this e-book here: Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website.

Feuza Reis is a wedding photographer, blogger and founder of SEO for Photographer’s Bootcamp “Get Found With Fuse”. This is Feuza's second guest blog post. Read her first one as well. Follow Feuza on Twitter.

In the last few weeks, some photographers in the community have imparted SEO advice that has made me want to cringe and hide. Not only were there some major mistakes taught, some things mentioned were irresponsible and can get photographers in trouble with Google.

Here are 5 SEO myths photographers should consider reviewing:

1) Wanting To Only Rank (meaning to be on the first page of Google) For A City and/or Kind Of Photography Service You Offer

For example: NY Wedding Photographer, Los Angeles Newborn photographer, Chicago kids Photographer and so forth.

You should be including the town you live in and the towns you serve in your SEO efforts but it should not be your main SEO or only SEO goal.

Why?

Number one is, I call this the gladiator arena, everyone is bidding on adwords for this term and paying big bucks for it, this in turn will make it harder to rank. This also indicates a high competition in the organic results realm because business owners don’t understand how people actually search or how Google works.

Google is smart enough to know where the person searching is actually located and it knows how to filter it’s results accordingly. Do brides who get married in NY, Chicago or LA really live in that town? Or, do they live in surrounding towns but want to get married in the big city? I don’t have an exact answer for this but I know you can use Google’s Keyword Tool to discover the search traffic results to find out. What I do know is that Google is wise and knows what it is doing so when I hear photographers say they don’t or should not list surrounding towns, it's comical and sad.

You are missing out on organic traffic because you are underestimating Google’s algorithms. Why fight where everyone is fighting instead of going after alternative keywords, venues, wedding types, surrounding cities, and actually words and phrases clients really use like pictures of engagement photos, kids, children and not words like lifestyle, portrait, and industry related words?

Competitive keywords don’t always mean more traffic so be very careful.

2) Use The Same 2-3 Keyword Phrase On Every Single Blog Post And On All Pages Of Your Website

Although SEO is all about text and yes you should have as much text as possible and even be repetitive, variety matters.

For an engagement photo session gallery page, your page titles and description should be related to engagement photography and variations of that and not have words like Family or San Diego Wedding Photographer.

Yes Google knows that those when two things are relatable like wedding and engagement but making the page as concise and specific as possible will help the search engines navigate better and know where to go within your website. This also matters when choosing what to name your links within your pages in your category dropdowns and sub categories. Don’t use cute names for sessions but use more day to day words clients will know.

The other problem with using the same keyword all over is that it will be considered duplicate content and your pages will compete with each other and you sure don’t want that because the Google bots will leave. Remember its not your over all domain url that gets ranked per say but it is your pages and one page can be much stronger than the other and get better results. So if a search engine comes into your website and all the pages are “Seattle Wedding Photographer” it will get stuck and not know how to navigate and this will cause higher bounce rates so change your page titles, change your descriptions. Being too repetitive is also called keyword stuffing which Google has been frowning upon over and over. It can get you short term results but the long term can get you banned from Google and most of us can’t risk grey hat practices because lets face it we don’t have the bucks to pay some technician to go fix the problem if we magically disappear from google one day.

How to know if you are keyword stuffing? Optimize for humans! Make it sound natural and if it looks odd then take it out. We can optimize for the search engines all day long but at the end of the day it is humans that book us so keep your clients in mind.

3) Clients Don’t Type More Than Two or Three Keyword Phrases In Their Search

(insert jaw drop)

Longer phrase words are called “long tail” and yes there may be less traffic but if you nail a long tail keyword, Google will love you and give you priority with ranking!

As Photographer's SEO put it:

“A great thing about knowing how to choose long tail keywords is that even though the search volume for that particular keyword phrase may be lower you’ll find that there is less competition for it there for you’ll have a much better chance of breaking higher for them very quickly.”

Statics state that 20% of what has been searched in Google in the last 90 days has NEVER which indicates we humans have a lot to say and alot has not been said yet. SEO MOZ’s long term graph shows:

“It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the “long tail” of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world's demand for information through search engines.”

Another point I want to state in regards to using long tail phrases is that for the most types of photography services offered, it is more women than men doing the actual search: think of brides, moms, secretaries, teens etc. Of course men search too. In fact, I have a lot of grooms calling me but I believe men do more the paying and showing up and women do more the searching online. So if it's women mostly searching for my service (of course this is my opinion and there are many exceptions) and women speak on average 10,000 words a day vs men who generally speak 3,000 words a day, do you really think women while searching will want to save on vocabulary? Is is true that we live in a fast paced society and people can save some words because they are in a rush but the words saved based on what you see on Google keyword tool result are prepositions. When searching for something new and an unfamiliar topic like hiring a photographer for an event, wedding, portrait session, we will use more words to describe what we are looking for because for most of our clients this is something new to them completely.

I had to recently search about pulling teeth since my eight year son’s teeth are growing in before falling out and they were very loose too. Do you think I searched 2 word phrases like tooth pulling or a full sentence? I actually searched something like: “how do you when to pull a child’s tooth? How to safely pull a tooth? Is it safe to pull your child’s teeth and so forth?”

Brides, moms and people for the most part when searching online for a topic they are not used to will elaborate using their words. Things like “where to find? what is? who is the best?,” and so forth.

So, don’t ignore longer keyword phrases especially when blogging.

4) Creating Dummy Pages

Cringe and cringe. How could I call creating content pages for my clients, the ones who book me, pay for my services dummy pages? Or worse, create fake urls to link back to my website? This can be done if you are an expert but you have to know what you are doing so just be aware of possible consequences in doing so.

So you ask: “Feuza, you have never purchased an url with keywords?” Of course I have and will in a heartbeat if a keyword is available. But I am a huge fan of creating content pages on your actual website and even blog because it can be huge for SEO. Perhaps do a redirect or forward the URL once but not a dozen times and create fake websites. And please don’t purchase any backlinks on fiverr!

At the end of the day, I don’t care if you are getting business from referrals only, from Facebook only or from online only the number one tip to book new clients is BE A RESOURCE. One of the things I teach for blogging is think of every customer service question you have ever had and do a blog post to answer it for present clients and future clients.

When you help someone find a place to buy something, to photograph at a venue, they will remember you and be your fan. That is the power of social media sometimes. You will get your return-on-investment, or ROI, later and it can be hard to tell the true source of that booking. But by providing valuable information to your end user, you will see results.

Be genuine about your content pages and optimize for humans especially since Google has been coming down on these kinds of methods more and more. You should try and have variety in content you do provide. You can also break down your frequently asked questions and have a page for each question. However, remember not to write the exact same thing on blog content page that you do on your website content page because it can be viewed as duplicate content.

5) “I Can’t Be In Google Places Because I Work From Home”

Some of you don’t want strangers to have your home address. I get that. But, as service providers many of us do work from home and some of our work, like boudoir photography, is more of a private service.

While you do indeed need to provide your real address, you can mask the address in your Google Places listing by providing many cities you do serve. Yelp does something similar.

As per Google’s guidelines:

“Address (required): The address should look exactly the way you'd write it on a standard mailing envelope. If you are a service-area business, you'll be able to hide your address in a few steps. We recommend listing suite numbers in Address Line 2.”

To view the rest of the guidelines visit HERE!

So don’t hesitate in getting your Google listings as local SEO gets more and more powerful. Another good tip is to Google yourself under Google Maps to see what comes up and to see if you are listed or Google has wrong information about your business.

As you can see my listing does not have my actual address but just the town I live in:

In summary it is up to each business to do due diligence and be compliant. Some may disagree with my views on some things but there are some facts that can not be ignored. I suggest white hat practices especially if you don’t know what you are doing and don’t have an SEO support team to get found!

Today's guest post is by Mike Hartley, a website developer and founder of bigflannel, an online photography template. Mike has been building websites for photographers for 12 years. His commendations include PDN competitions, an American Photo cover, an ID Magazine Annual Design Review, Communications Arts sites of the day and the Webbies.

SEO and Web Design For Photographers

Photographers get a return from their website when 1) people who want to buy photos or photography find the website and 2) when they do find the site, it makes them want to choose and use the photographs or photographer they have found.

These two things are equally important.

Google says “Googlebot's got no eyes” and there doesn't seem to be much chance of that changing soon. What they mean is it's difficult to index anything other than words. They don't pay attention to fonts, colors, shapes, movement, images, video, just the words around them. They don't pay attention to the things that add value in a visually literate society (have impact) or to the very item we're hoping someone will find and pay for.

So photography websites are stuck between being found, which requires words, and having an impact, which requires the use of images, to be successful.

Web addresses, page titles and the text on a web page are within our control and in part determine the words a site is indexed on. Unfortunately, the deeper we get into a site, the less important these become (pages deep in a website are indexed less highly than a home page).

Links into a website, and the text of the link, are perhaps as, if not more, important than the original site itself (remember George W Bush's resume was once the top hit on a search for “miserable failure”). The more links in a page has, the more important it is on a search for the words used to link to it. So whether or not people can find a website depends on a few things, not just what's on the site, but how people link to it.

Again we're managing the balance between words to be indexed and images for impact; impact both encouraging the visitor to choose to use us and encouraging links in. Alongside this, people are competing with us for attention and the words people are using to find what they need are changing and evolving all the time (people use more words in a search these days then they ever used to, for example).

For this reason, I think the best website set up for photographers is a combination of an online portfolio and a blog. The portfolio indexes on basic words (name, location etc.) and is used to create impact; to display images beautifully. The blog indexes on many words and is used to position a site in search and to build relationships.

Get a 10% discount on your first year of bigflannel Portfolio with code TIFFIN10.

Full disclosure: Yep, some links are affiliate links.

This guest post is by Feuza Reis, a NJ Wedding Photographer, founder of the Un-Jersey Bride Blog and helps photographers and artists Get Found Online. You can follow Feuza on Twitter.

For many photographers January is the month to take care of business. We have to worry about doing our taxes, updating website images, blogging previous posts we missed, and strategizing for the new year. I think January is the perfect time to work on optimizing websites and blogs for SEO. The biggest hurdle to overcome with putting SEO into practice is lack of information, time and its complexity. SEO for some is a strange buzz word, and for others it is this painful complicated process full of difficult words and terms.

I prefer to view SEO as a practical method I can put into my workflow so that it does not control me. With that being said, it will be hard to make it part of one’s workflow if he/she does not lay out the basic principles for getting found online. Before covering how a photographer can make SEO part of their daily routine, here are 3 tips on laying the foundation to get optimized.

Follow These 4 Steps To Lay The Foundation

1) Add Text To Your Website Pages.

The easiest thing one can do right now is add a text on every page of your website with the city you city and state you live in and also which areas you are willing to service. If one visits 10 photographer’s websites, more than half leave out where their location. This makes the hunt for a photographer nearby to be rather difficult, much like finding a needle in a haystack.

Google is crazy about the local search and will give results based on where the person searching is located while they search for a photographer. Google wants to show the searcher who is available to work near their area.

So how will they know if you match that query? TEXT. Text is the main component of SEO, so be sure to add your town, state or region on your website. The actual text to add will depend on how local folks might search in that state or area: examples are the greater Atlanta area, South Jersey, NYC, Manhattan, and so forth.

Since I don’t have a studio I don’t put an actual address but for photographers who have a retail commercial space, then add your full address.

My example is as follows:

Adding a text like this may not be so appealing, but it is vital if you want to get found online. Make it small enough but not transparent. You can get black listed by Google if you do things like transparent text. If you have a fear of committing to one particular location, just add the main city you serve and that you also do destination weddings. Since Google loves text and local search, it is extremely important you add where you provide your services on your website. You can also do this on
your blog as much as possible.

2) Install The All In One Plugin Pack

Many photographers I speak to already know about this plugin BUT many have not updated their settings nor are they updating the All in One SEO box at end of their blog posts. Here are steps to install and use this great SEO wordpress plugin.

A) Install Plugin All In One SEO Pack And Enable It

B) Next Go to: All In One SEO (Options Configuration Panel)

C) Fill Out The Title, Description and Tag Words.

Be sure to update the options at the end of the page and save.

D) Many photographers think this is the last step, but it is not. At the end of every blog post, there is a section named ‘ALL IN ONE SEO.’ This section can be found all the way at the bottom past the text and photo box. Here, you can also add a title, description and some key words and you definitely should. (You should continue reading the article for more information).

3) Create A Keyword list.

Start a keyword list and save it as an excel file on google drive, or your desktop. This list will help you organize ideas for blog posts and pages on your website that you may want to add for SEO purposes. The biggest mistake photographers make is that they think like a photographer and not in the perspective of the client. Avoid trying to rank for words like session, e-session, and your studio name. The purpose of SEO is to get found by new clients and get booked. Most clients are new to hiring photographers and won’t know what any of these photography key terms even mean. Think more in generic terms like photos, pictures, pics, professional.

4) Set Up Google Alerts.

Google Alerts is a free tool by google and it helps you find out if anyone is talking about you and your business on the web. I set up a Google Alert for my name, my studio name and once in awhile a keyword name so that I can see who is being ranked for that keyword.

For more information on Google Alerts, go HERE.

SEO Every Day.

Now that you have laid the foundation for your SEO work, it is time to automate it as much as possible. SEO is ALL about text, and the best thing you can do is blog. However, you don’t need to blog as much as you may think. You do on the other hand need to optimize your blog post and promote it well.

Here is my SEO workflow:

1) Create a sample folder on my desktop which will be used to copy and paste for every shoot.

This folder has 6 subfolders: (I have changed it to include blog and slideshow together now)

2) Copy and paste the main folder for every shoot, rename it by date and name of client.
3) Backup photos onto external hard drives.
4) Import photos into Lightroom.
5) Cull the photos, choosing the keepers etc
6) Edit the images as desired.
7) Star rate #5 the images that may be used for blog post and slideshow (I clump these together because I usually choose too many and only decide which ones I am using while I am actually blogging.)
8) Filter the 5 star rated photos, which for me is usually between 60-80.
9) Rename the photos with the one main keyword I want to blog about.

Here are some examples for different keywords you can do for other types of photography:

Weddings – I like to pick the name of the venue: plaza-hotel-wedding-photos

Engagement Sessions – Either choose a state, city or name of place where you took the photos for your main keyword.

NJ-engagement-photos
NJ-engagement-photographer
Engagement-photo-ideas or pictures-of-engagement-photos (remember to think like a client and not like a photographer!)

Portraits – You can use the type of session or your city/location:

Newborn-photographer-in-NJ
NJ-newborn-photos
kids-photographer
kids-professional-photos
maternity-photographer-in-nj

Boudoir – Use more common words clients who have never had a boudoir session would use.

Sexy-pictures-NJ
NJ-boudoir photographer

Now onto Blogging:

1) Upload all the photos you want to use for your blog post.

2) Rename Title (Since we have done this in LR already skip this step)

If you use Blogstomp to watermark your photos make sure in settings, you change it to leave name of photo as is instead of the date which is default.

3) If you copy the title and paste in alt-text and or add a variation like by your photography name or town/state.

Many times, I leave this as is due to lack of time and it still works. Remember I like to keep it simple and practical. The ideal would be to be more specific and have more variation.

4) Copy this in description, but add nj photographer or add something like “photos by Feuza Reis.” as seen in example above.

5) Add a few tags, not that many because they don’t have as much weight as you think.

6) Don’t mix keywords. For example, if it’s a family shoot don’t put that you are also a wedding photographer.

7) Blog 2-3 times a month, optimizing and promoting it well. Promoting is a different topic in itself to address.

8) Last but not least, track your results. What is the poingt of doing the work if you are not measuring your efforts? Start a document and state which page of Google you are appearing for some keywords you want for yourself. Also have a tab for how many blog visitors you are having a week or month.

Track your results with statcounter.com or Google analytics. I prefer using the plugin, Google analyticator, which shows me a summary of which keywords are gettings hits on my blog right in my WordPress Dashboard.

Overall the most difficult work of SEO is laying down the foundation and installing what you need to install, but then it is done! Yes, it may be annoying to do and to keep up with, but if you are tired of not getting found online and Google not recognizing you as a photographer, taking these actions is extremely important, so don’t postpone it!

Tell us if you make content marketing and search engine optimization a natural part of your everyday workflow. If so, how?

A rather frazzled wedding photographer asked out aloud why her wordpress.com based blog/site was suddenly seeing advertisements that she hadn't approved. I quickly contacted her and let her know that because her site was (nameofherbusiness.wordpress.com) she was having WordPress dictate what goes on her site. What she has is a “managed” blog site. One easy solution would be to move to a self-hosted site.

Thankfully, there are ways to move your content over to a site that you have more control over. Also, if you are just starting out as a photographer and want to do it right, read on.

Full disclosure – not long ago, this site was hosted and managed by Typepad. In a future post, I'll go into more detail about why I moved from that managed option to a self-hosted solution.

I first came across this blog post: How To – Move From WordPress.com To WordPress.org. If that's a bit too geeky, check out the graphic below:

Like this infographic? Get more WordPress and hosting tips from Synthesis.

And, if that doesn't do it for you, you may want to sign up for this FREE 9-part course called Site Set-Up Kit. Produced by Wendy Cholbi and Pamela Wilson, it's targeted towards beginners and they promise that it will be jargon-free. Even though I publish this and other blogs using the WordPress platform, I signed up to learn something new.

Tiffinbox, for example, is a self-hosted site. That means, I pay to host it on a server owned by BlueHost.com [affiliate] and I get to decide on what gets published, including advertisements. When, not if, you start considering where to host your blog or your website, I recommend BlueHost as an option. They routinely rank high among website hosting companies and I have always found their customer service to be very prompt.

So, if you have a website or blog hosted and managed by say, Blogger, Typepad or LiveJournal, where you really do not have a way of controlling all of the content you see on your site, you should be going the self-hosted WordPress route.

Yes, there is a little bit of work involved in setting it up. So, if you have any questions about that feel free to ask in the comments section below. I am happy to help as best as I can, or, I will direct you to a resource who will address your concerns.

I just stumbled upon another blog post about setting up a self-hosted WordPress website by Michael Hyatt. Check it out too!