This is a guest post by Dean Levitt, Mad Mimi‘s Chief of Culture. Based in Brooklyn, Dean spends altogether too much time thinking about email, people, music and hanging out in the park.
I’ve always been a huge fan of poetry, especially the sonnets of Edna St. Vincent Millay. I think that the “aha!” moment with poetry came to me at the Boston Museum of Fine Art while strolling through a photography exhibit. I saw some line somewhere about photography capturing a moment in emotion (or the other way around depending on your outlook) and it kinda hit me how similar the two arts are. Poetry (at least the kind of poetry I enjoy) is a wordy photograph.
No one understands better how one medium can be two things than photographers. There’s a world of difference between a “photograph” and a snapshot, miles between prose and poetry and a gulf between an email that “markets” and an email that reaches out and connects. That’s what we do! We connect… Think of your email marketing service as a way to share, touch, explore and exhibit. Whether your art form is expressed professionally as a portrait or wedding photographer or in purely aesthetic shots for the joy of it, you can utilize the available tools to stay visible and grow (as a business and as an artist).
Poetry is a wordy photograph.
Our entire culture has moved into a system of immediate sharing. Via Flickr, Facebook, Twitter and email, we’re constantly sharing and updating. This only gets annoying when we’re bombarded by advertising, marketing and spam. Anyone still use MySpace? It’s like trying to add a slogan into a rhyming couplet! Take a step back and think about the beauty inherent in the social mediums rather than the possible benefit to yourself.
Building an email with Mad Mimi provides an easy way to share with hundreds (or thousands) of people in moments but it’s only really sharing when it’s personal and sincere. Take advantage of these tools in our lives to give a moment of your time to tell your friends, clients, customers and potential customers what’s on your mind, what you’re thinking and what is coming up professionally and personally. It makes receiving an email more like a coffee break with a good friend.
Emails provide a lovely way to exhibit your latest works by embedding images directly into the email accompanied by the story with it; whether is the story of a lifetime captured in a portrait, or the love shared at a wedding. Your email becomes a gallery. It’s like a wormhole really – an gorgeous powerful email received at a desk whips the reader into a gallery where the photographs transport the viewers out of their moments into the moment captured by you.
So stop marketing and be a photographer, even when you’re being an email marketer.
Please do email me and I’d be happy to help you with the boring technical bits of building lovely emails!
Dean and Mad Mimi have been instrumental in my launching MANTRA, a monthly e-newsletter about my wedding photography. While an in-depth review of the service and my experiences will be published soon here, I went ahead and became an affiliate of Mad Mimi. If you were to click the links or the image in this post, I do get a small commission. Thank you and thanks to Mad Mimi.
Joel L says
Great Article! I also use email marketing (and a die hard lover of all things, MadMimi). My only question is. Don’t market your products/services/promos using email newsletters, but rather email marketing to show your latest work? Thanks in advance.
Alethea Fitzpatrick says
I love Mad Mimi! The product/service is great, and so is the philosophy. I really enjoy putting together my newsletter every month and filling it with content that I think will resonate with my readers. Mad Mimi makes it so easy – thank you Mad Mimi!
Mad Mimi says
Thanks for the lovely words Alethea! Great users make for great products :)
Hey Joel, exactly! Using the power of HTML emails is a great way to showcase your latest work which is entertaining to your readers. The “hard sell” of marketing to your readers drives unsubscribes while “sharing” great work is a positive way to connect.
I love MadMimi too. I’m never sure if I’m blogging or marketing or what when I write my email newsletters, but I do know that MadMimi lets me – encourages me – to use my photographs in a way that really helps bring my prose to life. And I get great feedback, to which I always say, “so start with Mad Mimi already.”
Emailing becomes art with MadMini. It take away the boringness in blogging. Thanks MadMini.
I am a photographer and I am looking for a good wordpress theme that I can use to display my pictures. I will like to use some of these plugins with my site. Any suggestions? if email is not a good product..