A Japanese proverb goes something like this: “One written word is worth a thousand pieces of gold”
Granted this is a thinly veiled commercial for an online content marketing company, but this video is a must-see for all photographers.
a) It's for photographers who don't think blogging is all that useful
b) It's for photographers who have embraced blogging but only post images on their sites and don't express themselves in words as well
c) It's for photographers who spend their time only lurking on social media sites like Facebook and Twitter and don't consistently engage with their audience/target market
Now that you know WHY words can make a difference I bet you are scratching your head about HOW to go about blogging for your photography business.
First, I highly recommend Zach Prez's ebooks – Photography Blog Success AND Photography Web Marketing Guide. These two guides are filled with great information and you can't go wrong. I am plugging them here as affiliate only because I think it is worthy of being promoted because they are so useful.
Still not convinced you should write? Hit this blog post I wrote – Read, To Write. Then go read Juan Mireles' synopsis of Jasmine Star's approach and what makes her so successful.
Other awesome resources for you to consider:
Blog Topics by Chris Brogan and friends – a weekly email that will help you come up with a variety of posts if you start to suffer from writer's block. “For $9.97 a month, you get over 40 topics and tons of writing advice.”
I am a huge fan of Kristen Kalp. Her ebook, “Circus Circus” is like a laser guided missile that will hit its target – writing for your business. It's not just about blogging, though that is covered briefly. If you need help writing even a bio, an about me page, a manifesto about what you bring to your target market that is unique, then you've gotta get it.
I am just getting into this book now – Bird By Bird: Some Instructions on Writing and Life – but it came highly recommended, so I figured I would pass that recommendation along to you as well.