I can't say it any more plainly. If you are starting out in wedding photography, or, if you have had some experience but have hit a roadblock in your business, you are going to need Simple Wedding Photography [affiliate link], Photography Concentrate's newest tutorial in a book.

As I read my complimentary review copy, I had to wonder how much better my own business would have been had such a resource been available when I began in this business back in 2000. Size isn't indicative of anything. But at a whopping 200 pages, Simple Wedding Photography is going to be my go-to playbook if I have a questions about the craft or business of wedding photography. I feel so good about recommending this book to you because its value will be felt for years to come.

The book offers two essential parts: photography and business. It's rich in actionable information. That means the book suggests ways in which you can go out and do what it is teaching you. I personally learn from books like this faster than even going to a workshop.

Rob & Lauren Lim of Photography Concentrate are not new to the wedding business. As wedding photographers, they have created enormous value for their clients. This book, Simple Wedding Photography, is essentially a brain dump of sorts. They have pulled their experiences together and written it all out in logical chapters and as a beautifully designed PDF. It's a jargon-free book, that flows smoothly from one concept to the next.

You can get Simple Wedding Photography today at 40% off. Even at its normal price, of $39.95, this is a steal. Learn more about the book and buy it here. It even comes with a 60-day money back guarantee!

The duo has also published a mini-book: 7 Simple Ways to Market Your Wedding Photography Business. This PDF is totally free and makes for a great companion to the book that is on sale today.

If you buy Simple Wedding Photography, you also get these following bonuses:

A complete client wedding album design to demonstrate storytelling start to finish

We’ll walk you through the sample album with a video screencast commentary

Wedding Day Worksheet to make sure you get all the critical information

Wedding Prep Checklist so you’re completely prepared for the big day

Wedding Day Shot List for a clear look at all the must have images to create

Post-Wedding Report Card for easy review and future improvement

Brand Identity Worksheet to help figure out the message behind your brand

Today's guest post is by Davina Fear, Familyness Adventure Seeker, wife, mom, familyness photographer and creator of Love 15. “By day, I photograph families. By night, I build forts the size of elephants with my family. I live in a yellow house and I believe real life is the best getaway ever.” Follow her on Twitter.

As a wedding photographer during the first two years I was in business the start up seemed slow but steady. In the third year the amount of work that came to me as a result of those first two years became overwhelming. I was involved in a variety of projects, not to mention speaking engagements and weddings almost every weekend. It had been one year since my fourth child had been born and the summer had flashed by me before I had even taken a breath.

That’s when I knew that my life had to change.

My business became bigger than me. My life had become my business.

It didn’t feel like I had a real life anymore.

And most of us think that’s what we want.

Until it actually happens.

We think that the rush of what we’re looking for is in the next $1000 that’s handed over to us or the next presentation in front of a room full of people.

An entire summer passed by me while I shot weddings galore. An entire summer when I didn’t see my kids. We didn’t go to the pool, camping, or the other summer stuff that we looked forward to each year when school was out and the sky was clear. Instead, they had a nanny. The entire summer. I have nothing against nannies. I just didn’t plan to have a nanny. Ever.

Life can pass that quickly when we’re not paying attention. It happened to me.

It happens daily. In the little ways.

I was in a place I had never intended to end up.

At the time I was traveling and speaking and shooting sessions and weddings like crazy. I had raised my prices three times and still had plenty of work. It seemed like I was successful. It seemed like I was arriving.

… Arriving to a place I didn’t want to be.

I have a great family so the support I needed wasn’t an issue.

I was the issue.

I meant to be a mom and then a photographer. Not the other way around.

In the past few years I’ve met 100s of women from around the globe. What we all want most … even more than a successful business … is meaning and relationships that we can lean on.

This community of people, these photographers, want more than a successful business. They want a successful life.

I hear that call! I was one of them. Six months ago I knew that Familyness was what I am meant to share with the world and with that assurance came Love 15.

As an industry we talk about balance and how much we need it. And I’ve wondered what that means?

And what I think we really want is to know that each day we’ve honestly connected with the people that mean the most to us.

We want moments every day where we’ve really looked at and seen the people we love most. That’s when we feel like we’re doing okay. That’s when we feel balanced. It means that we’ve done what we were meant to do for the day. We stopped our world and we saw what we’re blessed with.

That’s the purpose of Love 15.

A chance to really see the people we love the most.

I believe it can change the world because it changes our relationships, it makes us feel like a better mom, wife, husband, daughter, friend.

Love 15 is a little prompt each day. One small idea that takes less then 15 minutes.

Each morning an email arrives in your inbox as a little reminder with an adventure idea of how to spend 15 minutes with your spouse, child, friend, or someone you love that day.

The reason the idea arrives first thing in the morning is so that it can be there in your mind, just waiting for it’s perfect opportunity. Many people who are doing Love 15 go about their day as usual and in a pocket of time while they’re sitting and waiting for someone to come out to the car they’ll think, “This is it! This is a Love 15 moment.” And they do their adventure idea on the spot.

When I thought of the Love 15 concept I knew it would have to be easy and guilt-free. It’s not designed to be something that you add to your to do list. It’s an idea that floats around until it finds a landing place. If today got crazy. No worries. Tomorrow is a new day. And that means a new idea for a fresh day. They don’t pile on top of one another. They drift into a day and leave with the day.

Most days we know we want to do something meaningful with the people we love. We just don’t see the opportunities when they present themselves and sometimes when the opportunities do arrive we don’t know what to do in them because it’s unexpected.

Love 15 solves both of those problems.

So, starting today … spend just 15 minutes to a happier life and more familyness.

Love 15 went up to $12/month last Friday but Davina has graciously offered to bring the price back down to Tiffinbox readers until 5.30 pm EST on Tuesday, February 14 … yeah, for Valentine's Day … to $7.50/month. If having “family time” is as important to you as it is for me, I say “jump” on this special offer. I have!

Davina also offers Get To Know You (GTKY) kits – templates, essentially – for photographers. Use the code: seshu20, to receive 20% off anything you put in the cart. Buy either the WEDDING bundle or the INSIGHT bundle and save even more! (nope, I don't make a dime for promoting Davina's products)

Christa Meola just wrapped up a three-day seminar on boudoir photography on CreativeLive. Did you catch any of it? I checked out her website and stumbled upon her manifesto. It's both for herself and other professional photographers. It is lucid and succinctly written. It's a quick read. I encourage you to download it.

“I wrote this Manifesto for pro’s and newbies alike. As professional photographers, we all need to be reminded of good habits from time to time. For those just starting out, it’s great to encourage wise habits from the beginning.”

The 10 Habits of Successful Professional Photographers:

1. I Know Myself, My Brand and My Client
2. I Value My Talent and Time
3. I Show Up With All That I Am
4. I Know My Gear Inside and Out
5. I Shoot With Intention
6. I Adapt
7. I Embrace Collaboration
8. I Exceed Expectations
9. I Sell Experience and Emotion
10. I Believe In The Power of Imagery To Change The World

Christa travels internationally for commissioned projects and conducts photography workshops and mentorship programs for fellow professional photographers. She’s written a book on how to photograph women, EXPOSED: Redefining Boudoir that includes a chapter for guys too. Follow Christa on Twitter or connect with her on Facebook.

If you missed any of Christa's presentation at CreativeLive, you can buy The Boudoir Workshop by 12 pm EST tonight for $99. (nope, not an affiliate link) If you miss that deadline the price reverts to $149. From my experience with CreativeLive seminars, though, that is still a very good deal.

Have you written a manifesto? Or, do you have a mission statement that guides you and your business? Share it below!

Matt and Enna Grazier, of Grazier Photography founded Inspire Photo Seminars with a group of like-minded studios. Thank you Seshu for inviting us to share our ideas about the value of “regional conferencing” and to tell your readers just a little bit about what we are cooking up for Inspire 2012!

We love attending conferences! They give us the chance to see great products, listen to great presenters and to network with incredible colleagues! We are excited to be at the forefront of a new trend of conferencing, which is the smaller more intimate regional conference. Jim Collins, CEO of Pictage, sums up the value of the regional conference perfectly when he wrote about last year's Inspire conference: “the reason I love this conference so much is because it is so relevant to its own community.”

We all know conferences can be tricky … it's easy to leave a conference feeling like you've just glimpsed the glossy surface of the topics presented. The irony for conference presenters is that while it’s difficult to pack rich material into a lecture spot of just one hour (the ability to do this is surely one mark of a gifted teacher), it’s very easy to fill an hour perfectly with a lot of inspiring catchphrases and pretty pictures!

It’s also common for conference attendees to have the sense that the best part of the event was the “in-between” time spent sharing war stories, strategies, ideas, and commonalities with other photographers. Our favorite moments at conferences we’ve attended are the most serendipitous – a chance meeting with a comrade who we get to chat with over coffee – or, if we’re lucky enough, while sharing a fine meal. We can’t tell you how many times we’ve gone home feeling incredibly grateful for these relationships, yet incredibly sad that we can’t easily continue those conversations over coffee, wine, or shared photography jobs simply because we live so far away from each other. Much of our business success is due to these photographers who have shared their own ideas and expert knowledge in happenstance, in-between, serendipitous moments.

Another common disappointment at the large conferences is that the talented speakers and experts who are the biggest draw to attend large conferences are often inaccessible, either surrounded by an almost impenetrable group of fans, friends, and colleagues, or just dropping in for their portion of the schedule and not participating in the greater community for the rest of the conference. Even if they work hard to be accessible, the sheer volume of people at a large conference makes it almost impossible to interact closely with these experts.

Each of the things that frustrated us about large conferences motivated us to put together our own conference that would address these three shortcomings and fact our approach to these shortcomings forms the building blocks of our conference community. We wanted to create an event that has the diversity, breadth, and spontaneity of a conference, but the depth of information and personal connections that are more often associated with a retreat.

Depth. Our sessions are deep. Instructors are selected almost half a year prior to the conference, and we communicate with them throughout the months that they are preparing their lectures. We give them 1.5 hour time slots for their sessions, and we encourage them to focus on addressing the needs of the mid- to advanced-level studio owner. We want them to deliver meat! This approach ensures that their content will be relevant to the beginners as well as the more seasoned photographers. This shouldn’t intimidate the less experienced studio owner, it just helps us make sure that we’re meeting the needs of the larger professional community.

Community. We have built the schedule and physical layout of the conference around the concept that the peer-to-peer networking and mentoring opportunities are of equal value to the conference sessions. There is plenty of time for impromptu mentoring and networking, and we also have scheduled time for 1:1 and small round-table mentoring with our speakers and several of our sponsors (for example, Jared Bauman of ShootDotEdit will lead a small group to whip their pricing and packaging into shape during his allotted mentoring time). All meals are included in the conference fee (breakfast, lunch, and dinner), and we eat together. We have built plenty of time in the schedule for attendees to gather and socialize and because of this structure wonderful things happen! Attendees get more than an idea, more than motivation, more than a plan to move forward; they build real relationships with those who want to help them succeed… relationships that continue beyond the conference and are easily sustainable because everyone is from the same region.

The image above shows one of our innovations this year: a private online community for our conference attendees, sponsors and speakers. Everyone is invited to join and interact during all of 2012, including the months before and after the conference. Conference-goers can manage their class schedule, chat with attendees, speakers, and sponsors, download class materials, and schedule private meetings with others. We are excited to see how our participants utilize this unique tool!

Connections. Our teachers are not always well-known – most of them aren’t on the lecture circuit, and they haven’t proposed their workshop sessions just to become known as “rock star” wedding photographers. They are busy, hard-working photographers who are committed to raising the standards of business and art of photography within their own region, because they recognize that by raising the barre across the region, every studio stands to benefit. We’ve chosen our instructors in part because they’ve expressed interest in learning and participating in this community, and we pay for their lodging and conference fees to enable them to participate fully in the conference community. We know that part of the reason that they are teaching is that they also wish to attend – and not just as an expert, but as a fellow studio owner who recognizes that we can all learn from each other.

Regionality. Oh yeah, did you notice this word that I’ve repeated throughout this post? Region. Inspire is a regional conference. The national conferences are definitely important, offering polished and inspiring speakers with dazzling success stories, diverse trade-shows, and incredible opportunities to mingle with photographers who we either know or admire from across long distances. However, we’ve found that within our region (and perhaps others), photographers are starved for structured networking opportunities, and for relationships with local colleagues. It’s important to cultivate relationships locally: this networking provides emergency backup and other skilled resources within easy reach, and gives opportunity to become more familiar with the local markets. And, with enough critical mass, we believe that a community can actually drive the market – in style, policy, practice, and culture.

We have heard many photographers say they don’t recognize all the names of our speakers. While that presents a small marketing challenge for us, the tradeoff is that every single person who attends inspire – paying ticket-holder, speaker, sponsor, exhibitor, and members of the planning team – will benefit greatly from genuine, deep relationship building with successful studios who are right in their neighborhood. Our speakers are true experts, and we want to facilitate their connection with other photographers within their region. These are relationships that can continue into the wedding season and beyond. We’ve seen photographers meet at Inspire and hire each other as associates, cover for each other in emergencies, and share incredibly helpful information to see each others’ studios grow. We’ve even heard from one person exclaim, “I’ve vacationed with people I met at Inspire!” This was the biggest compliment, because it shows just how well people in our conference community can connect with each other.

You may work alone, but you don’t need to build your business alone. Everyone who attends Inspire finds a welcoming community willing to help.

Be one of the first 5 to use this PROMO/DISCOUNT CODE: 2012TIFFIN and receive $50 off your registration.

In our next post, we will share our strategy for choosing your path in a conference agenda so that you may leave the conference fulfilled and ready to tackle your business!

I was one of those that scoffed at the idea of learning old-school lighting and posing. But guess what? I was wrong. Learning the fundamentals is so crucial to our success that when the Monte Zucker Lighting and Education bundle was being offered through PhotoDough.com, I had to jump in and get it.

Who was Monte Zucker? He was a master as lighting and posing. He was a teacher. At one of the first WPPI's I attended, I recall a room full of nearly a 1000 people sitting there watching this man teach his techniques. The minute the seminar ended, the crowd surged on towards the stage to badger him with more questions. I had absolutely no chance of getting close to him. I felt like I was at a rock concert. People like Bambi Cantrell still talk about him and what he taught her.

“Based on classical tradition, Monte’s portraiture has never strayed far from his original intent – to capture a moment in people’s lives and memorialize it for posterity.”

After battling cancer, Monte Zucker passed away in 2007. I know it was a huge blow to the industry he cared so much about.

Here is what Bay Area photographer Michael Corsentino says about Monte Zucker:

“Sad that some people don't know but at least they're asking. He was a great person and a passionate educator, definitely missed.”

Thankfully, his teaching lives on.

You can learn more about Monte Zucker's products here. But if you are quick, you can grab a good chunk of what the store offers and save $131 now through PhotoDough.com.

For $49 you receive a downloadable set of 4 CD-ROMS, including 6 slideshows with over 500 photographic examples with text descriptions. Also included are PDFs that you can tote around on your iPad and refer to often. As I said, I bought this bundle and I am looking forward to getting back to basics. Frankly, there are too many “teachers” out in the world now who are just winging it. If you want to learn from the best, this is your chance.

Get to know Monte Zucker and learn from him at your own pace. The PhotoDough.com deal is only on for a limited time.

Oh, one more thing – it's tempting to learn from a master and just copy what she or he says. That would defeat the purpose of photography for me. I intend to learn from Monte Zucker, but plan on adapting it to the way I work with my clients. Making that experience unique is key to everyone's success. Good luck!