He is a wedding photographer and educator based in Derry, Northern Ireland who has just launched a series of video courses for photographers called ENGAGE.
Donal Doherty has a vision. And that vision is to help as many photographers as he can with all that he knows about running a successful photography business.
Talk to the man and he is terribly humble about it. He shuffles through a slew of recent awards quickly, not making a very big deal about them. His focus is on what he can do, based on all that he learned in the PR world, to help photographers who struggle to run just “ok” businesses to running great ones. While he does offer mentoring sessions and he speaks often at industry events and writes a popular column for a UK based photography magazine, his busy wedding photography schedule keeps him from going all-in. That is, until he decided to invest a good deal of his own time to create ENGAGE.
If you are starting a photography business, branding one or need help with social media marketing, I recommend you check out Donal's newest offering.
Still intrigued? I was. So, I sat down with Donal to chat about this new launch and why photographers like you should pay attention.
Check out some of his award-winning work here:
For about $150 a year … yes, a year … you receive nearly 30 videos that are between 10 and 15 minutes in length that explain the many facets of growing a business with a plan, branding it properly and then marketing it via social media.
Donal's intent isn't to just load you up with a whole bunch of content. There is enough of that already in the market. The reason each of the videos is released gradually is to give you a chance to watch the video and then implement what he has taught you to see results. I think this is what makes Engage so different. The emphasis is as much on the process as the results, which you will need to adjust because everyone's approach to business is different.
How will you fully engage with your photography business this year?