Jenika McDavitt's seminal From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website turned heads and made a slew of photographers reconsider how they were designing their websites, who they were designing it for and why current “templates” were essentially failing at converting your visitors to clients.
If you think of “Irresistible Website” as the container, what should go into it are obviously your irresistible images and your irresistible words. Right?
So you say you are all set with your website. How about your blog? How is your pricing worded?
A few months ago, after I read Jenika's e-book (yep, totally irresistible writing in there) How Clients Make Decisions About Money, I changed the way I presented my pricing and immediately saw positive results. Over the summer, I enrolled in Jenika's first “Persuasive Writing” course and learned, perhaps for the first time, how words and images can be married to each other and live happily ever after on my site.
The new course, Irresistible Words, is essentially an off-shoot of the more expensive offering: “Persuasive Writing.” Why is “Irresistible Words” less expensive you ask? Well, for one, it's a self-study course. “Persuasive Writing” involved more one-on-one hand-holding by Jenika and she could only limit that to a small number of eager students like me. While she will be offering “Persuasive Writing” or a course like that in the future, if you need to get started on your web copy, your blog posts, your pricing verbiage, or anything word related, I highly recommend you jump in before November 6 (when the price is going up) and buy “Irresistible Words” for $119.
If you don't have From Portfolio To Profit Engine: How To Build An Absolutely Irresistible Photography Website, this might be a great time to get both that and Irresistible Words for $249 (by November 6, 2013).
On November 7, the price for each returns to $249. So, buy it now!
If you are revamping your website, this might be just the thing for you. Just beginning in photography, these two products are going to lay the foundation for a truly remarkable career in this business. In fact, I've told Jenika a number of times that I wished I had had access to these resources when I was starting in the photography business some 18 years ago.
Look, it's no accident that Jenika's website Psychology For Photographers ranks so highly for its content. Her website is one of a handful that I read everyday. She practices what she preaches, giving real-life examples and solutions.
In my mind, there is no better resource for photographers that bridges the business of photography to the client experience. Win more clients who are a good fit for you, then you get to stay in business. Trust me, I know.