Transform: it's a single word, with deep implications.

Read on if you want to make a difference, and subsequently have that change you for the better and potentially, richer.

“Do you transform people's lives through your photography business?” When I first heard Steve Saporito pose the question, I didn't know what he was talking about. I admit, it felt a little woo-woo. After a week-long workshop with him, the light bulbs started going on.

I realized that most photographers wait to discover their clients at the photo session or at the wedding. In fact, I confess doing just that.

I would excitedly send out a questionnaire the second someone came knocking on my website for a family portrait session or wedding. As soon as I had hit “send”, I figured my job was done and all I needed to do was to just wait for their responses.

All I got back in return were … crickets. Frankly, the replies came but often only minutes before a session or not fully completed. It left me feeling helpless and slightly frustrated because I did not know my clients at all. We were completely out of sync from the get-go. Can you imagine the quality of their photographs? They were emotionally flat, almost absent. And that was my doing, not theirs.

I foolishly figured my branding, website and messaging had to change. Or, was it my portfolio? Or, did I have to up my social media game?

No, in all honestly, none of that mattered more than the experience I was providing my clients. And it was poor. Something had to give and that's when I approached Steve Saporito at his New Haven, Connecticut workshop. My photography business was in a critical condition. I had to make changes and fast.

Thanks to Steve, I experienced a mind-shift. What would happen, I wondered, if I took the time to get to know my clients in a meaningful way that helped them be seen, heard and loved by the people in their lives right now? Ahead of their session, our clients would have an opportunity to reconnect with their family in a way that makes the entire process of being photographed together a joyous event. That's where and when the transformation takes place. And the transformation isn't limited to just your clients. Indeed, you as their photographer experience it as well.

Ultimately, clients reward you for giving them this beautiful experience before their session and for the artwork that become a permanent anchor to their heightened emotions. The

Really, there is a lot more to this than a blog post can cover. If you get a chance to listen to Steve speak (podcasts or at conferences), don't miss out. A couple of weeks after attending his workshops again (yes, again) in New Jersey, I invited Steve to a Skype call that I figured wouldn't last more than 10 or 15 minutes. But here we are chatting about all of this for about 45 minutes. It's a good long listen, but I assure totally worth your time:

As a business coach out of Melbourne, Australia, Steve Saporito teaches photographers through his Empower & Effortless Premières workshops and education platform called Intuition To Succeed.

I want to thank my friends Jasen Arias and Mike Allebach for persuading me to attend Steve's workshop in New Jersey. Like a lot of you, I hummed and hawed about going. I conjured up all kinds of excuses. In the end though, my goal to know how to be fully present for my portrait clients, trumped all attempts to bow out.

Without hyperbole, let me tell you that Steve's workshops ARE the best business workshops I've ever attended. And, I will go back for more in the future.

If you are spinning your wheels and have no clue how to resuscitate your photography business, ping me and I'll let you know more about my experience at the Empower & Effortless Premières workshops. The next one in North America is going to be in Toronto, Canada, from October 5th through October 11th.

To quote Jasen and Mike, “Just put it on the credit card and go dude. You'll pay it off in no time.” So true!

In The Beginning

Some six years ago, when I began playing with the idea of recognizing a photographer every year who was also a naturally gifted teacher, I had my doubts about how long I could keep it going.

While on the one hand it gives me an opportunity to highlight my birthday (yes I was born on August 23rd), it was infinitely more important to pay homage to those who consistently and generously give their time and skill as mentors to budding photographers.

Why? Well because things change. The industry definitely changes. Sometimes for the better and sometimes things can go south.

But people who at their core are committed to both photography and teaching do not. At least, that's been my experience. They truly love what they do and do both extremely well.

Tiffinbox Award Winner

This year's awardee is Megan DiPiero. She is based in Fort Myers, Florida. The first inklings of choosing her to receive The Annual Tiffinbox Award came to me several months ago as I was poring through her Facebook forum called Rise To The Top!

You see, her heart and mind are into photography, teaching, writing and workshops. At one point, I had to ask her if she was planning to write a book because her Facebook posts were so long and packed with useful, actionable information.

What I love the most about her posts is that her advice is the result of things she has tried for her own business first. There aren't any “maybe this will work” scenarios. Her confidence drills through, and her writing style is evocative. It's easy to sit up and take notice of her work as a mentor to so many photographers.

When it comes to marketing, sales or pricing, I tip my hat to Megan DiPiero. Her research is solid and so is her delivery in a workshop setting. I can say that because I was one of her students. If you ever get an opportunity to learn from her, don't miss it!

A Couple Of Questions For Megan

1) What are the major topics that have resonated with your audience?

Megan: I’m obsessed with teaching photographers how to succeed as world-class micro-enterprise business owners. Luxury pricing and sales, high-touch marketing, networking, and rave-worthy customer service are just a few of the hot topics we cover in our workshops and Facebook group posts. I love how we are connecting professional photographers across the globe– building community and support as we dream big and achieve big together.

2) Can you tell us in a few sentences about WHY it is so important for you to teach?

Megan: I can’t help but teach. I just adore it! On my days off, I’ll often wake up before the sun and flesh out a detailed mentor post to share what I’ve learned and what’s been successful for my business. The more I give, the more that comes back to me. Being a role model for others, pushes me to bring my best self to all I do. I love seeing other people put my practices into action and see their business grow as a result.

Megan DiPiero's Portfolio

Take a moment to look at her portrait work. Stunning right? Megan is finely tuned to her craft and is highly regarded in her field for the quality work she produces for her clients.

Megan's Mission

This quote from Megan sums up nicely what she truly stands for:

I want photographers to know their worth. I want to show photographers how to charge big so that they can live their dream of being successful, profitable artists. I want to share what I know that has made me successful. I want to encourage people to try new things and decide what works for them. I want clients to understand that they are beautiful, fabulous, and loved! I want professional photographers of all genres (particularly portrait and wedding pros) to see that they too can offer luxury and incredible service AND be rewarded for sharing these gifts!

Megan, congratulations … but more than that, thank you for what you do.

Learning From Megan

Help me applaud Megan DiPiero's work in our photography industry. Step up and comment below. Or, better yet, sign up to be a part of her Facebook group, Rise To The Top! with Megan DiPiero, if you are a professional photographer or emerging pro.

“Boutique Sales Success,” is a workshop that Megan will be launching in the very near future. Interested students can request info by emailing her here – info@megandipiero.com. Be sure to join the Facebook group for ongoing free education and workshop specials.

Past Tiffinbox Award Winners

Here are the links to the past winners of The Annual Tiffinbox Award:

David DuChemin

Spencer Lum

Jamie Swanson

Jenika McDavitt

Neil van Neikerk

Who will it be next year?

JPEGmini Pro To The Rescue

There are five splendid reasons to use JPEGmini Pro. Before we get into those, though, I wanted to introduce you to Mitch Schneider, Director of Marketing for the slick and useful application.

Mitch and I ran into each other at the Photo Plus Expo in New York City. It's an annual event, and the trade show floor is packed with vendors and photographers from all over the world.

Having heard of JPEGmini Pro from a couple of photographer friends, I was intrigued to find out more. So, I stood a the JPEGmini booth and watched Mitch and his colleague patiently describe their software and demonstrate how quickly it minimized file sizes, and also how efficiently it did it without any perceptible loss of the quality of the final images.

My ears perked up as Mitch spoke because for years Photoshop had a “save as web” option and when Adobe released Photoshop CC, that option just disappeared. I missed that because creating web versions of my 20mb files was a quick two-step process. Now with it gone, it was just too laborious – I had to set the resolution and then manually open, crop and then save the images. One by one. Blech! Perhaps I was doing it all wrong. In any case, it was eating away at my productivity.

As a hopeful alternative, I even looked at Dr. Russell Brown's scripts, panels and actions, but for whatever reason, I simply couldn't get those to work on my system. I desperately needed a way to scale down the photographs quickly and optimize them for the web.

When I first heard about JPEGmini and the JPEGmini Pro option, I was genuinely hopeful that it would speed up my workflow. And it has. Remarkably so, with a few additional benefits that I didn't expect!

The Interview

A few weeks back, Mitch agreed to be interviewed online to chat about JPEGmini and JPEGmini Pro. He was just as excited as I was with the new Photoshop extension that allows photographers to export out their photographs directly from Photoshop CC.

My “save for web” option was essentially back!

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A Personal Example

A few months back, I upgraded to a Nikon D750. The RAW file sizes are humongous. Try 27.5 megabytes on for size! The high resolution JPEG's are approximately 14 megabytes.

Imagine if you had to upload 500 or 800 of those to ShootProof? [Affiliate Link] It would take you forever. And frankly, juggling family and professional life, who has time to baby those files like that?

So, that's why I lean on JPEGmini Pro now. If I have a batch of five or more photographs to process, they are enhanced in Photoshop and saved to a special folder. I simply drag and drop the files into JPEGmini Pro and it does its magic.

It can either save over the original files (I recommend making a copy of your files just for safety's sake) or you can have those images sent to a new folder, directing the application to constrict the photograph's width or height in the process.

Quality & Quantity

When a couple I photographed in Connecticut ordered a 20″x30″ canvas print for their home in North Carolina, I attempted to send a 14 megabyte file to Pixel2Canvas. Their online system, however, only accepts files that are 10 megabytes in size or smaller. JPEGmini Pro to the rescue!

I dropped my file into the application and it generated a 7.5 megabyte file – essentially a 47% reduction in file size – for production. And yes, I couldn't see any loss of quality and the client was thrilled with the final results.

Still not convinced? I ran into this video that shows a graphic artist who is printing large photographs for a photographer client of his. Clearly the graphic artist is stumped by how indistinguishable the regular JPEG file and the JPEGmini files are!

5 Reasons To Use JPEGmini Pro

Ok, let's get into the five reasons JPEGmini Pro is a no-brainer for any photographer.

1) Save Space

Thousands of photographs that take up space in your hard drives right now could take up even less space if you ran them through JPEGmini or JPEGmini Pro. The larger your JPG files, the greater the need you have to shrink them down. Imagine you could reduce your hard drive needs by 47%. Space saved is money saved.

2) Save Time

Do I have to tell you that uploading a 20 megabyte file takes longer than a 5 megabyte file? The time you save is money made.

3) SEO Benefits

Search engines are assigning a higher rank to those websites that load faster. If you have photographs on your site and they are 200 kilobytes or more, they are slowing your site down. Run your photographs through this app, shrink them down in file size and then upload them to your website. You'll see the difference and so will Google!

4) Extensions For Photoshop & Lightroom

Each of us has our own workflow and style. Some of us like to save full resolution JPEGs to a folder, copy the folder and then drag the files into JPEGmini Pro. Others, would prefer to send those files directly from Photoshop or Lightroom. And now you can! The company announced easy-to-install extensions into Photoshop or Lightroom that will give you direct access to JPEGmini. This again saves time (and money) in my opinion. This option is only available if you buy JPEGmini Pro, though.

5) The $99 Price

On the heels of their announcement about the Photoshop and Lightroom extensions, Beamr, JPEGmini's parent company also announced a price reduction to $99 for JPEGmini Pro. So, the price is right, right now. But this is for a limited time only.

JPEGmini or JPEGmini Pro?

I wondered that too. If I had continued using my Nikon D700, I am sure JPEGmini would have sufficed. But with the Nikon D750, the file sizes are so much bigger that I had no choice but to lean on JPEGmini Pro. That's one factor in choosing between the two options.

JPEGmini Pro as I mentioned above is now only $99 (regularly $149), whereas JPEGmini is $19.99. So, if your budget is tight, you may have to make some hard choices between the two options.

One of the five reasons should have included – speed – because JPEGmini Pro is some eight times faster than JPEGmini. It's just the way the application uses the core engines in your computer to make that magic happen.

Ok, I know making a decision sometimes can be challenging. That's why when I started to poke around this app, I downloaded the free trial to see how it worked. I suggest you do the same. Give it a try to see how much space and time you can save. I believe there is a limit of 10 photographs you can process per day. But the free trial is limited by how large your files are to begin with, so take that into consideration.

So, are you ready to give JPEGmini or JPEGmini Pro a spin?

What's a pianist, husband and father doing on Tiffinbox? Well, Tomasz Trzebiatowski happens to also be a photographer and the founder of FujiLove, a website dedicated to photographers who, yes, love everything Fujifilm.

I've been following Tomasz's work for about a year and been amazed at how quickly he grew the FujiLove website.

Since launching the website, he has also launched a beautiful magazine, Fujilove and on July 23rd of this year will launch the first FujiLove Global Photowalk.

Impressed with his persistence and drive, I had to speak with Tomasz. As a busy pianist, father, husband, photographer, and blog publisher he was genuinely hard to pin down for a quick chat, but here it is:

Thanks to Tomasz, I received three issues of the Fujilove magazine to check out. It's absolutely divine and I highly recommend you subscribe to it.

If you are going to be free on July 23rd (Saturday) of this year, I also recommend you see if a location near you is going to host and participate in the 2016 FujiLove Global Photo Walk.

If you watch the interview above all the way through, you'll hear Tomasz offering a special giveaway to one of you – a year-long subscription to the Fujilove magazine! Here's what you need to do to win it.

1) Visit Fujilove
2) Find a blog post on that site that intrigues you
3) Post that link here in the comments
4) Based on your link choice, I'll randomly pick a winner and let Tomasz know

This couldn't be easier and I am slightly envious of you (whoever the winner is going to be) because I'm going to have to pony up for my subscription!

Please be sure to use your real name when commenting. I'll publicly respond to your comment, telling you if you have won. So, you do need to come back and visit this post to see if you are the winner. If you are brave enough, include your email address in the comment, making it easier for me to contact you.

Good luck!