Do you ever wonder what your value proposition is to your potential client? In other words, what do you bring to the table that your “rightest” client will eat up and then thank you for it by paying you what you are really worth?
It's a simple question. But it's not so easy to answer or explain. Thankfully, Angela Pointon of Steel Toe Images has a new book out called “Worth More: A Simple Way To Create The Photography Brand, Pricing and Packages That Command The Money You Deserve.” [affiliate]
Long title, I know.
I just got done reading an advance review copy and I have to tell you the worksheets and exercises she puts you through are the very first steps any photographer must take to create a sustaining and successful business. It's critical that you define who your clients need to be and then work through your pricing and packaging that meets your target client's expectations. There is really no better way to synchronize your values with those of your clients.
From Worth More: “So we’re going to figure out your ONE awesome thing by conducting another written exercise. And honestly, there’s a chance you’re not doing anything awesome right now.”
When things are in sync, you get to make a living at something you love to do. No one can or should deny you that, especially you. So, here is what I am urging you to do. Watch this video below. Based on what you hear from Angela, figure out if you ant to be a thriving photographer or a struggling photographer. If it is the former, buy Angela's book. It's on sale from today through June 23 for $79. It goes up to $99 after that date.
Angela also sent me this infographic that allows you to compare the two different photographers in the world: thriving or struggling –
Now, let me be very clear about one thing. As I read through the e-book, Angela wants you to complete exercise after exercise so that the answers guide you to some startling and positive conclusions. If you are the type that buys info products and just sits on them, don't buy this book. That would be a sheer waste of money. However, if you are open to trying new things and actually doing what Angela prescribes, I'll guarantee that you will see incredible results.
So, why should you buy Angela Pointon's e-book? Very simply, reading it and doing the exercises will be transformative (with a little elbow grease) for your bottom line. Imagine not having to struggle to find the “rightest” clients. Imagine having time to spend with your loved ones. Imagine being able to create a nest egg that keeps growing. All because you spent a few hours gaining some much needed clarity on whom you want to serve and why.
For me saving $20 is still something. I'm going to bet it is for you too. So, get the book before the price jumps on June 24th.