The Big Problem
Can we agree that the murkier your ideas and goals are about who are serving, the quicker you are going to fail?
Sorry to be such a wet blanket about your business, but it is true. If you don't know who are serving to the best of your abilities, you will be soon spinning your wheels, stuck in a rut.
That's exactly where I found myself a couple of years ago, but I refused to give up and walk away from my photography business. Serving people that “got me” was and is an important part of why I continue to make photographs. Isn't that how you want to feel about your photography business?
I understand that you may get the “why” behind getting clear about your clients, but the “how” may be the challenge. Thankfully, there are credible coaches amidst us who have proven over and over that their well-timed expertise can help provide the framework and a strategy for success.
Finding A Solution
Just ask Heather Conley, who is also a photographer in Connecticut like me. After several years of working with a wide variety of clients, she is now hyper focused helping architectural firms in New England and beyond. I asked her how she managed that transition from serving EVERYBODY to serving a very select group of people. She mentioned working with a coach I had heard of before – Beate Chelette.
Get Clear About Clients
If you live in Connecticut, Massachusetts, Rhode Island, New York or even New Jersey, you'll want to know that Beate Chelette will be presenting at the University of Hartford on March 23rd. Her morning presentation is called – “The Successful Creative Entrepreneur with Beate Chelette“.
This is an incredible opportunity to work with a dedicated coach, to learn her system to get clear about who to serve and other goodies that she says she will reveal when we see her in person.
Register now for this mini-course where you will walk away with some actionable goals that will ultimately help you and your photography business.
Coaching Creative Entrepreneurs
Beate Chelette, coaches creative entrepreneurs, including photographers like you and me. Known to have made her mark as a photographer who eventually sold her entire stock agency to Corbis, she now helps people get very clear about who our clients are or should be.
I spoke with Beate Chelette today about her approach to gaining clarity and setting up a prosperous photography business:P.S. I repeatedly say that Beate's presentation at the University of Hartford will be on October 23, but it IS … on March 23rd! I apologize for the gaffe.