Did you know that at one time Orlando, Florida family photographer Isabel Azalia designed lasers? Now, she reads her client's minds.

Totally true!

More than what or how she does this, the question should be why she does it.

Isabel spent the last six years formulating client quizzes that she sends out in efforts to get to know them and ultimately serve them better. The better the experience, the thought process goes, the greater the chance they will buy more and refer future clients.

As a scientist, she needed something more precise and so she developed her personality tests and questionnaire that dives deep into a client's psyche so she can capture that family as they truly are and make the whole photography experience stress-free.

Interviw With Isabel

Intrigued by her client quizzes, I asked to speak with her to find out more. Here is our conversation about how she uses client quizzes in her family portrait photography business:

So tell me, how well do you know your clients? Be honest with yourself. When the phone rings you book a session, but more often than not, you have no clue who they are, what their likes and dislikes are, how they see themselves or what they ultimately want in photography artwork for their home.

Wouldn't you want to change that? You will get to serve your clients at a high level. In the process you'll create a sustainable business that is known in your community.

Client Quizzes

For more details about Isabel's client quizzes.

Customizing Your Quizzes

Isabel is making her client quizzes available to you so that you can customize them with your own logo and then share them with your clients before your next portrait session. Talk about a huge WIN.

What would knowing more about your clients do for your business? Will you use client quizzes to serve your clients?

Thanksgiving is a week out and we have a lot to be thankful for as we gather around with our families for the holidays. Still, there are thousands of children who are waiting to be adopted into loving homes. Ever wonder what their lives are like as they wait to be adopted?

Tamara Lackey did. She is a photographer, speaker, teacher and author based in North Carolina.

As she went through the process of adopting her children, she saw first hand how challenging their lives were; lack of electricity, running water, working bathrooms etc. So she decided to do something about it. She launched Beautiful Together, to give these children better opportunities towards education and health, as they waited to be adopted by families around the world.

But running a non-profit takes money. In addition to raising funds through innovative auctions and local fundraisers, Tamara who just published the Family Posing Playbook, is giving 10% of the proceeds from the sale of the book to Beautiful Together.

We sat down to talk about the book, how it will help photographers like you and how the book's sale will help Beautiful Together:

So, if you are a portrait photographer who struggles to quickly create beautiful, loving portraits of families, you are going to want to buy the Family Posing Playbook. It's chalk-full of great advice and tips for family photographers like me who can sometimes find ourselves in front of clients who either feel awkward at the sight of a camera or simply don't know how to gather together as a family for portraits.

When you buy the Family Posing Playbook, you also receive a quick reference guide that you can presumably print and carry with you in your camera bag. Tamara walks you through 24 different options and the reference guide gives you easy to read bullet points for each pose that you may choose for your clients.

Tamara, I can tell, is natural teacher. As a Nikon ambassador she often speaks at conferences and trade shows, inspiring thousands of photographers along the way. She also hosts reDefine, an inspirational web series where she speaks with a wide variety of creative and interesting people about their passionate pursuits. Her courses on CreativeLive are also wildly popular (I think I own every one of them!). Also, are you looking for animal-friendly and environmentally responsible album company for your family portrait clients? Check out Tamara Lackey's Lush Albums by Finao now.

You can connect with Tamara on Twitter and Facebook.