Why Are You In Business?
If you are in business, you should be making money at some point, right?
Jamie Swanson of The Moderntog has it dialed in when it comes to teaching photographers how to market their business – to move from mere passion into the sphere of profit.
If you are dedicated to your craft, you would have noticed how you have progressed due to your discipline and focus. The business side of the equation is no different. It too needs your constant attention. Ignore it at your peril and in a short time you will have nothing more than a hobby to call your own.
That might just be the ticket for a lot of people currently in the industry. Nothing wrong with being a hobbyist or a weekend photographer, while you still have your day job. For some photographers, the grass is always greener on the other side anyway and you living that life might mean a more comfortable and stress-free existence.
That said, if you are going all in, and you are going to spend the next 20+ years as a professional photographer, you are going to need to market your photography business and do so really well.
The Marketog Course
Back in 2014, I spoke with Jamie about Marketog and since then she has made a few additions to her tried-and-tested course.
Here are the six steps she covers in Marketog:
How to get more of the right kinds of clients
How to turn inquiries into clients: 6 game-changing strategies
How to turn your website into an inquiry-generating machine
How to get repeat clients and more word-of-mouth advertising
How to get other business owners to send you their best clients
Your marketing toolkit for effective marketing
Open Enrollment … Now!
Jamie is about to open enrollment for the course again, for a limited time (today through January 24th). Despite her busy schedule (look, she has five kids and home-schools them all), I managed to convince her to spend a little time with me being interviewed about the six-week commitment you are about to make for yourself.
The Free Sample
Follow Along At Your Pace
One other thing, while the course runs for six weeks, you have access to all the course materials for life. So, if you don't get to it as the course starts on January 25th, relax! Just log in when your schedule permits it, and walk through the modules step-by-step at your own pace. Jamie makes it super easy to follow along, but there is a good deal amount of work to be done. If you are spinning your wheels, pop into the Facebook group Jamie has set up for you to ask questions or share your successes.
Ready To Sign Up?
Are you ready to jump-start your photography business with a solid plan for marketing it? Will you enroll for Marketog now that you a little bit more about the course? Do you still have questions? What would get you off the fence? Tell me below in the comments section and I will do my best to help you out. You see, like you, I am enrolled in this course as well and honestly, I am lingering on module 3 right now. Come join and inspire me to complete all six modules of Marketog with you!