Are You Marketing Right?
Mondays are usually reserved for “marketing,” so I have to ask you this important question – are you working with your ideal clients?
Discovering your ideal clients should be your number one goal, if you are looking to be in business for the long haul.
The craft or technique of photography can be learned and practiced as it should be. Most photographers, though, falter at growing and sustaining their business. Why? Because they haven't focused their attention and energy in building a client base that fosters their future success.
The Youngrens are wedding photographers based in San Diego, with clients from all over the world. They also are actively involved in Bauman Photographers, a company dedicated to serving their commercial clients.
Discover Your Ideal Clients
But Erin and her husband Jeff Youngren are more than just photographers. They are on a mission to educate other photographers on such topics as working with the very best clients; the ones you were meant to serve with all your heart.
They have a popular course on their website called Discover Your Ideal Client. Use the code: Tiffinbox20 to get 20% off. In fact, I spoke with Erin & Jeff about this very idea of finding and nurturing your best clients some time ago.
However, if you would rather learn from them in person, here's my invitation to you to register for the Inspire Photo Retreats taking place in just a few days. Erin and Jeff will be there to walk you through the steps in discovering your ideal clients – wedding or portrait.
Earlier in the year, I spoke with Erin about her presentation at Inspire Photo Retreats and why they chose to trek all the way from San Diego to Newport, Rhode Island for the conference:
Connecting With Your Clients
One of the things that has helped The Youngrens understand and anticipate their client's deepest desires is through blogging. The Youngrens also offer a free course called “Six Weeks To Effective Blogging” that I would highly recommend.