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Rachel Avery Conley, Inspire Interviews: Episode 19

February 4, 2015 by Seshu | Editor & Publisher

Rachel Avery Conley is the founder and visionary behind Fotoskribe, an unique blogging service for photographers. While Rachel is based in New England, her clients span the breadth of the country.

Fotoskribe is one of the sponsors at Inspire Photo Retreats this year. We sat down to talk about how Fotoskribe came to be and why photographers who don't have the time, inclination or the skill to write can use their service and rest easy.

Inspire Photo Retreats - February 9-11, 2015, Portland, Maine

Rachel will be at Inspire Photo Retreats, from February 9th through the 11th. Joining her will be Hilary Stock, a WordPress customization expert and fellow photographer. So step up and ask them both about blogging. It is one of the best times to have your WordPress and blogging issues resolved!

These recent blog posts on Fotoskribe's own blog are my favorite:

Writing as a Photographer – Revenge of your High School English Teacher
Photographers are not writers : Tips from a writer on Blogging as a Photographer
4 Tips on Blogging during the Busy Holiday Engagement Season

Filed Under: Blogging, Business, Interviews, Marketing, Photography

Why You Need To Protect Yourself With Legal Nunchucks

February 3, 2015 by Seshu | Editor & Publisher

Is your photography business fully protected? No, I am not talking about buying liability insurance (which I hope you also have). I am referring to things like having rock-solid contracts with your clients, being the right business entity and copyrighting your images.

While we spend a great deal of time and money on learning creative techniques, we rarely get our legal homework done. To understand some of the quagmires photographers have found themselves in, all you have to do is to switch on the evening news. Whether it is a disgruntled client or a duplicitous photographer, the media serves up stories often enough to make me worry.

And when you are worried, you aren't really creating your best work. At least, I know if I am distracted by any loose ends, I am not focused on the work at hand. Perhaps you are the same way. So, as a working photographer, getting my legal ducks in a row is a top priority. I want to be able to arrive at my client's home and know that both of us are protected by a set of standards and an agreement that will hold up in a court of law.

But going to a lawyer and having a variety of these documents all created could cost a pretty penny. That's when I stumbled across Small Business Bodyguard, about a year or so ago. Rachel Rodgers who founded Small Business Bodyguard also happens to be an attorney.

According to the Small Business Bodyguard site, it is:

For anyone starting a business.
Selling something online.
Selling something offline.
Running a website.
Pitching services.
Writing eBooks.
Launching products.
Hiring web designers / copywriters / VAs / interns / contractors.
Collaborating with others.
And selling anything to anybody.

If you need such a comprehensive collection of templates, ones that will walk you through a variety of scenario, then Small Business Bodyguard is for you. But at $595, it is a little expensive (compared to the thousands you could spend face-to-face with a lawyer, though, it is still a bargain).

To cater to the specific needs of the photography industry, Rachel just launched Legal Nunchucks: For Photographers [aff].

Legal Nunchucks: For Photographers

At $197, it is definitely affordable. But now through Friday, you can actually buy it for $97. Here's what you get:

50+ pages of digestible, fun content so you can learn about the legal precautions you need to take to make your business thrive PLUS the action and how-to to actually do it.

Client Service Agreement for Photographers Template

Model Release Template

Legal Checklist for Photographers

To find out more about Legal Nunchucks: For Photographers, check out my conversation with Rachel Rodgers about how and why having legal contracts is actually a good thing for both you and your clients:

Like all legal documents, if you use Small Business Bodyguard, Legal Nunchucks: For Photographers or anything else you download from the Internet, I implore you to still have it all looked over by a local (in-state) attorney. The resources mentioned above are, in in my opinion, a great way to get a head start into lining up those pesky ducks!

Filed Under: Business, Home Middle Right, Law, Photography Tagged With: Business Entities, Business Selling, Contract, Lawyer, Legal Contracts, Legal Documents, Legal Ethics, Legal Nunchucks, Legal Professions, Model Release, photographer, Photography Businesses, photography industry, Rachel Rodgers, small business

Andrew Funderburg, Inspire Interviews: Episode 17 & 18

February 2, 2015 by Seshu | Editor & Publisher

Fundy Software LogoIn 2008, Andrew Funderburg founded Fundy Software in Beaverton, Oregon. The company was quickly recognized for its many innovations like Album Builder, Image Brander + Blog Collage, Album Proofer and Image Finder. This year, the company will be launching Fundy Direct, making it possible for photographers to send all their album designs directly to any of album manufacturing companies that are integrated with the system.

Fundy Software will be at Inspire Photo Retreats starting on February 9, running through the 11th. I had the pleasure of speaking with Fundy and then the company's Marketing Assistant, Kate Kauffman who will be present at the conference in Portland, Maine. Give both conversations a listen and come up and say hello to Kate when you see her at Inspire!

Inspire Photo Retreats - February 9-11, 2015, Portland, Maine

Fundy tells us why he has decided to support intimate photography conferences like Inspire Photo Retreats:

Learn more about Fundy Direct by listening to my conversation with Kate Kauffman, below:

Inspire Photo Retreats - February 9-11, 2015, Portland, Maine

Are you coming to Inspire? If so, say so … below!

Fundy Software: Fundy Direct

Filed Under: Conferences, Interviews, Photography, Web/Tech Tagged With: Andrew Funderburg, Fundy Software, Kate Kauffman, photography album design software, technology

Follow The Pumpkin Plan, To Scale Your Photography Business

January 28, 2015 by Seshu | Editor & Publisher

It's January and snowstorm #Colbie just dumped a ton of snow in the north-eastern seaboard. My first inclination is to slide back into the bedsheets and stay there till April. But I have photography businesses to run and that means the hustle is on, 24-7.

But does it need to be always on? Is it not conceivable that the photography businesses could continue to grow even without my presence. Oh, sure, I will still be the visionary behind the images, but as you all know being a photographer is different – vastly different – than being in business as a photographer.

I can feel this frustration in the industry today. How do we create a sustainable and thriving photography business and remain sane? Right? Right. We are all in this together. Thankfully, we don't have to look too far for answers.

The Toilet Paper Entrepreneur by Mike MichalowiczThe Pumpkin Plan by Mike MichalowiczProfit First by Mike MichalowiczYou could sign up with a business coach. And, business books are aplenty. Yet, I only read a select few every year that are immediately helpful.

In my opinion, Mike Michalowicz' books – The Toilet-Paper Entrepreneur, The Pumpkin Plan and Profit First, are three books that are within reach of my workstation. They are full of anecdotes and analogies that drive home themes and topics that are easy to understand and better yet, easier still to put into practice.

When I found out that the Connecticut chapter of the ASMP had invited Mike Michalowicz to speak on February 5th, at Yale University, I swung into action to see if I could speak with him about the book and his upcoming presentation. Special thanks to Jane Shauck and Mike's assistant, Kristina Bolduc, for making this interview happen.

If you enjoyed that short conversation, feel free to subscribe to Mike's incredible YouTube channel, where you can experience his wit and wisdom in short bites.

If you are going to be in the New Haven, Connecticut area, make plans to register for this presentation by Mike Michalowicz who will go into much greater detail about using The Pumpkin Plan for your photography business. I expect to be there in the audience taking notes. Join me!

Filed Under: Business, Home Middle Right, Photography Tagged With: business books, business coach, Connecticut ASMP, Creative Entrepreneur, entrepreneur, Make Plan, Mike Michalowicz, Photography Businesses, presentation, Pumpkin Plan, Yale University

Lara Woolfson, Inspire Interviews: Episode 16

January 25, 2015 by Seshu | Editor & Publisher

Lara Woolfson and Kate Harper run Studio Nouveau, a wedding and boudoir studio in Boston, Massachusetts.

Studio Nouveau is known for being as colorful and bold as their imagery. Their passion for their work is not only evident in the photos that they take, but also in the lasting relationships they build with their clients. Studio Nouveau's work has been published in several issues of Boston Wedding Magazine, Conde Nast's Brides Magazine, and the cover of Seacoast Bride Magazine as well as showcased in such blogs as Style Me Pretty, Snippet & Ink, Wedding Bee, Carats & Cake, Once Wed, Ruffled and Rock'n'Roll Bride.

Inspire Photo Retreats - February 9-11, 2015, Portland, Maine

Lara will be presenting at Inspire Photo Retreats, in Portland, Maine, from February 9 through the 11th. Her topic will be about creating incredible boudoir experiences for your clients.

Check out some of Lara and Kate's work below:

Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits

Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits

Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits

Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits

Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits
Studio Nouveau: Boudoir Portraits

Find out more about Inspire Photo Retreats here and register (if there are any spots open) here.

Filed Under: Conferences, Home Middle Right, Interviews, Photography Tagged With: Boston Weddings, Boudoir Studio, Brides, Brides Magazines, Kate Harper, Lara Woolfson, Studio Nouveau, wedding magazines

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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