After years of listening to conservative talk-show host Rush “the rambler” Limbaugh [for the sheer sake of amusement folks!], I might have just found the reason to run out and buy a XM Satellite Radio for my long drives to and from work. Air America Radio will launch at noon today. How successful will it be in thwarting ditto heads? And as quickly as rumors and pigs can fly, I have to ask is the former Vice President Al Gore behind this project? Is broadcast next?
If you are wondering why I have jumped on the topic of radio all of a sudden, the answer is quite simple. It’s simply another medium that has the capacity to create and sustain a perception or an ideology. Rush Limbaugh, Don Imus and Howard Stern are perhaps the best known because they are good at one thing – provoking a quick and unmeditated response from us. They quickly build an idea together and deliver it. Our imagination takes over once we hear what they have to say. Pure reason and rationale gets chucked out the door. I imagine with Al Franken at the helm of this new radio service, the format isn’t going to be any different. He will likely say something that is loosely based in fact and then let the callers chime in. A radio riot in the making.
Here is a story in today’s New York Times about the new radio talk show.