Via Larry D. Larsen
Defend your trademark or loose your rights to it forever. TiVo, apparently is putting up a fight and sending nasty letters to newsies around the country to cease-and-desist using “TiVo” as a verb.
“So as you pull up the ZIPPER of your SPANDEX running suit and ride the ESCALATOR down to the TARMAC, keep in mind that these were all trademarks lost to the “genericized” use of the word. Also on that list is HEROIN, formerly a pain reliever registered by Bayer.”
I remember an advertisement in Editor & Publisher several years ago that Xerox paid for. Essentially, it asked that the word “Xerox” not be used as a verb. I also cringing when my mother uses it to this day to mean “copy” something.