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3 E-Books That Will Help You Master Lightroom, One Step At A Time

November 2, 2013 by Seshu | Editor & Publisher

All indications are you use either Photoshop or Lightroom. If you are editing one image at a time, they would both work, but I'll be you use Photoshop. But if being efficient is your goal, you will want to invest in Lightroom.

Like Photoshop, though, Lightroom is getting more and more complex to use. I have to admit I don't use all of its features, though I know I will be a whole lot more efficient if I did.

There are a few resources for you to learn how to use Lightroom to its fullest capacity:

Mastering Lightroom: The Library Module

Mastering Lightroom Book One: The Library Module This is an e-book by fine art photographer and author Andrew Gibson. You can buy Mastering Lightroom: The Library Module from Andrew's website, or here at PhotoDough.com for the next few days for $7. Andrew is well-known for his concise writing and clear teaching style. Learn more about Mastering Lightroom here.

Lightroom 5 Unmasked

Lightroom 5 Unmaked by Piet Van den EyndeLightroom 5 Unmasked is an e-book by Piet Van den Eynde and distributed by Craft & Vision. It's 356 pages deep. If you are ready to go in for a deep dive, this might be the one you want to consider. If you are still using Lightroom 4, however, you may want to buy this e-book by Piet Van den Eynde instead. Also check out out other ebooks by Piet Van den Eynde here. Either version is $20 each. Both are well-researched, provide interesting case studies and are exquisitely designed with a wonderful array of visual examples.

Adobe Lightroom 5 The Missing FAQ

Adobe Lightroom 5 - The Missing FAQ - by Victoria Bampton This tome by Victoria Bampton, an Adobe Community Professional & Certified Expert for Lightroom, is very well regarded in the industry because Victoria constantly finds ways to upgrade it and make it better as Adobe tinkers with the program. If you have a question about Lightroom, this is the go-to-guide for you. It's about $50 for both the e-book and paperback versions. I would get both if I were you. Also, get a flavor of her writing through this free Lightroom 5 Quick Start Guide.

There are obviously other fantastic resources available for learning Lightroom, but I wanted to get these three resources in front of you as they are likely to appeal to someone who wants to get their feet wet in Lightroom quickly.

If you are one of them and you buy any of these e-books, would you please come back here and tell me what you thought of them? Thank you!

Filed Under: Home Middle Left, Photography, Web/Tech Tagged With: adobe lightroom, adobe photoshop, Andrew Gibson, Craft & Vision, E-books, Learning, Piet Van den Eynde, Victoria Bampton

An Online Image Proofing Solution For Wedding And Portrait Photographers

November 1, 2013 by Seshu | Editor & Publisher

Colin Breece co-founded ShootProof, an Atlanta, Georgia based company that is essentially an online image proofing solution for wedding and portrait photographers. Colin and his business partner Robert Swarthout are out to disrupt the current business model among online image proofing solutions. If you are using ZenFolio, Pictage or SmugMug, you may want to take a closer look at ShootProof.

Some of those other options charge you a monthly fee and a commission on any print sales. ShootProof levies absolutely no commission fees on what you sell. You get to keep 100% of your profits. There is, however, a set monthly charge depending on how many images you decide to store within the system. There are no contracts either. What's more, you get to customize the look of your gallery and online system based on your brand colors, logo and watermark. Wow!

ShootProof Gallery

Colin and I spoke briefly about the company, what it does for photographers and why it is significantly different from other online proofing solutions available in the market.

Full disclosure: This interview with Colin Breece was planned weeks before ShootProof decided to sponsor a special interview with entrepreneur/author/social media maven, Gary Vaynerchuk. I was really intrigued by how ShootProof approached online proofing: how they were more in sync with some of the best photo finishing labs such as ProDPI, Black River Imaging and Bay Photo Lab.

Incumbents are rarely disrupted by new technologies they can't catch up to, but instead by new business models they can't match. – Aaron Levie

The StudioProof Events Panel:

ShootProof - Studio Panel Events

The StudioProof Orders Panel:

ShootProof - Studio Panel - Orders

You see, often for working photographers like myself, our roadblock (or time suck, however you want to approach it) is getting those images to our printers and for those prints to reach our clients in a timely manner. If that's you too, give this chat I had with Colin a listen and sign up for an account (yes, they even offer a full-featured FREE account … crazy, huh?).

We talked about the application's integration with ShootDotEdit and their new mobile applications and how they in turn can bring more eyeballs to your galleries. We also talked about how ShootProof allows you to set your own prices and select the products that make your business special.

ShootProof - Mobile Apps

Got questions about ShootProof for Colin? Use the comment box below to ask. Don't be shy! Oh, also feel free to use “TIFFINBOX20” when you sign up and get 20% off for one year on any of the paid plans.

ShootProof Logo

Filed Under: Home Middle Right, Photography, Photography Business Tagged With: Colin Breece, Online Image, Online Proofing, Online System, portrait photographers, Print Production, proofing, Proofing Solution, Shootproof.com., Wedding And Portrait Photographers, Wedding Portrait Photographers

Nikon, You Are Such A Tease!

November 1, 2013 by Seshu | Editor & Publisher

Some people are fans of Apple. Some just love Nikon. I happen to be a fan-boy of both. So, when Nikon came up with these video teasers about their November 5th launch of a new full-framed sensor camera, I had to look and share them with you.

Have you seen them? Here they are:

“Pure Photography” is the tag line. What do you think? Will you buy this new Nikon camera? Will it elevate your photography?

Are you ready to play with photography again? Do you feel photography is taking a turn away from digital SLR's? So many questions. We'll find out November 5th, I guess. Hopefully more answers and less hype or speculation after the launch. If you find out about the camera before I do, feel free to come back here and post your thoughts below.

Filed Under: Home Middle Left, Photo Gear, Photography

Why It’s Important To Make Your Words Irresistible

October 30, 2013 by Seshu | Editor & Publisher

Jenika McDavitt's seminal From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website turned heads and made a slew of photographers reconsider how they were designing their websites, who they were designing it for and why current “templates” were essentially failing at converting your visitors to clients.

If you think of “Irresistible Website” as the container, what should go into it are obviously your irresistible images and your irresistible words. Right?

So you say you are all set with your website. How about your blog? How is your pricing worded?

A few months ago, after I read Jenika's e-book (yep, totally irresistible writing in there) How Clients Make Decisions About Money, I changed the way I presented my pricing and immediately saw positive results. Over the summer, I enrolled in Jenika's first “Persuasive Writing” course and learned, perhaps for the first time, how words and images can be married to each other and live happily ever after on my site.

The new course, Irresistible Words, is essentially an off-shoot of the more expensive offering: “Persuasive Writing.” Why is “Irresistible Words” less expensive you ask? Well, for one, it's a self-study course. “Persuasive Writing” involved more one-on-one hand-holding by Jenika and she could only limit that to a small number of eager students like me. While she will be offering “Persuasive Writing” or a course like that in the future, if you need to get started on your web copy, your blog posts, your pricing verbiage, or anything word related, I highly recommend you jump in before November 6 (when the price is going up) and buy “Irresistible Words” for $119.

If you don't have From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website, this might be a great time to get both that and Irresistible Words for $249 (by November 6, 2013).

On November 7, the price for each returns to $249. So, buy it now!

If you are revamping your website, this might be just the thing for you. Just beginning in photography, these two products are going to lay the foundation for a truly remarkable career in this business. In fact, I've told Jenika a number of times that I wished I had had access to these resources when I was starting in the photography business some 18 years ago.

Look, it's no accident that Jenika's website Psychology For Photographers ranks so highly for its content. Her website is one of a handful that I read everyday. She practices what she preaches, giving real-life examples and solutions.

In my mind, there is no better resource for photographers that bridges the business of photography to the client experience. Win more clients who are a good fit for you, then you get to stay in business. Trust me, I know.

I chatted with Jenika about Irresistible Words and Irresistible Website and how photographers can use both to restructure their businesses. Check it out below:

Filed Under: Featured Post of the Day!, Photography, Photography Business Tagged With: Business, client experience, irresistible words, Jenika McDavitt, Marketing, Photographers, Photography, Psychology For Photographers

How 36 Luminaries Can Help You Own Your Greatness

October 25, 2013 by Seshu

Catherine Just inspires me. It's as simple as that. She is a photographer and a teacher who approaches both with intent and mindfulness.

She and I chatted about The Soul*Full Summit, a program she launched in 2012 to help artists like yourselves hear and learn about how you too can own your greatness.

The Soul Full Summit

What's required, Catherine says, is “confidence and courage” to bust past the fear and the baggage that we all shoulder through life.

She just wrapped up The Soul*Full Summit 2013 program. You get to listen and learn from 36 presenters from around the globe and from all walks of life (not just photographers).

Soul Full Summit by Catherine JustKnow this: You don't have to listen to them all at one go. That would be 85 hours of great conversations between Catherine and her guests. Instead, commit to this process of listening and learning, starting today. By the end of November, you will have gone through the entire program.

At least, that's what I plan on doing. There are no affiliate links in this post. But I wanted you to know that like you, I am committing myself to moving past the fear of success starting from right now. Will you join me? I would love for us to converse about what we are learning from these 36 luminaries. At about the price of a Grande soy-milk latte at Starbucks, these presentations can quite likely set you in motion again if you are stuck or help you pivot as you pursue what you truly want to do in life. Either way, you win.

One more thing, Catherine is donating 50% of all proceeds to Down Syndrome Education International. Yet another reason to sign up today.

We each have a gift that we can and should release to the world. Find out what yours is and you too can own your greatness. I really believe that!

Please comment below when you have had a chance to sign in and check the presentations out.

Filed Under: Home Middle Left, Photography Tagged With: Catherine, Luminaries, Summit, Unleash Your Greatness

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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