Who Is Nigel Merrick
Nigel Merrick of Prime Focus Lab is a business coach and mentor to many photographers. He is also a prolific author, penning some of the most useful business guides in the photography industry.
Check out his books:
- Selling Fine Art Photography
- Starting Your Career as a Freelance Photographer
- How To Compete With Cheaper Photographers Without Lowering Your Prices: A Photography Marketing Short
- Zero To Booked: Take Your Portrait And Wedding Photography Business From Struggling To Successful By Focusing On The Clients You Love
I recently recommended some of the best books you should read in the coming new year.
In this short video interview, Nigel and I talk about his new book, From Zero To Booked.
In it, he helps you identify your ideal clients, create compelling marketing that makes an impact on them, and shows you how to turn them into paying customers. It's a terrific read and I encourage you to read it.
This book by Nigel Merrick is particularly applicable if you are a wedding or portrait photographer who is either getting started in the business or who has been at it for some time but has started to feel a little burned out. Nigel offers clear-cut solutions to market to the clients who are right for you and who will see you as a good fit for them as well.
Want to get a taste of Nigel Merrick's writing before you invest in his books? I highly recommend you read this article on his site: The Phone Call That Almost Killed My Photography Business.
Are you ready to go From Zero To Booked in your business? Comment below! Or, ask Nigel questions that I am sure he will be able to answer given his wide breadth of knowledge and experience working with photographers just like you.