The number of social media tools appears to be growing each week, doesn't it? If you are just getting started in your photography business, you may be feeling totally overwhelmed like I do on some days. Where is the time to curate content and engage with prospective clients online? And is the ROI, or return on your investment (again, time), justified?

I guess what I am asking you is this: Are you booking paying clients through social media? If not, listen up.

The last time Colorado wedding photographer Jason Grubb stopped by at Tiffinbox we chatted about how photographers can use Instagram. Did you get a chance to take a look at that post? Did you register and listen to Jason's suggestions on using Instagram?

This time around, Jason and I talk about using Pinterest. If your target clients include women, sit up and listen to what Jason has to say about using Pinterest. While his perspective is from that of a wedding professional, as a family portrait photographer in Connecticut, I learned a few things too.

Jason is leading another free webinar, on using Pinterest, thanks to ShootDotEdit.com. Register here today. The webinar is on May 6th. If you have enjoyed the ShootDotEdit webinars, give my friends there a shout-out will ya?

[Tweet “Check out this new @shootdotedit webinar on Pinterest marketing for photographers …”]

So, what social media platforms are you on right now? Which ones appear to be working? Comment below!

Ashley & Rich Pizzuti are Boston-based wedding and lifestyle portrait photographers. They are also speakers at the next Inspire Photo Retreats conference, to be held from February 9-11th, 2015.

Like the other interviews in this series, I spoke with them about their background in this business, their presentation on why photographers should use business plans, and what they are most excited about Inspire Photo Retreats. Check out our conversation below:

Here are a few examples of their awesome photography:

If you are still on the fence, please take a look at all the speakers who will be coming to Portland. I believe speakers like Ashley & Rich and others have one mission: to inspire you to do your best work in the near year. Everybody needs that kind of motivation year-in-and-year-out. If you agree, I expect to see you at Inspire Photo Retreats in 2015! Register today.

Next up in the Inspire Interviews series is New York City based wedding photographer Spencer Lum.

Blog post version 1: marketing for photographers

I wrote a draft of this blog post with some very generic information about marketing for photographers. Then I read it. And I didn’t like it! I didn’t think it was as valuable to you as it could be.

As I was reading it I was thinking “how many times have I read this kind of stuff before?” And the answer is too many times to count.

How much value to you is some generic information that is written by someone who doesn’t know your situation, doesn’t know who you are, what you love, what you hate, what your goals and dreams are? Someone who doesn’t know what type of photographer you are or who your clients are.

So it was back to the drawing board…

Blog post version 2: smart marketing for smart photographers

This second version of the blog post is completely different.

This blog post is not for everyone.

This blog post is not for you if you want some generic marketing strategies handed to you on a platter.

This blog post is for people who want to find the marketing strategies that are really effective at attracting more of the right kinds of clients – for YOU!

This blog post is for people who are willing to do some work!

So, are you up for the challenge?

You can reach your goals. And you can get all the clients you need. But it’s going to take some work. And the work starts now.

In this first of 5 blog posts we are going to work through some of the basics. These are things you should have clear in your head before you even think about building a SMART marketing plan.

They are:

Marketing basics

Your message

Your ideal client

Your philosophy/beliefs/values

About you, the photographer(s)

What do you have that is unique and worth talking about (remarkable)?

What have past clients loved and talked about?

What is the #1 reason why clients should/would choose you?

What other things do you offer that will make your ideal client sit up and take notice?

To help you on your way here’s an example:

Our message:

We photograph dogs and only dogs! We love our dogs – our furbabies – and know you love yours too. We are experts at capturing their quirky, unique and lovable personalities.

Our ideal client:

A couple, with no children, who are passionate about their dogs (they “are” their children). In their mid 40s, both working, with a disposable income and they can afford to invest in a photographic session with their beloved pet/s. They enjoy the stage of life they are at. They value their down time and love nothing more than to spend it with their dogs. They value (and can and will pay for) luxuries when it comes to their furbabies.

Our philosophy/beliefs/values:

Fun. Love. Laughter. We believe that life is too short not to have fun. We value love and laughter in both our personal lives and our business.

About you, the photographer(s):

We are L and P, husband and wife. Our passion is our furbabies many of whom have come to us as rescues having had difficult and traumatic pasts. For us though they are our children, we love them for all their quirks. We have been working together as a partnership in business since 1996. Out of this grew an interest in photography and we’ve discovered a way to blend the art that L loves so much with the technology that is P’s keen interest. We’ve decided life is too short to not enjoy what we do to earn a living so we’ve started our photography business and we love every minute of it.

What do you have that is unique?

Casual, relaxed atmosphere – we don’t mind getting down to their level and doing whatever it takes to get those great images. We love animals, this isn’t a job for us, it’s a passion – doggy kisses are ok!

What have others loved and talked about?

“They get to know our pets”
“They don’t rush, they’re happy to work with our pets and their moods”
“They are friendly and personable”
“They go the extra mile to get that perfect shot”

What is the #1 reason why clients would choose you?

We care! As two photographers, husband and wife, working intuitively together we know and love animals and will use that knowledge and passion to capture the uniqueness of your pets.

What other things will make your ideal client sit up and take notice?

We work to your pets’ timetable, not ours – it takes as long as it takes.
Working on location, in an environment your pet is happy in, allows for a relaxed, fun sitting and better photos.
We look for the quirky, unique and memorable moments.

Now, what’s next?

If you would like to send your marketing plan basics to me using this form, I will select one and use it as the case study for the next blog post: Your marketing mix. How's that? I'll basically be writing your marketing plan for you.

If you don’t wish to send it to me, no problem. Complete it, hold on to it and have it handy for the next blog post where we will take this information and work though the key marketing strategies that should make up your marketing mix.

Several weeks back, I mentioned Marketog, a 6-week course for photographers who want to put the buzz back in their photography business.

Several of you dove in and enrolled in the course using my affiliate link. Some of you discovered that it takes work to market your business. No surprises there that marketing your photography business takes work, but what Marketog does is that it gives you a solid framework to make it all happen for you.

Jamie Swanson, who designed the course, has opened the course up again for enrollment and she tells me it closes tonight (Sunday, March 9th).

She also tells me that she will definitely increase the price by $300, the next time she opens it up for enrollment either in the late summer or early fall. I have three words for you: Sign Up Now!

Not only will you save money, but you'll be a whole season ahead, establishing yourself as the-go-to photographer in town.

There is still an insane 45-day refund policy (you have to show that you have done all the exercises though). There is still the lifetime access to the course and knowing Jamie, Marketog will continue to get updated in some interesting ways. And then there is the helpful and private Facebook forum where ideas and inspiration keep flying back and forth so rapidly that you will never be left thinking you are in this alone. In fact, you will be in very good company. I am enrolled in this course.

You want in. I know it. I keep getting these private messages asking me what I think about Marketog. If it isn't the best thing for you, a) I wouldn't be recommending it and b) you can always get a refund (provided you do the work).

But I wondered what I could do to help you market your business and then it hit me.

No joke, I suspect the value of this interview with you is at least $500. Does that inspire you to sign up for Marketog now? I hope so.

So, that's how you put the buzz in your photography business.

But you are going to have to sign up for Marketog pretty quickly. At 11.59 pm EST tonight, the enrollment closes and my bonus offer vanishes as well. I look forward to connecting with you.

My friends at Photoshelter have packed a one-two punch by launching two guides about growing your portrait photography business.

Part 1 of the series will interest portrait photographers who photograph families, kids and high school seniors.

This one has tips from seasoned portrait photographers to target an audience, determine pricing packages, master people skills, and influence word-of-mouth referrals. Plus the guide has tips to:

– Build a portrait photography business from the ground up and grow a presence online.
– Capture a subject’s personality, read body language and be an expert storyteller.
– Demonstrate a unique style when shooting kids and seniors.

Learn more about this guide here.

Part 2 of the series is geared specifically to editorial and commercial portrait photographers.

Portrait photographers will get pointers to:

– Prepare for a shoot, including the top questions to ask before you arrive.
– Build connections with clients with great customer service.
– Impress photo editors with an exceptional online portfolio.
– Get smart about pricing and negotiating contracts and licenses.

The guide also contains interviews with some great portrait photographers, including Brian Smith and Jim Jordan, to get their tips on shooting killer photography, plus the secrets to great portrait lighting.

Learn more about this guide here.

After you download both guides, would you please come back here and let us know what you thought of them? What did you particularly take away from them and how will you deploy those tips into your portrait photography business. Inquiring minds want to know! Comment below.