As a wedding photographer for almost 10 years, Lara White has always loved the business side of photography. She shares her passion for business and marketing strategies with photographers through her PhotoMint blog and recently authored a free book for photographers interested in learning how to get their images published. Follow Lara on Twitter.
Want to get published? Follow these easy 4 steps and you will be on your way to creating images that wedding magazines find irresistible.
The first thing you need to know is that wedding magazines and blogs are all about details. Their readers can never get enough details. So that right there should tell you that your submission needs to be at least 75% or more details, and you need to have that on your mind when you are shooting your next wedding that you think has a shot at getting published.
1. Plan Ahead
Take the time to plan ahead for your shoot and how to get the most out of it. Speak with the planner and the florist to get an understanding for the décor and the florals. Will there be a cool escort card table, and if so, how will you capture it prior to the guests spilling into the cocktail hour? How about ceremony details-can you get to the ceremony area prior to the guests, in time to capture how the ceremony looks prior to guests putting their purses down and otherwise cluttering up the area? Ask the catering manager to keep the reception doors closed until the reception, and that you'll be coming in for a few minutes to capture the room before the doors open.
2. Allow Plenty Of Extra Time For Capturing Details
It takes time to capture details in a way that “sells” them. Allow yourself the extra time needed to spend time in the reception finding just the right angle for capturing the centerpieces. Arrive early while the bride is just starting makeup, and you'll have plenty of time to “play” with the details in the bride's room. These can include the dress, shoes, jewelry, bouquet, invitation and other items with personal meaning.
3. Don't Be Afraid To Rearrange & Declutter
Nothing ruins a great detail shot like a half empty glass or a partially eaten plate of appetizers. Think of your detail shots like a product shot. You want the image to “sell” that detail. It's OK to rearrange things a bit or remove bits of clutter from your image. Think of yourself as styling the details. It's perfectly ok to take the salt and pepper shakers (or the table number sign if it's ugly) off the table for your shots of the centerpiece. Take the bouquet out of the cardboard delivery box and find a beautiful spot with nice lighting. It only takes a moment and will vastly improve your images.
4. Consistent Photoshop Style
If you create certain looks or styles in Photoshop, be consistent. For example if you go for a desaturated vintage look on some of your images and some of them are just in a “standard” look. Most magazines and blogs prefer to have all the images in a set done as a consistent style and look. Otherwise the overall theme and feeling of the images is lost.
The more time you spend working on mastering the art of detail shots, the better you'll become. And the better you are at capturing details, the more likely you are to find your images in the next issue of your favorite wedding magazine. If you'd like to learn more tips about getting published, check out Get Published: A Guide for Wedding Photographers.
It takes time and patience to learn to create images magazines will be interested in publishing, but it's well worth the investment of time, because your brides will love those images too.