The #1 Question Asked By Photographers
“How can potential clients find me online?”
Even in 2018, a lot of photographers believe that all one has to do is upload photographs to a website and their clients will miraculously find them.
Adding to that myth are these words, “oh, I have a website but I haven't updated it in eons.” Then they chuckle.
Imagine your business is a steam engine (remember those?). The content you add frequently and consistently is the fuel for your engine to go faster and farther.
These are both huge problems that Galen Mooney of PhotographySquares is committed to solving for photographers.
If you want to be found online, your website needs to be set up properly and you need to be posting online often, sending search engines like Google, Bing and Yahoo! (among many others) an alert that there is fresh content on your site.
Right now I publish two other websites: Seshu Photography & Connecticut Headshots, both using the Squarespace platform.
While it was super easy to set them up initially, I kept hearing about how it was difficult to optimize Squarespace sites for search engines. Digging a little deeper, though, I found out that was not true at all.
Now, compared to WordPress websites that use plugins like Yoast SEO, there aren't any plugins or extensions for diving into SEO on the Squarespace platform. So, one has to set things up manually (but done once and checked often, you should be good to go).
I might have been poking around Google and Facebook when perhaps it was a targeted advertisement that presented Galen's 5-day SEO Challenge (going on right now, with tomorrow being day 5, so sign up now and you can watch the replays of days 1-4).
SEO For Photographers
This is Galen's promise:
SEO for Photographers is … “Made especially for Squarespace users! You'll learn how to optimize your image tags, how to tweak old pages and blog posts to get the results you want, and how to track your SEO success as you start seeing results.”
If you are considering a Squarespace website for your photography business or you already have a Squarespace site, you owe to yourself to at least check out Galen Mooney's 5-Day SEO Challenge first.
If you want to learn more, then sign up for her course, SEO for Photographers. She will be opening enrollment tomorrow with some special bonuses, after her one-hour special presentation in her Facebook group.
5-Day SEO Challenge
Go ahead and LIKE her page and you should see a notification for her 10 am presentation. Just as a teaser, here is Day 1 of her most recent SEO challenge:
A few months back, I interviewed Galen. You'll learn in this short interview with why it's important for you to optimize your site and what she teaches in her course, SEO For Photographers:
Of the two websites that I own that are using the Squarespace platform, I have used what Galen Mooney has taught me through her course on Connecticut Headshots and have seen a great many more inquiries and bookings. These are subtle or drastic changes – something as simple as using a H1 tag on each page or using the right descriptions when uploading images.
While she doesn't say it, I will … it pays to sweat the details. And like I say in the interview above, you won't be breaking anything when making those changes. If you find yourself flustered, Galen's Facebook group is a wonderful place to visit and ask questions and compare notes.
If you have a Squarespace site, you would do well to start optimizing it using Galen's advice.