So long competition. If you can’t beat ’em, join ’em. Or, have them join you. Adobe 1, Macromedia Zilch. That’s right. The newscasters aren’t lying to you. I heard this from Jason Kottke first. Adobe is buying Macromedia for $3.4 billion. Hey, it’s just money. But I am curious what this means to image makers and Flash content producers, among many other products Macromedia has up its sleeve. Will they work independently or will Adobe assume all titles and Flash will be called Adobe Flash and Dreamweaver, Adobe Dreamweaver. It will take some getting used to, I bet. But in the end if we win, who cares right? For more info click here, though the last few tries have been futile. I suspect Adobe’s site is down thanks to the barrage of hits it is getting just about now.
For a bit of a desi angle on this story – Shantanu Narayen “will remain President and Chief Operating Officer of Adobe.” You go boy!