This week, we'll have two blog posts from my friends from “down under.” Can you tell I've always wanted to use that expression? In all seriousness, though, this first one up is a guest post by David Robertson, a Canberra Wedding Photographer. Follow him on Twitter.

As photographers we’re fed this basic message that a bigger lens = better photos. Don’t get me wrong, I love shooting with good quality equipment but as soon as you replace a passion for knowledge with a passion for equipment you’ll find yourself frustrated when your photos aren’t improving and will get burnt out. As a young photographer I bought the gear that I had lusted after and spent thousands of dollars without even realizing that I can make some amazing photos when equipped with the right knowledge and understanding of light.

Lighting in photography is one of the most overlooked aspects by today’s photographers and even the ‘professional’ photographers. Amateurs and professionals alike are completely oblivious to the effects of light of the human body and how different lighting can reveal or hide things, tell a story and bring your subject to life. Through this article I’ll go over some very simple and basic natural lighting techniques that I use for 90% of the work I do.

Many photographers over chop their images to try to make up for their lack of ability to understand light. We’ve all seen those ‘professional’ wedding photos that really just make you cringe and die a little inside. The aim of my work is to provide a very exclusive and high end photography experience, not just great images and being able to utilize the available light to the best measures is absolutely essential to that.

Amateurs and professionals alike are completely oblivious to the effects of light of the human body and how different lighting can reveal or hide things, tell a story and bring your subject to life.

There are a few different factors to consider when you’re lighting for portraits; size, diffusion (hard or soft), color and angle. Before I take a single photograph I analyze the scene and choose one of the below based on the factors above.

Hard light – shoot into the sun with the subject in front of you. This prevents squinting, gives a great wrap around light and if exposed correctly can give you amazing results. If possible try avoid shooting with midday sun. I always get a few wedding clients every season boasting about how they’ve planned to have the ceremony at midday and how good the light is then. Truth is that it’s very hard to avoid making people look likes pandas when the sun is at its apex.

Soft Light – The easiest light to work with, there is usually no squinting of the eyes (important) and it gives really nice warm, soft skin tones. The clouds act as a massive softbox; it’s my preferred light to shoot with. Shoot with the subject facing the light source (sun behind clouds) to get the most of all the color in the eyes, catchlights from light source (sun) and the best skin tones.

Sounds too easy? Well, it kinda is really :)

I encourage you to buy a small mannequin or get a willing model and study the effects of light on the person in a room with a nice big window. Rotate around the model as you’re shooting and very carefully observe with your eyes all the subtle differences that occur when you change the angle of the light and position of yourself and the subject. You’ll soon find yourself being able to get familiar with the effects of light and in no time you’ll be a light connoisseur.

If I had known all the things I do now when I first started I could have saved myself a lot of stuffing around, I hope it helps you :)

Do you have a preference for hard or soft light? Sound off below and let us know. Tell us also why you like one over the other. What challenges do you face when photographing in different types of light.

This is a guest blog by Providence, Rhode Island-based documentary wedding photographer, Stacey Doyle. She documents weddings & families focused mainly in the New England area, though always willing to pack a bag & travel far and wide. Besides photography she really enjoys the art of sewing, specifically deconstructing older pieces and making them new again. If you don't find her behind her camera or sewing machine, you may find her perusing used book stores, thrift stores or at a local brewery surrounded by friends.

I was supposed to go to the Foundation Conference, held in Kansas City, this year. Circumstances at home prevented me from making the trip. When I came to know Stacey was going to be there, I lost no time in recruiting her to report back on her experiences at the conference. What you will read below are her impressions.

Walking into Foundation Conference 2, I was welcomed by friends. By hugs. By smiles. Open hearts & minds. An ego free zone.

From the speakers, to those coming along for a shot of inspiration, everyone there seemed to have a common thread, they see not only with their skillful eyes yet also with their hearts. They tell their stories using their individual visions fueled with their excitement to share, their ability to listen softly, their desire to infuse passion.

I heard Still Motion speak about how, a mere year ago they were creating images that were just good enough. They were pretty. But something was lacking. Something was missing. Something wasn't being said.
Inspired from last years Foundation Conference they decided to change all that. They now immerse themselves into their couples lives, they learn more about who they are, what they are about, what is really meaningful to them. They spend their time documenting what will speak to the true story of their couple, instead of focusing on details that mean nothing in the end. Even if that means skipping the makeup application in order to photograph a couple's beloved pups enjoying a morning swim. It's the images that truly matter, that's their goal. In the end they encouraged everyone to examine where you are right now and then ask yourself ‘Where do you want to be in one year?'

‘Suck less everyday'

DQ have always made me smile. They are a rich and giving couple, in their teachings, in their energy, in their commitment to the photography world. Dave and Quinn are one of the first people to run up and give you a warm genuine hug. Their excitement over showing you how to bring light into a scene to layer and transform a rather dull atmosphere into a whole different world is infectious! What I really adore is each time I've heard them speak, they both seem to glow when they talk about the other's abilities. Not ‘oh darn, Quinn one upped me' but ‘Heck yea did you see what she did?! So proud of her!'. Their motto that day was ‘Suck less everyday', which I quickly retweeted! However I really loved their son, Tobi's, quote ‘Making little moments go a long way'.

I found JVS‘s work years ago online and was floored. I couldn't believe someone could walk into a wedding and find images like that. His lighting skills are outstanding. I recently took his off camera flash workshop in Boston. I remember during his teaching that knowledge is important however what really stood out was if you are going to do something, don't half ass it. Do it right. His talk at the Foundation Conference was more introspective. He went through his life in pictures and in stories. He spoke of the moments that changed the way he viewed the photographic world he was in. He talked of the stories that had an impact, not only on his career but his heart. He spoke of being true to himself, his vision, the life he really wanted to be living, the work he really wanted to be producing. What shined through again was if you are going to do something do not go half way. Put your all into it. Don't be lukewarm about your approach. Mean it. And if you don't, maybe you need to examine what it is you really want to be doing in your life.

They wanted to create a playground where the mind-blowingly awesome photographers in their area could safely come together and, well, play!

The Wed Rockers are a group of established photographers from Mexico. They were looking for community, they were looking to help bring others with a similar desire to share and create, together. They wanted to create a playground where the mind-blowingly awesome photographers in their area could safely come together and, well, play! Their passion flowed out of them like warm sunshine. I was grinning the minute they started their talk and laughing and smiling and tearing up with them at the end. I believe they accomplished what it was they were trying to create: community. And they brought that feeling of sharing & encouragement to the hearts of all those that were there in that room listening that morning. Their talk made my heart swell, it made me want to share anything that I know with anyone that asks. Do you want to know what the secret ingredient is? Nothing. So do not be afraid to share. It's in the sharing where you will find your true self, your true vision.

It's hard for me to use just words to describe Anna Kuperberg‘s work, because when I see her pieces, all I can do is feel. Words may fail me, but my emotions do not. I respond within. I think it has a lot to do with her approach. Her talk during Foundation Conference spoke of being more childlike. Trying to tap into that long lost creative being we once were, until it was schooled, questioned, hushed out of us. And that's not an easy thing to do for some of us. I think ‘won't I look like a fool' but then I remember the little girl that I was flying down the street on my bike, not caring who or what saw me, just that I could fly (on two wheels, of course). I didn't care who heard me make-believing in the back yard with my Barbies and Strawberry Shortcake dolls. A whole magical world existed in my mind and I didn't feel like a fool, because it was fun. I didn't care enough about others opinions to not care about what felt good. I just played and I played well. And I believe that's what I took from Anna's talk; who cares if you mess up or screw up. It doesn't matter! Get back to caring about playing, playing well.

I had not heard of Candice C. Cusic nor seen her work before Foundation Conference. I am so glad I was there to experience her world, her approach and her imagery. Her emotional way of shooting, her steady courageous way of waiting it out until she knows she has what she wants. Her bold patience really struck me. Again, it's the idea of being overly concerned about what others are thinking of you as you work and allowing that to dilute your imagery. Don't let the thoughts of others get in your way. And don't read this wrong, Candace isn't being disrespectful of her subjects, no way! She calmly waits it out, where others might think ‘ok i'm probably bothering them so i should stop now', she's asking you ‘who says?' Don't ever assume you know what people will or will not let you photograph. Be patient, be bold, don't forget to tap into your heart, and then let go and shoot.

The local Kansas City contingent, Lemon & Lime, rounded out the talks. They spoke of their approach, creating one of a kind imagery, using their distinct vision to capture the story of their couples. How a fluke meeting a few years ago brought Neal & Eric together, and since then they have been able to immerse themselves in their creative process, in their couple's lives and in their business together. What struck me most was the way they talked about working with one another. How this collaboration has become so important to them both. The emotion that carried their words was heartfelt and true. I didn't feel as though they were talking just about a business, but a family they created. Once their talk was complete, I saw the other local photographers from Kansas City gather around them at the back of the room, each in turn hugging them both, congratulating them. Not doing this because they wanted those around them to know they ‘knew' them. This was real. There was a camaraderie there that I can only hope and pray others are blessed with.

And if you want to grow, the best thing you can do for yourself is get your butt in the hot seat. Now.

You may think of the Foundation Workshop Forum as just another photography forum. But that is so very far from the truth. It is a collection of brightly colored, vibrant, rich photographers threaded together with their deep desire to share with those around them who are equally passionate about the work they create. It isn't just a bunch of gear geeks talking numbers. These people are full of heart, they pay attention, they care. There is safety in knowing you are not going to get squashed by some self absorbed personality. However if you ask for a critique of your work, don't expect to be embraced warmly while they sugar coat their words. These people love what they do, they respect the art form far too much to give you a simple pat on the back. And if you want to grow, the best thing you can do for yourself is get your butt in the hot seat. Now. But let me assure you, having sat in that seat quite a few times, you will find no cruelty there. You will find not a single drop of snark. No one is there simply to beat anyone up. It is because they care, that they want to see you grow. They want to see you break free from the negative thoughts that anchor you. They want to see you soar.

Forums can most certainly be intimidating. However, you will find with the Foundation Workshop Forum group, that intimidation quickly melts away, as you are welcomed in by the warm generous souls that make up this great family.

This is a guest post by Andrew “Fundy” Funderburg, the creator of the Fundy Album Builder and Fundy Album Proofer. Please check out the free trials available at http://www.fundysos.com. If you were looking to design albums yourselves, I highly recommend Fundy's products.

I firmly believe that fine art albums are the finest representation of good photography available wedding and portrait market. They allow the photographer to to create a family heirloom that can be handed down through generations. In the age of digital where hard-drive crashes and the fact that DVDs and CDs erode over time, a fine art album is one of the few ways to truly preserve the story of the day. A finely crafted leather album printed on true photographic paper will last, literally, hundreds of years.

I want all of my clients to preserve their photos in fine art albums. Yet, with the cost of the album, plus the cost of design, these can be significant investments for clients. So, the question is, how can we help more of our clients choose these albums, which we firmly believe are the best way to preserve their story, their day and their family's memories.

Tip 1 – Show more albums

This may seem like a no brainer, but people only buy what they can see, touch and feel. I've hear of photographers complaining that they never sell anything beyond a 10″x10″ album. But, later I find out that they only show 10″x10″ albums and give the option to upgrade the size. But the client can't know what a 12″x12″ or 14″x14″ feels and looks like without holding that album. In the studio, photographers need to have samples of each and every size they want to sell.

Tip 2 – Show big and fancy

Samples should be big and fancy. Have at least one sample of the largest album your album company offers. If they offer a 12×18″ album, get a sample of it. To keep costs down, only put in the minimum amount of pages (usually 20 pages). If your album company offers cool metal covers, get one. If you like those cool, expensive plexiglass covers, get a sample. By offering larger albums with fancier covers, it validates the cost of the regular leather albums. And it shows to the client, the fine art capabilities your studio has to offer.

Tip 3 – Tell clients what “most” people are buying

Clients usually only get married once (well maybe twice) in their lifetime. For the most part, they don't know how to get married. They don't know what they should do with their photography, they don't know how to preserve it, how to show off their day. For portrait clients it's basically the same. Senior photos are taken once in a lifetime. Families usually only have nice professional portraits done once or twice before kids are grown up and out of the house. It is part of our job description to let them know what we can do and what other clients are doing. Tell them that “most people are getting an album like this.” or “An 8×8″ cloth covered album is our most popular portrait album.” or “A lot of people are getting our new leather options.” Let them know this information during the consultation or on the day of the shoot. People need to digest this information and see pricing before viewing the images. If you design beautiful albums, they will want one, but they need time to justify the cost.

Tip 4 – Shoot for the Album

If we, as photographers, need to shoot differently if we want to sell more albums, versus, individual prints. Albums are all about telling stories. If we have one fantastic shot, we need to take supporting shots. This philosophy is ingrained in most wedding photographers, but the same philosophy needs to be adopted by portrait photographers. When you have “the shot” set up, also take accent shots from different angles and with different lenses. A shot with a long lens, cropped into the subject may have a great accent shot with a wide angle showing the landscape around the subject. So, shoot once, move around and take 3 more shots.

Tip 5 – Use albums as hooks in your packages

If you want to sell more albums, make them the centerpieces of your packages. In all of your wedding packages offer album credit. In wedding packages, album credit usually works better than actual albums (e.g. a 30 page 10″x10″ album). With so many sizes and options to clients for wedding albums, credit allows clients to create their own ‘dream' album without confusing upgrade options. For portrait albums, using different sizes in different packages works well. For example, a 5×5, an 8×8 and a 10×10 option in three different packages. Additionally, you can offer upgraded covers (e.g. leather) in larger packages.

Tip 6 – Break down your workflow

Albums are big projects, especially when you get over 40 pages. They involve not only the design, but also the proofing of the album to the client. When designing albums, I have pre-made folders with page numbers on them (e.g. 0203) and I drag the images for those pages into their own folders. This helps me organize each spread separately and speeds up the design process. For proofing the album, I realized that proofing needed an organized, visual solution and that is why I created the Fundy Album Proofer. I did the same with my Album Builder. I needed an organized way to make gorgeous, high-end albums. When you choose your software tools for albums, make sure that they fit your workflow and will not only help you produce and proof gorgeous albums.

Tip 7 – Know your profits

While this is not necessarily related directly to selling more albums, it will affect your ability to provide albums in the future. If you are not charging enough for your albums, you'll quickly get bogged down in the work of offering albums and they will quickly become a drain on your business instead of a boon to your business. Add all of your costs together, the cost of the album, the cost of the extra pages, the cost of designing the album (the cost of your time to design the album) and the cost of meeting the clients and proofing (again, the cost of your time). What most photographers forget is to do is charge for their time. But we don't want to work for free, do we? Take all of these and add them together. Now, the PPA recommends a maximum of 35% cost of goods. This means that for every $1 you make, it should cost you no more than 35¢ to produce. The easy way to calculate this is take all of your costs, add them together and divide by 0.35. For example, if it costs you $350 to produce an album, you should charge around $1000 for it. If you are on the higher end of your market, you can go smaller, for example 25% or divide by 0.25.

I hope that these tips help you sell more albums and helps your clients discover the joys of having a fine art album for generations to come.

Yes, Fundy does have a Black Friday sale. So, click the image below to get 30% off of all his cool album making products. {affiliate partner}

This is a guest blog by Jessica Lewis, co-owner of KRAFT and JUTE, which provides personalized kraft-sleeves and wedding favors using 100% recycled paper. Co-owners Melisa and Jessica are hard working wives and mothers; Melisa is due with baby #2 in December! She is a professor of business and marketing at Edinboro University and is currently working on her doctorate. When not running around after toddlers, Jessica sews sample CD sleeves for clients and runs her own photography business – Live: Beautiful Photography. Melisa and Jessica happen to be cousins who grew up together in northwest PA and have fond memories of playing in the tractor-tire sandbox on their grandparent’s farm.

The process of starting a new photography business is overwhelming for many new photographers. Many get weighed down with setting up a website or blog, finding a proofing site, creating a good workflow, managing a business, designing a logo, developing their brand… oh yeah – and taking and editing pictures. It is a lot of work and with so many different options, it is easy to lose track of time and become frustrated with trying to find the best solutions.

This process of being overwhelmed and frustrated is what led us (Melisa and Jessica) to develop Kraft and Jute. Jessica, photographer of Live: Beautiful Photography, wasn’t happy with the choices of Digital Negatives/DVD Slideshow packaging. We tried using the standard slim jewel case, but it screamed “cheap.” We thought about buying a 5×5 trifold from White House Custom Color, but were overwhelmed with trying to put together artwork and figuring out a nice layout. We knew we couldn’t spend a fortune on really nice custom packaging, but at the same time, we understood the value of a great presentation to the client.

So what better way to solve your own problems – create something for yourself! And that’s just what we did.

We created our own custom, eco-friendly, packaging for digital negatives in which we drew a lot of inspiration from two different websites: Caroline Ghetes and The Paperieboutique

The whole process was organic. We had tons of different ideas swimming around in our heads, but decided (encouraged by economics) to use the resources that were around us – kraft paper, our printer and a sewing machine. The feedback and ideas from friends and family were also key in developing our own professional packaging solutions. We knew that whatever the end result, we wanted something that was simple, yet beautiful.

You can see where we are now in the process by visiting our website, KRAFTandJUTE.com. Yes, this is still a process! We first posted some listings of the packaging products we had created in our Etsy shop. The response from fellow photographers was overwhelming. We were very excited to see their logos and brands printed on our simple CD/DVD sleeves. They looked amazing! We strive to fulfill custom packaging requests from professionals like you that need something that will make their brand stick out (but not lose a fortune in packaging costs).

We continue to build on our standard packaging solutions but also work on a one-to-one level with photographers all over the world to make something that is unique, simple and beautiful for them.

Kraft and Jute products have expanded from the simple CD sleeve to now include: CD/DVD sleeves, double sleeves, custom printing, print sleeves, print folders, and deluxe gift bag packages (for the total presentation). There are so many more new product ideas in the works – just not enough time to do it all at once!

We have produced over 5,000 CD sleeves for photographers and brides since July 2010 and were just featured in the latest addition of Design Aglow's Issue 11, “Presentation Perfection: Packaging That Inspires.”

Our clients LOVE the eco-friendly kraft and jute packaging. We hope you will be inspired to discover or create something beautiful for your treasured clients too!

SPECIAL OFFER: Receive 10 free Simple Stitched CD sleeves with every order of $15 or more until November 30. Mention the following code: “PicSeshu”.

This is a guest post by Phyllis Cheung, co-founder of My Wedding Concierge, one of the hottest iPhone and iPad applications to help engaged couples find their perfect local wedding vendors.

What is My Wedding Concierge?

My Wedding Concierge is a one of a kind wedding blog search engine that allows brides to search for wedding inspiration in a visually stunning and relevant manner. She no longer has to filter through irrelevant posts from popular search engines nor does she have to visit multiple blogs looking for a certain idea.

How Can My Wedding Concierge Help Photographers?

We are always looking for new photographers to add to our search engine. The only way to get added to our search engine is by blogging. We index your entire blog back to the day you started and upload everything onto our site. You can easily do a search on My Wedding Concierge and see if popular locations in your area have been blogged about. If not, you’ll be very easily found on our site because brides are searching for everything from reception sites to different types of veils. You should have a minimum of one article on your blog titled “Wedding Photographer in City” – that will cover the brides searching for you in your city. All other articles pertaining to engagement shoots and weddings should be titled “Engagement Session – Location, Sam and Kelly.” A huge mistake photographers typically make when titling their posts is by naming it, “Sam & Kelly.” No bride is ever going to search for “Sam & Kelly” in Google and if they do, they probably aren’t looking for wedding photographers. Also, the more you blog, the more content you have indexed on our site increases your chances of being found by brides.

What is the Inspiration Engine App?

We’ve created an iPhone and iPad App for our search engine titled “Inspiration Engine.” They can be downloaded from the iTunes store. In the apps, we’ve removed all bias so when brides search for say, “Marriott Hotel in Los Angeles” and you have an article titled “Marriott Hotel – Los Angeles Wedding – Sam & Kelly,” you’ll probably show up near the top. The key to drawing the bride in is to have stunning photography because she won’t know who the vendor/blogger is until she clicks on the photograph.

In our apps, we also have location based advertising through our interactive map. Brides can click on a camera icon (for photographers) and have revealed to her your ad and blog. She can easily tap “blog” and have your entire blog feed added to her reader for future reference instead of finding your business via our search engine. Because our apps are available worldwide, it only made sense to make our map global as well. Thus, you can choose to advertise in any locale throughout the world and brides can easily see at a quick glance where our advertisers are located.

We are limiting the number of photographers per market to 10. This allows us to give our photographers the best exposure to our brides. We currently have 3 versions of the app out – a paid and free version of the iPad app and a paid version of the iPhone app. We will be releasing a free version of the iPhone app in the next two weeks. An app for the Android OS will be available early next year.