educator Archives | Tiffinbox

Who is Don Giannatti?

Please join me in my congratulating Don Giannatti, creative mentor and coach, as this year's recipient of the Tiffinbox Award.

I recall attending one of Don's first lighting workshops in Boston and kept in touch as he evolved and began offering his advice to other emerging photographers online.

Don is the consummate photographer/teacher, who gently coaxes you into being a better photographer and a better business person. He is relentless in sharing his opinion and delivers them as a matter of fact because he has the experience to back it all up. In addition to being a photographer, at one time Don also owned a design agency that worked with a variety of corporate and editorial clients. He brings all of his knowledge, distills it and delivers it to students through his websites Lighting Essentials and Project52.

In his own words:

I have been a commercial photographer since 1974, and have worked with advertising agencies and design firms all over the world. I have had studios in LA, Chicago, and Phoenix.

In the decades of my career I have shot fashion and beauty, product, industrial and corporate, and currently I make portraits and environmental images.

Project 52 Pro System is my flagship online learning center where I work with small groups of photographers, and I offer one-on-one mentorships.

I have taught at CreativeLIVE, and other online education platforms, and written 6 books on photography.

My belief in the power of photography and the creativity of photographers to wield that power makes my job the best in the world.

Example Of Don's Advice

Don's YouTube channel is one of my favorites. He doesn't mince words. He lays it out like any good teacher should. The advice is for us to take or leave behind. Here are two gems:

Don's Sample Portfolio

How Can I Learn From Donald Giannatti?

I've already mentioned Don's YouTube channel. But you should also follow Don on Instagram. He is a huge proponent of having a visually rich social media channel and likes what Instagram has to offer. Do pay attention to his advice on how to use Instagram, though.

Don is also a three-time book author. Yes, I do recommend his books.

If you are an emerging commercial photographer, you need to sign up for Project52. Interested in his other workshops or lighting tutorials? Bookmark Lighting Essentials.

Don's courses on CreativeLive are extremely popular. Here is one on product photography. And here's the first one he called Lighting Essentials.

The next course I want to enroll in? Don's environmental portraiture class.

Recognizing Past Tiffinbox Award Winners

Now in its 8th year, the Tiffinbox Award is now an annual tradition on August 23rd. Please visit and celebrate the previous awardees at the following links:

David Anthony Williams

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Tiffinbox Award Winner

Every year on this day, for the past six years, I've announced The Annual Tiffinbox Award winner. The headline makes no secret of who I have chosen to recognize this year; my dear friend and mentor, David Anthony Williams.

Congratulations, David!

I first encountered David through a wedding photography forum called DWF. His posts were informative, inspiring and often hilarious. His warm personality shone through those posts and when he announced he was offering a workshop in New England, I jumped at the chance to sign up.

I still remember that workshop in Rhode Island vividly. It was perfectly structured and thoroughly engaging. Everyone left the “Almost Alone” three-day workshop feeling like they had learned something truly useful and special. I know I had.

Speaking At Conferences

David then came back to the area and spoke at a Mystic Seminars event, in Groton, Connecticut. One of the things he expressed during that presentation left a lasting impression on me. He essentially distilled a successful photograph to two major elements: light and life. With example after example, and story after story, David deftly guided the audience through an emotional and memorable journey.

Most recently, I invited David to speak at the Connecticut Professional Photographer's Association annual convention. Not one to simply fly in and deliver a presentation he had done before, David chose to present something totally new and untested. Just as soon as he landed, we spirited off to Michael's and Joann's to buy props and fabrics for his presentation. Of course, none of it made sense to me at that time, but when it all came together, it was a huge hit for all those who were in attendance.

David is also generous with his time outside the confines of a stage or dais. Just as the CTPPA convention was wrapping up, I approached David and indicated I needed 10-15 minutes of his time to discuss my family portrait photography business. He gave me an hour without once looking at his watch.

David's Portfolio

David is an artist in the truest sense. He isn't afraid to try new things and pivot. He is a student of history – ask him about Richard Avedon or David Bailey, or even the masters from the Renaissance – he knows them all and refers to them like one would speak of good friends. I trust you will see their influences in this small sample of David's august portfolio.

Learning From David

There is nothing like learning from David Williams directly. Remember that workshop in Rhode Island I talked about above? Well, several years later, I attended his workshop again in Niantic, Connecticut. Then followed that up by listening to him speak at a few different conferences.

David is Australian, but lives in Toronto, Canada now and travels to different parts of the world to conduct those memorable workshops. I urge you to make the time, find the resources and drop all excuses to go and learn from David. You'll definitely be a much better photographer because of it. Once you learn to pay attention to light and expression, your photographs will make a far greater impact for your clients and ultimately for your photography business.