Jane Shauck is a West Hartford, Connecticut based wedding and commercial photographer. I first met Jane at a Pictage User Group meeting that she hosted. We subsequently saw each other at trade shows and conferences like Mystic Seminars or Inspire Photo Seminars (both in or near Connecticut by the way). Before her husband, Mike, joined her business as a second-shooter, I assisted Jane at a wedding. I was always impressed by how organized she was and how very calm she appeared to be during the entire day.
We met again recently at the Inspire Photo Seminars, in Sturbridge, Massachusetts and her presentation literally caused my jaw to drop. Her no-nonsense approach to the photography business was refreshing because I feel way too many people sugar coat the experience of being a professional photographer. Yes, we must be passionate about what we do, but I learned (and am learning the hard way) that having financial control of your business is paramount to being in business and staying in business. Her presentation that winter day warmed me up to the idea and the steps I needed to take to be a lot more strategic about my time, about how I plan my year and especially what kinds of photography I needed to pursue to meet my financial goals.
Her advice is general for a reason – each of us has different goals and we need to carefully assess what it is that we need to be each making to meet or exceed those goals. I welcome you to take a listen to our conversation below. I would urge you to also visit and bookmark Jane's new blog for photographers called Photo Career.
Comment below to give me/us a sense of how important these types of interviews are for you. If you value them, share the link so that others may also learn from it. Thank you!


















Another point I want to state in regards to using long tail phrases is that for the most types of photography services offered, it is more women than men doing the actual search: think of brides, moms, secretaries, teens etc. Of course men search too. In fact, I have a lot of grooms calling me but I believe men do more the paying and showing up and women do more the searching online. So if it's women mostly searching for my service (of course this is my opinion and there are many exceptions) and women speak on average 10,000 words a day vs men who generally speak 3,000 words a day, do you really think women while searching will want to save on vocabulary? Is is true that we live in a fast paced society and people can save some words because they are in a rush but the words saved based on what you see on Google keyword tool result are prepositions. When searching for something new and an unfamiliar topic like hiring a photographer for an event, wedding, portrait session, we will use more words to describe what we are looking for because for most of our clients this is something new to them completely.




























