Back in the 1960's if you wanted to make it big in the entertainment industry, you needed to get a nod from Ed Sullivan. Most of this generation missed watching The Ed Sullivan Show but it was what launched The Beatles in America.
Yesterday, I was listening to This American Life and Act One was about a comedy duo, Charlie Brill and Mitzi McCall who were going to be on the Ed Sullivan Show in 1964. As David Segal narrates it, the duo had rehearsed rigorously for their big break on the show. It was an exciting time for them, no doubt. They were going to be superstars. Or, so they thought. Then Mr. Sullivan, after watching their rehearsal, asked them to change their show up. Yes, right there and then. Weeks of planning had started to circle the drain for the couple. They really had no choice. They had to get in there and make the most of it.
If you listen to the show, you'll understand why Ed Sullivan requested a change in their skit. There must have been hundreds of 14 to 16-year old girls in the audience that evening. Ed Sullivan instinctively knew which comedy skits would work and which wouldn't. But Brill and McCall had no concept of their audience.
Why were the teenage girls in the audience? Yes, it was The Beatles they came to see that night. There were five or six other acts in addition to The Beatles but nobody really remembers any of them.
So, what does any of this have to do with photography and perhaps your photography business? Not knowing your audience is going to hurt you. Worse, you are going to be quickly forgotten. If you want to be a hit in your community, figure out who is going to scream their heads off for you and the work you love to produce.
Thankfully, Jamie Swanson of The Modern Tog, shows us how to do just that through her six-week marketing course called Marketog. She will help you define your ideal clients who not only love what you do for them but will gladly pay you for it without making a fuss. When there is a balanced value exchange between you and your clients, everyone wins. Right?
Enrollment for Marketog closes today, for the last time this year. The next time you will be able to take the course will be sometime next year. Jamie consistently adds content to the course and therefore more value. The fact that this course is being offered for only $79 a month (for 12 months) baffles me. You can also pay the one time payment of $799 and save yourself some money in the long run. Jamie is also offering a 45-day risk free guarantee. You can go through the entire course, do the work and see the results for yourself.
This is what Jamie says – “It doesn’t even matter if you’ve never booked a client in your life, or if you already have some experience under your belt. Because Marketog takes you from step 1 all the way to success.”
Now, can you afford NOT to be in front of the right audience? Is your big break just around the corner, but you are just not prepared for it? With Marketog, you learn the most powerful business skill – attracting the right clients for your photography business. I outline everything Marketog covers here.
Look, I am going to be real with you. If you are making $5000 to $6000 a month in your photography business, you could still learn to do better from enrolling in Marketog. But if you are retooling your business or starting from scratch, Marketog is the best thing you can do for yourself.
Yes, being careful about your spending is a wise move until you simply don't act when a great opportunity like this presents itself. That's what worries me about most photographers. I see their excitement to create photographs, but the thrill simply isn't there with the business side of things. Until you start attracting the right clients for your business, you are in essence a hobbyist. I suspect most of us started at that point, but when it comes time to upgrade equipment or software or pay our mortgage, a hobbyist wage isn't going to cut it. Your photography business is going to need a boost.
Couple of years ago, Marketog gave me that kick in the pants I needed to invigorate my photography businesses. It might help you too.
Remember, enrollment closes today. At least seven of your peers have used the links in this post already to begin their new journey. Will you join them or do you prefer to remain anonymous?
Looking for a sample lesson? Here you go! Also Jamie just released a short PDF on “How To Educate Your Clients On The Value Of Professional Photography.” Click the graphic below to download it for free. Not only do you get a bonus lesson out of it, you get a glimpse of Marketog's quality. Jamie's writing is engaging, lucid and always useful.