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3 Ways To Position Yourself As An Expert In Your Field

February 4, 2015 by Cindy Reeves

It’s time to move away from your humble beginnings and start to position yourself as the expert you are. You have the knowledge, the dedication and the vision to be bigger than just a local photographer who takes nice photos.

What exactly is an expert? Experts answer complicated questions with ease. Experts produce inspiring work. Experts are known by name in their industries. Interested? Here are three ways that you can become known as a photography expert.

Option 1: Teach A Photography Class

Teach Photograpy Class

You’re probably thinking, “Ugh, teach?” But, yes! You can inspire students and share your knowledge. Take your enthusiasm for photography and spread it to a class of eager and excited students. You teach, they learn and you become the expert. They will ask you questions about what camera is the best on the market and how to use the settings on a DSLR…what is a DSLR?! Questions you most likely already answer, since you are a respected professional photographer.

Don’t reject the idea of teaching due to your objection of writing a curriculum. Teaching a photography class isn’t as big and scary as it may seem. Magazine Mama sells ready-made, pre-written teaching plans for photography classes.

Start with the basics – regardless of students’ age. No one is coming to your class as an expert (that’s your roll)! A common question that beginning photographers who purchase a DSLR camera will have is about manual mode. How do you do shoot on manual and what are the benefits? Photography curricula on Magazine Mama start with these exact topics. Photography basics like understanding exposure, shutter speed, aperture and ISO.

Teach Photograpy Class

The key to teaching kids is to start even smaller. Save technical features like aperture, shutter speed and ISO for later on in the course or at an advanced class. Kids are visual. They want to learn something that they can show someone, like the crayon drawing hanging on the fridge. A good place to start is to show them different shooting modes. It’s simple. This exercise shows kids what each mode is by using a picture:

• head = portrait mode
• mountain = landscape mode
• flower = macro mode
• person running = action mode
• a star in the background = nighttime mode

They choose the mode based on one of the subjects from above. After they get the hang of it, you can add in more modes like M, AV, TV and P.

Starting with the basics will never let you down. Build a solid foundation first and then add more complex topics later. Tailor your curriculum to the intended audience. Kids, adults and moms all have custom teaching plans at Magazine Mama. The hard work is done for you. Add your logo and press print. Curricula come in editable .psd formats. Instructions are included.

Option 2: Custom Magazine With Client Articles

Weddings Welcome Guide Template

Content in a custom magazine shows your clients your expertise. They accomplish two of the three things experts do: inspire and educate. Lead with inspiration for others. Fill the magazine template with your best work. The work that even you admitted was amazing. These are the photos that will inspire others to take action and distinguish you as an expert.

Marry your artsy self with a client focused business model. Go ahead and let your artistic voice shine in your studio welcome guide alongside your professional client-focused business persona. As we discussed earlier, to be known for something is to share expert knowledge. Show potential clients that you have the experience, eye and knowledge to do the job well and that they don’t need anyone else.

Clients read blogs and pin hundreds of photos to Pinterest before they make final decisions. Whoever they get this information from – they will see as the expert. Give them all of this information in a sleek, creative and informative welcome guide and be THE expert.

Headshots Welcome Guide

Sharing knowledge helps you help them help you. Magazine Mama has customizable magazine templates with pre-written articles. Topics like “what to wear”, “professional headshots and your business”, and “tips to rock your senior session” are included. These topics help you:

* Answer frequently asked questions
* Educate clients with answers to questions they didn’t know to ask
* Inspire clients to help you take epic photos

Option 3: Go Get Published

Don’t hide your work in a dark, cobwebby corner of your website. It should be front and center. If you want to be known in the photography field amongst the other billion photographers – you need to get your name out there.

The best (and easiest) way to get out there – is to get published. Magazines receive a lot of submissions every day from ambitious and talented photographers like you! And because of that – they are picky. Which means not everyone can bask in the warm glow of a magazine spread. What better way to obtain expert status than by having your images published in a highly respected and widely read industry publication? But, expert status isn’t the only reason to pitch your latest photo-shoot to an editor, it will also help you drive traffic to your website and blog and will give you a boost in sales.

Use code tiffinbox10 and get 10% off your order at Magazine Mama [aff]

Filed Under: Business, Featured Post of the Day!, Marketing, Photography Tagged With: digital single lens reflex camera, Expert Answers, Expert Knowledge, Guide Template, Magazine Mama, niches, Photography Classes, Position Yourself, shutter speed, Single-lens Reflex Camera

Control & Chaos: Two Genres Of Photography

October 5, 2010 by Guest

Paul GeroThis is a guest post by Paul Gero, a wedding photojournalist based in Orange County. Paul is also known for being a terrific writer, speaker and teacher. He, his wife Nicki and now two kids are wonderful people to know.

Having been in photography for a little while, I find that the work falls down into basically two approaches: Control and Chaos.

Doing Control type work is about setting up, posing, lighting and forging a bond that elicits the desired response.

Much of the commercial world and a lot of the wedding and portrait world is in that category of Control.

A few reasons why it might be so popular:

a) The desire to create an image that looks familiar (and with the web more images are shown and seen than ever before).

b) The desire to create an image that you know will be client pleasing and you know will sell.

c) A newer photographer with new found skills and less certain about capturing things “on the fly”.

The Chaos approach has been around for decades practiced by many of the greats including Henri Cartier-Bresson, Josef Koudelka, Larry Towell and others.

Many of the great photographers from the famed photo agency Magnum work in this manner. These are some of my favorites primarily because of the way the see the world, the moments they capture and the way they structure their photographs.

It’s a style that takes practice to master. It's about looking, watching, spending time in the field with a camera, and anticipating — it's not always reproducible, but it will always be interesting. Serendipity is a huge part of the equation of Chaos photography — that can be scary but also hugely rewarding.

It takes thinking about how you'll approach a situation from where you position yourself in relation to your subject, where they are in relation to the background and what focal length you'll use to make this type of photograph.

I recommend to my students is they watch people especially as they gather at a mall, for example. Notice how they stand, how they greet people (and cultures are different).

Then when watching those interactions think about where you would need to be to make a great photograph of that situation. What lens would you use? How far would you be from the subjects?

Selecting a spot to stand in relation to your subject in the Chaos realm is important. This location along with your focal length determines how much context will be revealed in the photograph. And typically you’ll want to see that subject’s face in order to capture emotion (the eyes reveal the soul, as they say). That often means being in front of or to the side of your subject.

When I worked in Washington DC and covered events with the President, it was interesting to watch how the Associated Press determined their coverage and would station a photographer front and center of the President. That was a safe angle, and often times the best angle.

They would position another photographer off to the side for most events — that 45 degree or called the “cut away” angle.

This angle adds depth to the photo as the subject to the right or left of the President would often be slightly out of focus (with a telephoto lens). It would be a good angle if the President was looking in the camera direction, and perhaps less successful if he were to look to the opposite side.

Selecting the angle behind your subject is a lower percentage choice, but can be useful as this position gives the viewer a sense of “walking into the sunset”, or leaving. That aspect makes it useful and can help creating a natural looking end to a story.

While observational skills and camera position are critical to successful Chaos photography so is being in control of your technical skills.

Knowing light, knowing exposure, knowing when to trust or not trust your meter all play into that role.

Many photographers use the auto modes on a modern camera to “set it and forget it” and while that can work and does in many cases, there are times when it can get you in trouble especially if you’re not paying attention to the choices made by the camera or get sloppy in where you meter and hold the exposure value.

When I choose my working settings, I start from selecting aperture first, in order to create the look and depth of field on the scene (especially using wide or normal lenses).

My shutter speed choice then coincides with a good exposure for that scene based on the ISO (typically using the lowest ISO for optimum quality while still being able to get the desired shutter speed). I also consider the amount of movement in a scene in order to select the appropriate shutter speed to stop the action.

Lens selection is critical for Chaos photography.

Much of what I call the inspirational photography in this genre is often made with simple focal lengths, either slightly wide or normal (i.e. 28mm, 35mm, 50mm lenses on 35mm cameras). Rarely do you see a lot of this work done with extreme wide angles and extreme telephotos.

These lens choices also force an intimacy with your subjects in terms of your position to them. It’s much tougher to hide when you’re using a wide or a normal focal length lens, as is possible when using long zooms or telephotos.

When you’ve become really disciplined using one, two or three focal lengths, you begin to see the world taking place on the stage for those lenses. You get comfortable framing with the the imaginary lines of those focal lengths.

Zooms are popular and can be useful tools, though I find that primes often help photographers hone their vision especially when learning. It forces you to move to frame, rather than zoom to frame.

I know for me when using zooms I have to be very disciplined to not just zoom out when I should be moving my feet to frame. In fact, I try to use the zoom like a prime and determine the focal length I want to use, set it on the zoom and then move to frame but not zoom unless I absolutely must (especially with a zoom such as the 24-70mm; less so with a long lens such as the 70-200mm).

Metering light which then translates to a great exposure is critical especially in fast-moving situations.

I find that using an old school incident meter is great in this area. It allows me to dial in the exposure so that helps exposure consistency from frame to frame. Even if you only use an external meter for a while as you learn the patterns of lighting, I think it can be extremely useful.

This gives you one less thing to think about because you’ll know that exposure is handled.

Look at the scene and anticipate what would happen if you change position or your subject’s change position. Think ahead and pre-visualize where the subjects might go can help you successfully handle any change in exposure.

I can’t stress it enough: Exposure is a critical component to successful photography — and especially digital photography.

To paraphrase my instructor, famed National Geographic photographer William Albert Allard: You have to get your exposure dialed in because you’d hate to lose a portfolio photograph due to a lousy exposure.

He was right when he told me (and we were shooting transparency film) as he is today if you’re shooting digital.

What I enjoy most about Chaos photography is that it’s more about capturing life as it happens, as opposed to having it set up by me. It takes more time for this to work, because you have to be able to witness things — having a five minute window with a subject often precludes that and reduces you to do Control work.

I find that life is so much more fascinating and people do much more interesting things than I could ever set up.

I loved to be surprised when looking through the lens and use that as a guide to know if I'm in the presence of an interesting photograph — if it moves me, excites me, or causes an emotional response in me while I'm photographing, it will usually translate in the actual photograph.

Perhaps folks who prefer Control photography are not certain that good or great photos will even materialize therefore they want to ensure that they do.

All I can say from years of experience is to trust that they will — if you have time. Wherever people gather there is a potential for great photographs. And you will often be surprised by the photographs these subjects give you.

The human element makes that happen. The energy from an event makes it happen. You just have to have faith that you’ll see those moments when they happen and using your skills acquired from practice and observation, you’ll be in the right place at the right time.

Knowing how to create nice Control images is a part of the modern photographer’s tool box, no doubt, but I think it should be a piece of the box, not the whole thing.

Practice your observational skills and your technical skills and be prepared to be surprised with the beautiful and incredible chaos that is life and then capture that feeling with your camera.

What kind of photography do you practice? Do you agree or disagree with Paul? Your comments below will create a dialogue that I will welcome here on Tiffinbox. So please take a moment to tell us what is on your mind. We're listening to you!

Filed Under: Photography Tagged With: aperture, camera, chaos, control, controlled chaos, controls, digital photography, exposure, focal length, genre, genres, optics, paul gero, photographer, Photographers, photographic lens, Photography, physics, science of photography, shutter speed, telephoto lens, wide angle lens

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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