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Photographing In Pakistan

August 31, 2011 by Melissa Lyttle

Today's guest blog is by Melissa Lyttle. She has been a photojournalist for the St. Petersburg Times since 2005, where she is committed to documenting the lives of people in her community (and occasionally fulfilling her desire to travel and step foot on all seven continents by sneaking off to work on international stories). A native Floridian, Melissa was born in Tampa and raised in Jacksonville went to college at the University of Florida in Gainesville and got her first job at the Sun-Sentinel in Fort Lauderdale. Her work has been recognized by POYi, the Atlanta Photojournalism Seminar, NPPA's Best of Photojournalism, the Southern Short Course, the Alexia Foundation, the Casey Medal and UNICEF. She is also the founder of APhotoADay, an online photo community comprised of over 1,600 members. Do follow her on Twitter and check out her blog.

Being a photographer in Pakistan is tough, but not for the reasons I was warned about. I kept up on the news, obsessed over old stories about Daniel Pearl and new stories about kidnappings and violence, talked to other photographers who have worked there, and tried to gather all the information I could before my trip. Once there, I never felt threatened or bristled with any of the anti-American sentiment that we, “the media,” seemed to be talking a lot about these days in the wake of Osama bin Laden's death and the Raymond Davis incident. Instead, what I felt was such an intense curiosity from the Pakistani people that it sometimes made working more difficult.

Photographing In Pakistan

Photographing In Pakistan

I can probably count the number of westerners the reporter and I saw during our entire trip on one hand, so when you went out on the street, we really stuck out — even when dressed in a traditional shalwar kameez and with a scarf. We had a lot of interviews set up, and specific story ideas we were pressing during our three week trip, but when we stopped at random (consider it feature hunting in another country, if you will), I generally had about 90 seconds from the time I got out of the car before I felt like I was in the middle of a mosh pit, with people coming out of the woodwork, crowding around, pushing trying to get a better view or hear what we were talking about.

Photographing In Pakistan

Photographing In Pakistan

Sometimes it was overwhelming, and it made it impossible to be that proverbial “fly on the wall.” Sometimes the fleeting moment would be gone in a flash, with people overly aware of us and shouting that universal phrase: take my picture. Once I even had to go sit back in the car for a few minutes to let the crowd dissipate because I felt a little claustrophobic and a lot frustrated. But other times it was entertaining, people wanted to shake our hands, asked us to pose for pictures with families, asked us questions about where we are from, what we're doing in Pakistan, and perhaps the most common, how we like their country.

Photographing In Pakistan

Photographing In Pakistan

Photographing In Pakistan

And truth be told, I really did like Pakistan. I can't imagine a country where people are more hospitable, and I can't count the glasses of hot tea with milk I was invited to have in the home's of total strangers who wanted nothing more than to know more about us, practice their English, and remind us that their country is more than what the headlines eluded to. It was also a great reminder for me to try and show that side of Pakistan in our own coverage.

Filed Under: Photojournalism Tagged With: Journalism, media, media access, melissa lyttle, pakistan, pakistani culture, photograph, photographing, reporting, salwar kameez, South Asia

How To Specialize Photographing High School Seniors

May 24, 2011 by John Pyle

John Pyle Photography specializes in High School Senior Photography and is a three time national senior portrait artist (spa) winning studio. He and his wife, Sallye Anne, own and operate John Pyle Photography in Columbus, Georgia and enjoy their soon to be 2 year old daughter, Julie Anne. Follow John on Twitter.

When I first began specializing in seniors (about 4 years ago) weddings were the buzz in the photography world.  People were laughing because I was on “that Facebook site.” Others thought all you needed was “passion”, a 5D camera and a 1.2 lens to become a wedding photographer. Now it seems that everyone with a camera wants to photograph high school seniors. The marketplace and Facebook have become saturated with photographers tilting the lens to create images for high school grads. So how do you separate yourself from fan pages, logos, and self proclaimed “artists” in  a growing and crowded senior market?

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out.

John Pyle Senior Portrait Sessions

Competition

Before full time photography I was in pharmaceutical sales. I sold one of the most popular drugs in the market with only one competitor for 6 years. When a new competitive drug launched, everyone was panicked that our market share and business would crumble. But the opposite occurred. Despite the drug being slightly cheaper than the one our company sold OUR sales grew! Why? Because there was more noise being made about the market, the drug, and the disease state it treated. Sometimes competitors can actually grow your business. Especially if your work and sessions clearly stand out. 

Yesterday a client told me she was surprised at how many “photographers” are on Facebook when she began looking to book a session. She also said that it was actually very clear who did quality work because so much of the “noise” coming across Facebook from other “photographers” was not ”good at all”. 

My point is you don’t have to sink in a massive pool of mediocrity if you are doing what it takes to stand out. This may start by educating your clients on what quality is and by valuing what you do. If you don’t value your own work then people aren’t going to randomly decide to value it for you. Worry about your customers while competitors worry about you. 

John Pyle Senior Portrait Sessions

John Pyle Senior Portrait Sessions

John Pyle Senior Portrait Sessions

Know Your Customers

When photographing high school seniors you better target everything to seniors right? WRONG. Seniors are a unique population to photograph because you are essentially targeting several clients in one; seniors, parents, family, siblings, peers, classmates … etc. Meet with the seniors and their families prior to shoot to clearly define the goals, likes, and dislikes before a session. You want customers to be thrilled with your images, excited about the session and be proud enough to show off the images. Sit down and analyze your customers to include defining who you want your ideal customers to be.

I talk with a lot of wedding photographers who are frustrated that they aren’t attracting brides who value their work, invest in their business, send referrals, and praise them to friends on Facebook. Some are advertising 75% off of everything, giving away free books, free CDs, free engagement sessions, etc. That’s fine if you don’t need income. But if you do need income you can’t be afraid of the word “profit”. It is still a business and being blessed enough to create images and work in your “passion” is still not enough to pay for gas or buy groceries.

Knowing your customers means knowing business also. A great lesson to be learned is if you sell on price, what happens when you aren’t the cheapest anymore? And if all your customers choose you based on price then that may be the only thing they value about you. Perfect your craft and learn how to run a business.   

Social Media

When utilizing Facebook and a blog/website make sure you show what you want to shoot. If you are constantly posting images of flowers, babies, concerts, airplanes, the beach, brides, and parks while claiming to specialize in senior photography don’t be surprised if your senior business doesn’t grow. You can’t sell what you don’t show. 

Customers (current and future) don’t need to see 463 images from a session. Limit what you show and choose what you show very carefully. This includes personal pictures and information as well. Personal pages are as much business pages for people and political statements, bad jokes, angry comments, and insults turn everyone off. Remember teenagers, seniors, parents, and grandparents are on your Facebook now. It’s also a good idea to monitor the images you post online for inappropriate comments. Every picture we post we are tagged in for this very reason.  

John Pyle Senior Portrait Sessions

Network

Seek out other businesses outside of photography including those that target your market. Find out what they are doing right, and what works and doesn’t work for them. 

Invest in yourself and your business. Joining professional organizations, online forums, attending quality workshops, and experiment with new styles of shooting and lighting.

These will all improve your business and your creativity. The days of secret locations, mystery editing techniques, and hiding in darkrooms are over. You cannot be complacent in the senior market.  

Finally seniors are a very rewarding population to photograph. They keep you young and force you to stay current. But you must enjoy interacting with people and creating experiences on your sessions if you want to grow this segment of your business. Seniors only graduate once. You can’t even say that about people getting married anymore.  

John Pyle Senior Portrait Sessions

Filed Under: Marketing, Photography Tagged With: facebook, high school senior photography, high school seniors, john pyle, online social networking, photograph, photographer, Photographers, photographing, Photography, senior marketing, senior portraits, seniors, seniors photography, specialize

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About Seshu

Seshu creates relaxed portraits of families and high school seniors in Avon, Connecticut. He also leads a successful headshot photography studio in Connecticut, helping professionals from a variety of disciplines project the very best versions of themselves. He created Tiffinbox as a way of inspiring photographers, to create better images and successful businesses. [Read More]

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