The Compelling Frame

If you caught yesterday's Apple announcement about the new iPhones launching soon, you'll know the advances in technology are truly stupendous. We are most definitely in the midst of a golden age in the visual arts. Technology is making it possible to create billions of photographs every day. Yet, world and humanitarian photographer, David duChemin believes the majority of the images produced on a daily bases fall short because they lack soul. In other words, the photographs we mass produce are not compelling enough.

The photographs we see today often don't stop us in our tracks or stir our curiosity or evoke an emotion. They tend to be much of the same trite look at our beautiful and surprising world. When we do encounter a photograph – be it our own or photographed by someone else – that has an impact on us, we remember it more vividly, almost as if we can experience it again and again.

Some are indeed so compelling that they create a response within us, perhaps, even a set of actions that affect humanity the world over. Now, don't you want to make an impact, however small or big, with your photography?

But what stands in the way? Practicing and producing the same photographs again and again is of no use to anyone. We've also been told about the classic rules of composition – the rule of thirds or the golden spiral – but these have held us hostage for far too long.

Going Beyond The Rules

We have limited ourselves with our visual vocabulary to go deeper and create stronger images. David duChemin, who has authored nearly 10 books on photography (see below), insists that it is possible to learn the visual language, or syntax, that is essential in creating compelling photographs.

Understanding and then expressing ourselves by using this new visual lingo, expands our abilities to do so much more. Better yet, you'll never ever feel like you are in a creative rut again.

Interviewing David

David just launched The Compelling Frame, an in-depth course for photographers eager to consistently create compelling frame. I spoke with him at length about how photographers can stop spinning their wheels and get on the path to making photographs that make them truly proud of their accomplishments. Give this a listen (approximately 35 minutes):

What's In The Course?

Just as soon as I recorded my interview with David, I knew I had to be a part of his course, so I signed up!

Here's what is in the course: 19 awesome lessons (videos you can watch again and again), 31 creative exercises, an opportunity to study the masters, a ton of bonuses that are actually useful and a vibrant and exclusive community called The VISION-DRIVEN.

I'm willing to bet that a year from now, my photographs are going to be several levels above where they are today because of The Compelling Frame course and The VISION DRIVEN community online.

This course is open only for a very short duration. I suppose that's one way to really gauge who is serious about elevating their craft, right? Here's my recommendation and it isn't biased in any way (the links in this post are not affiliate links at all):

You could continue making photographs and not sense any momentum in your artwork or you could spend a modest amount of money ($295), to enroll in this course (yes, with me) and truly accelerate your growth.

Enrollment for The Compelling Frame ends in about eight days. My suggestion is that you don't wait. Jump in now.

David's Books

Money could be tight, or now may not be the right time for you to be a part of this course, in your path as a photographer. I get it. So, really the next best thing would be to read David's advice through his books (these are affiliate links):

• The Soul of The Camera
• The Visual Toolbox
• Within The Frame
• Photographically Speaking
• Visionmongers
• A Beautiful Anarchy
• Vision & Voice
• The Print And The Process
• How To Feed A Starving Artist

I'm going to sound like a total fan boy, but I own every book David has written. In an environment where there is so much noise, David's words of wisdom are a clear and consistent signal that is well-timed. Wherever you are in your photographic journey, I highly recommend David's resources for photographers.

I've followed his work as a photographer and a teacher for a long time and in 2011 chose him to win the first Annual Tiffinbox Award.

Visit David's website, follow him on Facebook and Instagram. His YouTube channel is one of my favorites. You are in for quite a thrill.

And, to answer the question this post poses: yes, the compelling frame is most definitely within your reach. With the right guide, the right community and a lot of intentional practice or play, photography will cease to be a foreign language and it will become more intuitive for you.

Create Client Experiences

Brian Callaway, a destination wedding photographer based in Southern California, believes it is very important to create client experiences that are memorable. It's this mantra that has helped the business he shares with his wife, Allison, a worldwide success; naming them the top wedding photographers in the world!

Together with their fine artist’s eye, technical mastery and photojournalist’s gift for anticipation and timing, they are unmatched when it comes to creating the images and experience that is the story of your love and celebration.

Want to learn more about how to create client experiences that will ultimately also make you memorable? Brian and his wife routinely conduct workshops for photographers. If you live in or near India, you are in for a real treat. Brian is speaking at Silk Inspire 2017, in Goa, India, from October 6 through October 10, 2017. Now is the time to register for this event!

Interview With Brian Callaway

Just as I have interviewed Arjun Kartha and Jen Huang, I was thrilled to speak with Brian about his journey from comedic television actor to wedding photography. Check out this interview now:

The Same Portfolio

Register Now For Silk Inspire 2017

My friend Sephi Bergerson, who is producing this awesome wedding photography festival, tells me that he is pulling all the stops to make Silk Inspire an incredible learning and social experience for all of you. But to be a part of it, you have to register now for Silk Inspire and then get there.

If you are already in India and you are a wedding photographer, you must be a part of this event. In addition to the amazing speakers, you will get to meet other photographers like you who are also discovering their place in this industry. Look, even I'll be there, and I am looking forward to hanging out with you.

Let me know in the comments, if you are coming to Goa, in October.

“I'm the king of U-turns,” photographer Andy Anderson told our class at the 2014 Texas Photo Roundup. Over the course of the next few days, we'd come to learn that he meant that quite literally: Andy was in constant pursuit of his next personal project. For him that could have meant a dune buggy in a desert, or oilmen at work.

The bigger picture though, to me at least, wasn't about the art of it. Yes Andy spoke at length about how it was important to craft your own vision and continually be honing a unique point of view, and both of those things are incredibly important, that wasn't the golden nugget. The most valuable take-away from the workshop, and from my experiences since then was that photographers who shoot the most personal work get the most commissioned work of the type they want to do.

Other Tiffinbox blog posts that address the idea of personal work are here and here.

This concept has been reinforced by Andy's rep, Heather Elder, who writes the incredibly insightful, Notes from a Rep's Journal blog. Heather has often written that among the photographers she represents, it's always those who shoot the most personal work who find themselves the busiest commercially.

Years ago – I think it was from Nick Onken's blog, but am not 100% sure – I read the best advice regarding the photography business I've ever heard.

“Everything you do needs to be in service of two ideas – take better photos, and show them to more people.”

As I've built my business, that idea has been at the center of everything I do, and if a particular task isn't in service of one of those ideas, maybe that's something I should consider outsourcing (like bookkeeping).

The most valuable take-away from the workshop, and from my experiences since then was that photographers who shoot the most personal work get the most commissioned work of the type they want to do.

It all ties together though. In 2015 I committed to sending monthly e-mails to 2,000+ creatives and current clients via Yodelist as part of my overall broader marketing plan. Yodelist, while far less expensive then their chief competitor Agency Access, isn't a small financial commitment. To see a return on that investment, I realized quickly I couldn't send e-mails saying, “Hey! Come look at the same work I showed you last month!”

The catch-22 though is that much of the work I shoot in a given month won't be available to be shown publicly for a few months following, because it's either part of a broader yet-unfinished campaign, or because a magazine hasn't yet been published. As a result, having new personal work, like my recent “Fuego Faces” series is a key component to my marketing plan as I can shoot something today and have it live on my blog or website tomorrow.

While the “Fuego Faces” project was all shot in a day, my series of photos of New England Craftsmen has been ongoing for 3+ years with no end in sight. I don't exaggerate to say that literally every new client I've worked with during the past few years has referenced the craftsmen series – it's led to thousands (tens of perhaps?) of dollars of new work. I've received creative briefs with individual images pulled from the craftsmen gallery, and lost track of the number of times clients have said, “Just shoot it like your craftsmen series.”

Personal Work by Doug Levy

I try to treat personal work no different than commissioned work, and often that means paying an assistant to come to personal work shoots. It totally depends how you work though. For me, paying to have an assistant is just part of my overall marketing budget. I wouldn't do a client job without a second set of hands, so why would I shoot personal work any differently? To me, spending a few hundred dollars on an assistant = better photos = more paying client work. Personal work is also an opportunity to try new techniques and work in new assistants (or stylists, or digital techs) on jobs that inherently have a lower stress point than those involving large client expenditures.

I frequently get asked by local photographers, “How do I get more commercial clients?” At its root, the first step could almost always be, “Shoot some killer personal work and show it to as many people as possible.”

The wedding day shoot is full of crucial moments for you to capture. But, with unforeseen challenges with the timeline, lighting conditions, and other unknown elements, it can often be challenging to know exactly which images you need to document. The wedding reception is the perfect opportunity for you to capture candid moments and memorable images of your couple with their guests. To help you focus on the necessary images your couples will love, ShootDotEdit is sharing 11 reception tips to help your wedding photography.

1. Grand Entrance

During the cocktail hour, the guests anticipate the arrival of the newlyweds to the reception. This moment is the first time they will be introduced to their friends and family as husband and wife, which will result in some memorable images for the couple. Make sure you snap a ton of pictures of the excitement on the bride and groom’s faces, and if you have a second shooter, have them take photos of the guests’ faces as well.

2. First Dance

After they are introduced, the newlyweds will move into the first dance. The first dance is a special moment for the couple and represents the journey they took to get to this important day. While they dance, switch up the angles you shoot at to capture a variety of images. You can shoot through the perspective of the guests, get close-up document their expressions, and shoot from higher and lower angles to mix up the photos you share with the couple.

3. Reception Uplighting

During the reception, there may be additional options for lighting to help you create stunning images for your couple. Uplighting is commonly brought by the DJ or band to assist in creating a unique color, dimension, and texture for the walls at the reception. When shooting with reception uplighting, look for a smooth and light-colored wall to enhance the photos. This helps you highlight the uplighting your couple chose, and create images they will love.

4. Toasts

Although they may not be the most exciting images to capture, the wedding toasts are anticipated by your couple and those closest to them. Often times, challenges arise when shooting these images because of guests and their cell phones, or speakers who stand in front of the couple as they talk. Use this moment to showcase candid moments with the couple, as well as to highlight the speakers, and capture the celebratory moments with the couple and their guests.

5. Traditional Dances

From the father/daughter dance to the mother/son dance, to the money dance, there are several traditional dances your couple may choose to include during their reception. One of the easiest ways to capture the dances and expressions is to move along with them as they dance. Remember not to stand too close to them so they can be themselves and give you expressions that will make their images dynamic.

6. Cake Cutting

As the reception moves along, most couples take advantage of cutting the cake together. Before the couple cuts the cake, take a solo shot of it to highlight it and its unique details. Take another photo of your couple next to the cake to add variety. Shoot them as they grab the knife to slice the first piece of cake, and when they feed a piece to one another. These are all images your couple will love and will keep the memories with them for years to come.

7. Bouquet Toss

Once the traditional dances and cake cutting are over, there are still a few exciting traditions left to document. Discuss the shot beforehand with the bride, and ask her to slowly throw the bouquet so you can shoot her in action. If you have a second shooter, have them focus on the ladies while you work with the bride. This way, you both capture the anticipation and excitement on their faces during the bouquet toss.

8. Garter Toss

After the bouquet toss, it’s time for the groom to toss the garter to the single men. If time permits, ask the groom if you can take a posed shot of him before he actually throws the garter. Similar to the bride and the single ladies, document the excitement on the groom and guys’ faces (and don’t forget to get a few photos of the fight for the garter). These are moments your couple will want to remember, which is why it’s so important to include these photos from the reception.

9. Dancing

When the traditional reception activities are over, your couple and their guests are ready to celebrate. From the Cupid Shuffle to the YMCA, there are plenty of moments for you to capture. To capture the shots that matter, without getting in the way of the crowd and their dancing, use a longer lens. The longer lens makes it seem as if you are closer to your subjects and the background, which means your photos look like you are right in the center of the action.

10. Table Shots

Yes, it is very boring. But, table shots aren’t for you. They are often very meaningful to the couple. Table shots showcase the details the couple chose, and help share more about their style. Once guests are seated at the table, you can also take a few images of them as they socialize with one another. This is a great memory for your clients as they view their images. Plus, research has shown that table shots with guests are some of the most purchased prints in your online gallery.

11. Details

Before the wedding day, the bride and groom spent months on the specific details of the day. There are so many details that go into the wedding day, and this includes the details of the reception. Arrive early to the location to take an overall shot of the reception, and then capture the details up-close. Ensure you document the table tops, floral décor, the stage where the DJ or band will be, and any gift bags for the wedding guests.

The wedding reception is filled with memorable moments for you to document for the bride and groom. Do you know which images to capture throughout the wedding day? Our Guide, 127 Essential Wedding Images You Must Capture, provides you with a photography playbook to grab every important image. Grab your copy today!

Conference Season Is Upon Us

It's photography conference season, if you haven't noticed. Imaging USA, produced by PPA is on right now. WPPI‘s annual meeting and expo has apparently moved to a new space and will run in early February.

As I have said before, those are conferences that you should go to … at least once.

But if you prefer something more intimate and intellectually stimulating, check out Inspire Photo Retreats. It is coming up quickly. This year, like last year, it will be held in Newport, Rhode Island, from February 27 through March 1. Please visit and register for it here.

Four things dictate a photography conference's level of success:

1) Personal experience

Does your personal experience motivate you to keep coming back?

I can't recall attending any other annual photography get together more times than Inspire Photo Retreats. There is a vibe that is both positive and uplifting to me. This conference couldn't come at a better time in the year when I am starting to plan out the year and consider how my business will be shaped. When I attend, I can be sure of meeting amazing people and having a memorable experience. The conference is topped off at 250 participants and continues to foster a sense of community and fellowship that the larger conferences simply cannot provide. If this is what you are looking for, you are in the right place.

So the answer is, yes, I would love to go back to Inspire again and again.

2) Organizers

Is the conference organized and efficient? And are the organizers open to suggestions for change?

Eric Foley, Enna Grazier and Mark Higgins are all busy photographers. But every year, for the last several years, they have dedicated themselves to producing a phenomenal event that is rich in quality content. It's no easy matter to put this photography conference on, but they do so with the help of great volunteers and a hotel staff that is now well-tuned to their needs. I give Eric, Enna and Mark full credit for elevating their conference game each year. They provide a safe space for everyone to express themselves, in a format that truly feels like you are at a retreat. Year after year, they make it a point to send out a survey after the conference to see how they can improve the overall experience for everyone.

High marks for the trio on this one because I have seen this conference grow, not so much in size thankfully, but in quality.

3) Speaker Lineup

Are the speakers simply dumping information or are they teaching you a skill?

Sean D'Souza of Psychotactics has a great metric for workshops and conferences. If they are simply an information dump, he gives them a failing grade. What makes his own workshops stand out is the fact that you will never leave without learning a skill – a skill you can put to use right away.

The speakers at Inspire Photo Retreats do the same thing. There is information, for sure. But the skills that they teach are actionable. While there is some overlap, year to year, the organizers go to great lengths to find speakers who will add value to those who attend.

I spoke with six speakers (see below), but there are 19 speakers in all, over the course of three days. From my experience, every speaker prepares to wow with information that is actionable. I'm willing to bet I won't find a seat again when Spencer Lum speaks. Or, how about Sarah Dugan who will be teaching us to work with cyanotype and produce salt prints. Did you want to learn how to market using video? Kate McElwee is set to teach you just that. Wendell Fernandes, whom I haven't met, will help you hone in on creating and sustaining client relationships. Want to learn about the lucrative and colorful world of multicultural weddings? Petronella Lugemwa is the right person to do it. And there are others, each bringing their A game to a conference that they love.

4) Wonderful Vendors

How engaged are the vendors? Is the trade show only an opportunity for vendors to sell to us or for us to get to know them and their products?

What's a conference without a trade show, right? Well, again, the trade show at Inspire Photo Retreats feels different. Thanks to the limited number of participants, there is more time and more opportunities to sit down and talk with the vendors who will support you through the year. I recall having a wonderful time speaking with Kate Kauffman of Fundy Designer, Joel Wiebner of Perfect Image, Colin Breece of ShootProof and Kyu Don Kwak of Pictobooks.

I found pockets of time to steal away and speak with the vendors. ShootDotEdit, with Jared Bauman's leadership, really set the tone for what vendors can expect at Inspire Photo Retreats. As Bauman told me a few years ago, “We are in it for the long haul.” I believe every vendor understands and accepts this paradigm; you come year after year, not so much to sell but to see how to help photographers problem-solve.

Interviews With Speakers

I was asked to speak with six presenters – Dani Diamond, Andrew Funderburg, Jen Rozenbaum, The Scobeys, Vanessa Joy and Huy Nguyen – and record their aspirations for this conference.

Dani Diamond

The Scobeys

Andrew Funderburg

Jen Rozenbaum

Vanessa Joy

Huy Nguyen

You'll agree it's a diverse group of speakers. Do look at the full line up of speakers at Inspire Photo Retreats this year.

Community, The Common Theme

Whether it is on TiffinboxTV or here on the blog, I've talked about stepping away from your business to recharge your creative batteries. There is no better conference than Inspire Photo Retreats that will help you do just that.

Think of what you will learn, think of who you will speak with, think of the networking opportunities, think of just being away from home for a few days and think of the community you will begin building.

Whether you are a portrait or wedding photographer, there is a speaker who is meant just for you. So hop off of that fence and register now.

Join me at Inspire Photo Retreats this year!